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Pre-show Workshop

Mobile Technology in the Home: Monetizing Connectivity & Content

A Pre-show Workshop, hosted by Parks Associates

June 28 | 12:30 p.m. - 4 p.m.

This workshop highlights the major industry trends on monetizing mobile content, service, and access platforms and their implications for service providers and technology developers.

Cost to Attend: $600 ($400 for Client Service Members)
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Analysts / Presenters

Harry Wang

Harry Wang
Dir., Health & Mobile Product Research

Heather Way

Heather Way
Research Analyst

12:30 p.m.

Opening Remarks: Trends of Mobile Devices in the Connected Home

Highlights of major industry trends of mobile content, service, and access platforms and their implications for connected home technology providers and enablers

12:45 p.m.

Mobile Platform Revolution: Smartphones, Tablets, and Mobile Data

Growing ownership of multimedia-capable smartphones and tablets is a boon to rich media mobile data services and applications. These mobile access platforms have brought in new players and innovative business models in a traditionally carrier-dominated ecosystem.

This presentation addresses the following topics:

  • Projected growth of smartphones and tablets and market shares of operating systems
  • Growing consumption of mobile videos and other bandwidth-intensive services
  • Consumer behaviors and preferences on smartphones and tablets
  • Emerging business models and service categories

1:15 p.m.

Mobile Applications: Usage Trends & Revenue Opportunities

Consumer demand for mobile applications is unlikely to subside in the near future resulting from improved consumer value, diffusion of advanced mobile devices, and uptake of mobile data subscriptions. This presentation addresses the following topics:

  • Analysis of current mobile application download trends
  • Examination of the existing business models and advertising pricing models
  • Discussion of the market opportunities and challenges for key industry investors
  • Presentation of five-year paid and in-app advertising revenue forecasts in N.A.

1:45 p.m.

Epic Battle Unfolding: Carrier’s Fight to Monetize Mobile Broadband

Global mobile carriers are trying every means to avoid being just a toll collector. They must manage their network effectively to avoid costly service disruption and at the same time look for new value-added services to diversify/grow their revenues. They will square off with over-the-top service/content providers that can circumvent carriers’ toll booths through a mobile Internet- or app-based business model. This presentation addresses the following topics:

  • Carriers’ growing pain: manage network smartly without foregoing new revenue opportunities
  • Access revenues: Innovations in variable pricing and consumer uptake
  • Content revenues: growing on-deck revenues through mobile portal and WAC app stores
  • M2M: Where do the first 10 billion connections come from?

2:15 p.m.

Networking Break

2:30 p.m.

Engaging the Connected Consumer via Advanced Advertising

Digital connectivity has created a highly complex environment for which to reach and engage consumers. Today, the connected world of emerging media services, content distribution platforms, advertising technologies, and audience measurement resources currently challenges industry efforts to capitalize on digital media platforms and services and form meaningful relationships with consumers. This presentation explores the following topics:

  • Trends in advanced advertising platforms, including the key companies sustaining market growth
  • Digital media usage and consumer ad preferences
  • Business and pricing models
  • Parks Associates’ advanced advertising revenue growth projections

3:00 p.m.

Interactive Workshop: Managing Business Challenges of TV, PC and Mobile Convergence

Attendees engage in a peer discussion to identify and address industry challenges and successes. This workshop session serves to exchange ideas and generate solutions addressing individual market needs. Hypothetic business cases will be raised to jumpstart discussion in which attendees may switch sides to provide input from an alternative industry perspective other than theirs.



Please email Parks Associates or call 972-490-1113.