AVOD and New Revenue
VirtualConsumers and Streaming Services Viewing Habits, Research Workshop
Workshop In-PersonBuilding Audiences & Revenues in a Saturated Market
In-PersonFuture of Entertainment - Post CES: Innovation and 2025 Trends
VirtualConsolidation & Aggregation: Transformation of Streaming Services
VirtualFocus on the growing importance of Advertising-Based Video On Demand (AVOD) in the streaming industry. This session will discuss how AVOD models are creating new revenue opportunities for content creators and distributors. Speakers address successful AVOD strategies, the balance between ad revenue and user experience, and how data analytics is used to optimize advertising effectiveness. The session will also explore emerging trends and future possibilities in the AVOD space, including the integration with other revenue models and the potential impact of new technologies.
11:00 AM CT
Moderator
Parks Associates
11:15 AM CT
Moderator
Parks Associates
11:45 AM CT
Moderator
Parks Associates
Brightcove
Research workshop hosted by Parks Associates and featuring Parks Associates analysts and consumer research.
01:00 PM PT
This session addresses current market trends, including key players and industry dynamics, and discusses implications for stakeholders.
01:30 PM PT
Fuse Media
Cineverse
Endeavor Streaming
This session explores how niche streaming services can achieve profitability through specialized strategies, focusing on differentiation from major players.
02:15 PM PT
This session assesses the CTV ecosystems, examining consumer demand, quality of experience, and customer journey mapping.
02:30 PM PT
02:45 PM PT
This research presentation analyzes user preferences for ad-based streaming models, identifying demographic and behavioral segments for targeted advertising.
03:00 PM PT
Vevo
Kantar
This session discusses strategies for content creation and marketing specifically for FAST and AVOD platforms, with an emphasis on engagement and revenue maximization.
03:45 PM PT
ADEIA
FAST Alliance
This presentation panel shares examples and results of real applications of generative AI in entertainment, exploring its capabilities in process efficiencies, content creation, distribution optimization, and audience engagement.
04:15 PM PT
05:00 PM PT
05:15 PM PT
07:00 PM PT
Future of Video returns to Los Angeles in 2024, at the Marina del Rey Marriott.
08:30 AM PT
09:00 AM PT
This session sets the stage for the day, focusing on the evolving market conditions and strategic responses.
09:15 AM PT
Verizon Business Group
NBCUniversal
Roku
This session forecasts the future of television, discussing the future of live broadcast, growth of vMVPDs, and next-generation technologies including ATSC 3.0.
10:15 AM PT
10:45 AM PT
11:15 AM PT
Tastemade
Warner Bros. Discovery
Fandango
XUMO
This session explores innovative content strategies, focusing on new formats, the impact of mobile video consumption, and windowing tactics to capture audience interest.
12:00 PM PT
12:30 PM PT
01:30 PM PT
This research presentation provides an in-depth analysis of the sports streaming market, highlighting current trends and future opportunities.
01:45 PM PT
Xperi
FreeWheel
This session assesses how sports rights are impacting the competitive landscape and discusses various strategies for monetizing sports content on streaming platforms, examining effective models and practices.
02:45 PM PT
03:15 PM PT
Cadent
This session explores how streaming services can enhance content discovery, personalize experiences, and implement strategies to reduce churn.
03:45 PM PT
MyBundle.TV
Bango
Comcast
This session examines bundling and aggregation strategies, including new offerings from super aggregators, and best practices to improve subscriber acquisition and retention.
04:30 PM PT
05:00 PM PT
05:30 PM PT
08:00 AM PT
09:00 AM PT
Parks Associates opening comments highlight the power position of the streaming platforms, sharing data on consumer’s platform preferences, and an overview of the latest demand for streaming services.
09:15 AM PT
Invisible Universe
Ateliere Creative Technologies
This session discusses the role of generative AI in revolutionizing content production, personalization, and monetization strategies.
10:15 AM PT
10:30 AM PT
This research presentation examines the rising demand for interactive video features, such as chatting, polling, and shopping, highlighting how they can enhance viewer engagement.
10:45 AM PT
Play Anywhere
This session discusses the potential for interactive video to open new revenue streams in advertising, consumer engagement, commerce, and betting and reshape the economic landscape of streaming.
11:30 AM PT
12:30 PM PT
This research presentation explores the role of services, bundles, and the rise of the subscription aggregator. Parks Associates presents research from its latest consumer survey work.
12:45 PM PT
01:15 PM PT
This session outlines effective marketing strategies for the modern video viewer, focusing on cross-platform engagement and content personalization.
02:00 PM PT
This keynote panel highlights the ad-buyer point of view as video distribution transitions from pay TV to streaming, and a more fragmented market.
02:45 PM PT
The entertainment industry is in the midst of significant transformation. This session examines the latest advancements in streaming technology, immersive content, and interactive platforms, with a focus on how these trends will influence the market in 2025. Gain insights into revenue projections and strategic opportunities for companies to navigate this dynamic landscape.
02:00 PM CT
Streaming services are undergoing rapid consolidation and aggregation, reshaping the competitive environment. This session explores the strategic mergers, acquisitions, and partnerships defining this trend, along with their implications for market players. Learn about the future revenue streams and how businesses can leverage these changes to enhance their market position.
02:00 PM CT
