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The OTT SVOD space - Crackle Plus

Join Jason Schaeffer, SVP Growth, Crackle Plus, at Parks Associates' upcoming Future of Video conference next week on December 14-16. Jason will be participating on the Lowering Churn in a Hyper-competitive Market panel on December 15. He shared his thoughts with us recently on the OTT SVOD space: 

What major changes are taking place for video distribution this year?

More competition with svod and avod, as new entrants hit the market (Disney +, Discovery), Warner’s game changing announcement of “straight to stream” day and date as theaters. Greater focus on FAST channels.

As consumers and ad revenue transition to streaming services, what steps are needed to properly monetize advertising in OTT?

For buy side, Attribution, demo targeting in cookieless world, incremental reach insights.

What recent entrants are threatening the OTT SVOD space? Why?

Threat is not the word I would use, but Facebook, Amazon and Google, all taking very unique approaches to entertaining the consumer and will have major impacts on the studios, mid and smaller players in the space.

How is the shift to online video consumption pushing traditional players to adjust strategies?

Exhibit 1, Warner Brothers announcement. Exhibit 2, Disney + (Mulan accessed through the app).

How can partnering strengthen a service's position in an ultra-competitive market?

Content partnerships ultimately will be a major driver for growth. Content librarys may not be fully utilized currently, with studios reimaging difference economic models for content distro.

What types of partnerships are you utilizing to gain market share?

Strong focus on distribution as an audience acquisition vehicle. In process, or have signed 10+ new end points for a crackle experience (Plex, Comcast Flex, Cox, etc).

Future of Video: OTT, Pay TV, and Digital Media brings together industry leaders to share insights on new trends in the video and connected entertainment industries, with insights on consumer behaviors and preferences and the challenges for the video industry in meeting these expectations. It features in-depth consumer and industry research on OTT services, the value of content, and best strategies for building successful video services for today’s connected consumers. Register now!

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