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Pre-show Workshop

Smart Energy: Keys to Compelling Consumer Value Propositions

A Pre-show Workshop, hosted by Parks Associates

June 28 | 11:30 a.m. - 3:30 p.m.

This workshop focuses on the factors that motivate consumers to adopt energy management solutions and features Parks Associates’ consumer research and a panel of leading industry executives.

Analysts provide forecasts and analyses of market opportunities as well as an update on smart grid deployments and HAN pilots to complement this theme.

Cost to Attend: $600 ($400 for Client Serivce Members)
Register Now


11:30 a.m.


12 p.m.

Energy Management and the Consumer Mindset: 2011

  • Consumer attitudes and activities related to energy management: results from our latest surveys
  • Different strokes for different folks: analyzing how motivations vary by consumer segment
  • Beyond energy management: analysis of pertinent Parks Associates’ consumer research to paint a holistic picture of energy consumers

1 p.m.

Energy Management Networks: Update on HANs and iREMs

  • HAN Pilots and Trials: a compilation of our market intelligence and outlook for the future
  • iREM Solutions: a review of the latest advancements and an update of our forecast for key opportunities
  • IP-based Energy Management Services: an opportunity assessment
  • Marketing Energy Management to the Consumer: profiles of activities conducted by selected utilities and solution providers

2:15 p.m.


2:30 p.m.

Panel Discussion: What Do Consumers Want?

This panel of executives charged with developing consumer markets for their organizations’ REM solutions will discuss what they believe consumers value when it comes to managing their energy consumption. Topics:

  • What types of consumers care enough about managing their energy consumption to consider solutions currently available and being developed?
  • Utilities are faced with the task of enticing consumers to change the way they purchase, conserve and manage electricity. What marketing strategies are proving to be effective?
  • Do consumers want to participate in energy management and, if so, how?
  • What features and capabilities provide compelling value propositions for consumers?
  • Which channels of distribution are most effective for delivering REM solutions to consumers?


Chris King, Chief Regulatory Officer, eMeter

Nathan Patrick, Senior Product Manager, Motorola Mobility

Shirley Rouse, VP of Product Service and Innovation, Reliant Energy

Eric Saltzman, COO, EcoFactor, Inc.

Karen Williams, Consumer Research and Ideation Manager, Home Energy, GE Lighting & Appliances



Please email Parks Associates or call 972-490-1113.