Agenda

Future of Video brings together industry leaders for visionary presentations, interactive panel discussions, and analyst insights.

21
Mar
2024

Evolving Ad Strategies - Ad-Supported OTT, Connected TV, and Beyond

Virtual
15
Aug
2024

State of Streaming Services

Virtual
10
Oct
2024

AVOD and New Revenue

Virtual
19
Nov
2024

Consumers and Streaming Services Viewing Habits

Workshop In-Person
20
Nov
2024

Future of Video: Business of Streaming

In-Person

Mar 21st | 2024

Evolving Ad Strategies - Ad-Supported OTT, Connected TV, and Beyond

Virtual
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This session delves into the rapidly changing world of advertising in the OTT and Connected TV spaces. We'll explore how ad strategies are evolving to keep pace with new technologies and viewer preferences. Topics include the rise of programmatic advertising, the effectiveness of targeted ads, and innovative ad formats that are reshaping the viewer experience in ad-supported streaming platforms. Learn about the challenges and opportunities these changes present and how they're influencing the future of OTT and Connected TV advertising.

Thursday, March 21, 2024

11:00 AM CT

Parks Associates Market Trends

Moderator

Sarah Lee
Research Analyst

Parks Associates

11:15 AM CT

Keynote Visionary Speaker

Moderator

Elizabeth Parks
President & CMO

Parks Associates

Kent Rees
General Manager

Sling TV

11:45 AM CT

Panel: Ad-Supported OTT, Connected TV, and Beyond

Moderator

Eric Sorensen
Director, Streaming Video Tracker

Parks Associates

Matt Felder
VP, Ad Sales

Fubo

Jill Goldfarb
Senior Vice President, Streaming TV at Jukin Media

TMB (Trusted Media Brands)

Todd Hay
VP of Revenue & Engagement

Plex

Sambit Patnaik
VP Product - CTV and Video

Yieldmo Inc

Aug 15th | 2024

State of Streaming Services

Virtual
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This session highlights the latest in the streaming services landscape. Including key trends, market dynamics, and consumer behaviors shaping the industry. Speakers highlight the competitive strategies of major players, the impact of new entrants, and the ongoing challenges in content creation, distribution, and monetization. This session aims to provide a snapshot of where streaming services stand today and insights into where they are headed.

Thursday, August 15, 2024

02:00 PM CT

Parks Associates Market Trends

More information coming soon.

02:15 PM CT

Keynote Visionary Speaker

02:45 PM CT

Panel: State of Streaming Services

Oct 10th | 2024

AVOD and New Revenue

Virtual
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Focus on the growing importance of Advertising-Based Video On Demand (AVOD) in the streaming industry. This session will discuss how AVOD models are creating new revenue opportunities for content creators and distributors. Speakers address successful AVOD strategies, the balance between ad revenue and user experience, and how data analytics is used to optimize advertising effectiveness. The session will also explore emerging trends and future possibilities in the AVOD space, including the integration with other revenue models and the potential impact of new technologies.

Thursday, October 10, 2024

11:00 AM CT

Parks Associates Market Trends

11:15 AM CT

Keynote Visionary Speaker

11:45 AM CT

Panel: AVOD and New Revenue

Nov 19th | 2024

Consumers and Streaming Services Viewing Habits

Workshop In-Person
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Research workshop hosted by Parks Associates and featuring Parks Associates analysts and consumer research.

Tuesday, November 19, 2024

01:00 PM PT

State of the Streaming Market

01:30 PM PT

Profitability on a Smaller Scale: Specialized Strategies for Niche Services

02:15 PM PT

Evaluating CTV Ecosystems: Demand, Experience, Journeys

02:30 PM PT

Networking Break

02:45 PM PT

Ad-based Viewing: User Preferences & Segments

03:00 PM PT

Effective Content and Marketing Strategies for FAST and AVOD

03:45 PM PT

Generative AI: Effective Entertainment Applications

04:15 PM PT

Keynote

05:00 PM PT

Closing Comments

05:15 PM PT

Networking Reception

07:00 PM PT

Dinner

Nov 20th | 2024 - Nov 21st | 2024

Future of Video: Business of Streaming

In-Person
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Future of Video returns to Los Angeles in 2024, at the Marina del Rey Marriott.

Wednesday, November 20, 2024

08:30 AM PT

Registration

08:30 AM PT

Breakfast

09:00 AM PT

Welcome: Navigating a Transitioning Market

09:15 AM PT

The Future of TV: OTA, vMVPDs, and Next-Gen TV

10:15 AM PT

Networking Break

10:45 AM PT

Special Session

11:15 AM PT

New Content Strategies: Evolution of Content Formats & Windowing

12:00 PM PT

Keynote

12:30 PM PT

Networking Lunch

01:30 PM PT

Deep Dive on the Sports Streaming Market

01:45 PM PT

Streaming Services and Monetization Sports Content

02:45 PM PT

Networking Break

03:15 PM PT

Discovery, Personalization and Mitigating Churn

03:45 PM PT

The Impact of Bundling and Aggregation on Acquisition and Retention

04:30 PM PT

Keynote

05:00 PM PT

Closing Comments

05:30 PM PT

Networking Reception

Thursday, November 21, 2024

08:00 AM PT

Registration

08:00 AM PT

Breakfast

09:00 AM PT

Welcome: State of Streaming Platforms: Innovation and User Experience

09:15 AM PT

Generative AI: Production, Personalization, Monetization

10:15 AM PT

Networking Break

10:30 AM PT

Interactive Video: Viewer Demand for Chatting, Polling, Shopping

10:45 AM PT

Interactive Video: Next Gen of Revenue Stream

11:30 AM PT

Lunch

12:30 PM PT

Advertising - Targeting, Engagement, and Measurement

12:45 PM PT

Keynote

01:15 PM PT

Marketing to the Modern Video Viewer

02:00 PM PT

Keynote Panel: Role of Advertising in Next Stage of Streaming Services

03:00 PM PT

Strawberries and Champagne