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Agenda


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Monday, Dec 9

Welcome

1-5 p.m.

Parks AssociatesPre-Conference Workshop: Changing World of Video Services

Changing World of Video Services

Changes in Pay TV and OTT Services

Shifts in Video Distribution

Navigating the Global Video Landscape

Streaming Media Devices: Adoption, Use, and New Partnerships

Business Models: Breaking From Tradition

The New Buyer Journey for Pay-TV and OTT Customers

New Approaches to Piracy and Password Sharing

View Workshop Agenda


1-5:45 p.m.

Social Video and Live StreamingPre-Conference Summit

Social Video & Livestreaming Summit (formerly Social Tools Summit) examines the convergence of social media and the TV/video industries. The Summit convenes marketing, social media, and video streaming experts to discuss how these branches of media are converging, technical best practices for delivery, and the business trade-offs of placing bets on various video distribution and advertising channels.


5:15 p.m.

Welcome to Future of Video: Wine and Cheese Reception


Tuesday, Dec 10

Market Evolution: Pay TV and OTT Video

8:00 a.m.

Registration Open


8:00 a.m.

Networking Breakfast


8:30 a.m.

Welcome: The Path Ahead for Video Services

Presenter: Brett Sappington, Senior Director of Research, Parks Associates


8:45 a.m.

Evolution of the Pay-TV Experience in an Online World

The emergence of vMVPDs has affected the entire pay-TV industry. Cord cutters, cord nevers, and detractors of pay TV have a poor perception of the value of traditional pay TV, particularly while alternatives offer interesting content at lower prices. Traditional players, broadcasters, and cable networks are adapting their strategies to licensing and distribution as a result. This session addresses how pay TV is changing and its impact on the consumer experience in the US and internationally.

Virginia Juliano, CEO/Founder, CobbleCord

More Speaker TBA

Moderator: Brett Sappington, Senior Research Director and Principal Analyst, Parks Associates


9:45 a.m.

Keynote

Verizon - Future of Video keynote

Erin L. McPherson

Head of Content Acquisitions, Strategy and Programming

Verizon

Verizon - Keynote at 2019 Future of Video

 

 


10:15 a.m.

Networking Break


10:45 a.m.

Winning Back Subscribers: Coping with Churn in OTT

As the OTT video market matures, OTT video service providers are increasingly focused on keeping their subscribers rather than looking solely at customer acquisitions. This panel explores the factors driving OTT subscription service uptake, duration, and churn. Panelists share insights on the incentives and best practices that can help OTT service providers best retain their customers and acquire new costumers.

Joe Mancini, Sr. Director of Product Management, Comcast Technology Solutions

Brad Parobek, Senior Vice President Sales Americas, Friend MTS

Marty Roberts, CEO and Co-Founder, Wicket Labs

Moderator: Steve Nason, Senior Analyst, Parks Associates


11:45 a.m.

Keynote

Viacom keynote speaker - Future of Video

John Curbishley

EVP, Distribution Strategy, Operations & New Business

Viacom

Viacom - Future of Video keynote

 

 


12:15 p.m.

Networking Lunch


1:15 p.m.

Deltatre - Future of Video sponsorGrowing Success: TV Networks and Direct-to-Consumer Services
Sponsored by Deltatre

Direct-to-consumer OTT services play a key role in the market strategies for TV industry players, including cable and broadcast networks and content producers. As adoption of these OTT services increases, companies must continue to innovate to remain successful. This session explores key learnings from OTT video services as well how services are adapting to continue their success including social media engagement and live entertainment offerings.

Alex Drosin, SVP | OTT, Americas, Deltatre

Rob Gelick, Executive Vice President and General Manager, CBS Entertainment Digital, CBS Interactive

Simon Leadlay, Head of Product Market Development, You.i TV

Moderator: Jennifer Kent, Senior Director, Parks Associates


2:15 p.m.

Licensing, Carriage, and the Original Content Wars

While content is still king, the business of funding and licensing content continues to change. Content windowing, carriage agreements, and other aspects of content monetization are shifting due to evolving business models and consumption patterns. Online players, OTT services, broadcasters, and cable networks are all investing in the creation of original content as part a fundamental part of their businesses. This push to develop original content is driving competition for content rights and access to the best talent, particularly high-profile actors and directors. This session examines trends in content funding and licensing and how and how these trends are affecting the future of the industry.

Erick Opeka, President, Cinedigm Networks, Cinedigm

Elana Sofko, COO, Chicken Soup for the Soul Entertainment

More Speakers TBA

Moderator: Brett Sappington, Senior Research Director and Principal Analyst, Parks Associates


2:45 p.m.

Networking Break


3:15 p.m.

Working Together: Opportunities for Video Industry Collaboration

As the fragmented video services market continues to evolve, common challenges now inhibit many companies from achieving greater success. New opportunities are arising for industry players to work together to enable future growth for all. This session examines the challenges facing the entire market and discusses ways that industry participants can collaborate to move the sector to greater overall success.

Rob Caruso, Vice President of Device Partnerships, Netflix

Brian Cavanagh, Chief Operating Officer, Omnimesh

Joel Fineman, Director, Publisher Development, Premion, a TEGNA company

Erik Ramberg, VP, Head of Global Business Development, MediaKind

Sourik Samaddar, Principal, CDN Cloud Services, Akamai

Moderator: Kristen Hanich, Senior Analyst, Parks Associates


4:00 p.m.

Keynote

Pluto TV keynote - Future of video

Tom Ryan

CEO and Co-Founder

Pluto TV

Pluto TV future of video keynote

 

 


4:30 p.m.

The Future Role of Live TV

Increasing options for on-demand and alternative content viewing have eroded broadcast TV’s once-dominant position. However, new trends suggest that live TV is making a comeback, both online and over the air. In this session, Parks Associates and key industry leaders explore recent trends around live video, including how TV broadcasters are re-engaging with connected consumers. Panelists discuss changing consumer viewing habits, changes in programming to attract and retain viewers, broadcasters launching their own OTT channels, and emerging broadcast partnerships.

Cynthia Hudson, SVP and Managing Director, CNN en Español

Jim Long, CEO, Didja, Inc,

Blake Stuchin, VP, Digital Media Business Development, NFL

Stefan Van Engen, Senior Vice President, Content Programming and Partnerships, XUMO

Moderator: Steve Nason, Senior Analyst, Parks Associates


5:30 p.m.

Networking Reception


Wednesday, Dec 11

Connecting with Viewers: Data, Devices, and Niche Content

8:00 a.m.

Registration Open


8:00 a.m.

Networking Breakfast


8:15 a.m.

Welcome: Transitioning from Pay TV to OTT Services

Presenter: Jennifer Kent, Senior Director, Parks Associates


8:30 a.m.

CE Platforms and the Video Experience

Consumers are increasingly adding more devices into their home video entertainment setups. The proliferation of streaming video services has made adoption of connected video devices such as smart TVs and streaming media players commonplace, and consumers are progressively integrating smart speakers, soundbars, and voice assistants. This panel discusses the impact of connected devices and onboarding to OTT platforms for the consumer experience and the emerging opportunities for service providers and others in the ecosystem.

Andrew Einaudi, CEO and Co-founder, Caavo Inc

Arsham Hatambeiki, SVP, Products & Technology, Universal Electronics Inc.

Jeff Miller, CEO, ActiveVideo

Mark Young, SVP Global Strategy & Business Development, Fandango

Moderator: Kristen Hanich, Senior Analyst, Parks Associates


9:30 a.m.

Keynote

AT&T Future of Video Keynote speaker

Tim Gibson

VP Video & Application Marketing

AT&T

AT&T keynote - Future of Video speaker

 

 


10:00 a.m.

Networking Break


10:30 a.m.

The Changing Role of Data for Video Services

Traditional pay-TV companies now find themselves at a disadvantage, in terms of data analysis and use, to new companies that have entered the ecosystem. Pay-TV providers and their broadcast and network content partners are trying to correct this imbalance by gaining data-oriented expertise and adjusting their business in order to better perform, compete, and attract a new generation of customers through data-driven personalization. This session addresses the major changes impacting video providers as a result of the increasing amount of data on viewer preferences, habits, and binges.

Marc Bourget, GM of Connected TV, Samba TV

David Clevinger, Senior Director of Esports and Sports Product Strategy, IBM Watson Media

Shay David, President & GM, Media & Telecom, Kaltura

Chris Morgan, Chief Revenue Officer, Oracle Data Cloud/Moat

Keith Zubchevich, Chief Strategy Officer, Conviva

Moderator: Brett Sappington, Senior Research Director and Principal Analyst, Parks Associates


11:15 a.m.

Engaging the Consumer: Sales, Marketing, and Social Media for Video Services

Engaging consumers is a critical element of success for video services. Service providers and are using a variety of tools to drive subscriber or viewer acquisition and grow their brands. Social media is a part of that strategy, but also provide the opportunity to monetize content in unique ways. This session examines the ways that services are successfully reaching consumers, converting them to users, and leveraging new options such as social media to monetize content in new ways.

Kim Hurwitz, Chief Marketing Officer, FITE.tv

Jake Katz, SVP Strategy, Trailer Park

Moderator: Steve Nason, Senior Analyst, Parks Associates


12:00 p.m.

Keynote


12:30 p.m.

Lunch & Interactive Networking


1:30 p.m.

Opportunities and Challenges for OTT Video Services

New and small OTT video services must compete in a different way than the OTT giants. With fewer resources, they must reach, connect with, and capture users in ways that large services are unable to do. In this session, Parks Associates and industry leaders discuss the opportunities presented to smaller OTT services, strategies to solidify a loyal, dedicated subscriber base, and how these services can overcome market obstacles to thrive.

Dan Hurwitz, Chief Revenue Officer, Penthera

Damian Pelliccione, CEO, Revry

Jeremy Strauss, Global Head of Business Development, Tastemade Inc.

Keith Valory, CEO, Plex

Moderator: Brandon Riney, Researcher, Parks Associates


2:30 p.m.

Aggregation and Partnering in the New World of Video

As the video service ecosystem continues to evolve, OTT services and pay-TV providers are increasingly looking to new business approaches, partnerships, and sales channels in order to reach paying consumers. This research presentation explores the evolving dynamics of aggregation and partnerships that are evolving in the industry and their impact on consumer adoption.

Eric Berman, Head of Business Development, Crunchyroll & VRV

Gary Schanman, SVP, Video Products, Charter

More Speakers TBA

Moderator: Steve Nason, Senior Analyst, Parks Associates


3:30 p.m.

Closing Comments


For questions, contact Parks Associates.

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