Evolving Ad Strategies - Ad-Supported OTT, Connected TV, and Beyond
VirtualState of Streaming Services
VirtualAVOD and New Revenue
VirtualConsumers and Streaming Services Viewing Habits
Workshop In-PersonFuture of Video: Business of Streaming
In-PersonThis session delves into the rapidly changing world of advertising in the OTT and Connected TV spaces. We'll explore how ad strategies are evolving to keep pace with new technologies and viewer preferences. Topics include the rise of programmatic advertising, the effectiveness of targeted ads, and innovative ad formats that are reshaping the viewer experience in ad-supported streaming platforms. Learn about the challenges and opportunities these changes present and how they're influencing the future of OTT and Connected TV advertising.
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Moderator
Parks Associates
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Moderator
Parks Associates
Sling TV
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Moderator
Parks Associates
Fubo
TMB (Trusted Media Brands)
Plex
Yieldmo Inc
This session highlights the latest in the streaming services landscape. Including key trends, market dynamics, and consumer behaviors shaping the industry. Speakers highlight the competitive strategies of major players, the impact of new entrants, and the ongoing challenges in content creation, distribution, and monetization. This session aims to provide a snapshot of where streaming services stand today and insights into where they are headed.
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More information coming soon.
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Focus on the growing importance of Advertising-Based Video On Demand (AVOD) in the streaming industry. This session will discuss how AVOD models are creating new revenue opportunities for content creators and distributors. Speakers address successful AVOD strategies, the balance between ad revenue and user experience, and how data analytics is used to optimize advertising effectiveness. The session will also explore emerging trends and future possibilities in the AVOD space, including the integration with other revenue models and the potential impact of new technologies.
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Research workshop hosted by Parks Associates and featuring Parks Associates analysts and consumer research.
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Future of Video returns to Los Angeles in 2024, at the Marina del Rey Marriott.
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