Agenda

Future of Video brings together industry leaders for visionary presentations, interactive panel discussions, and analyst insights.

15
Aug
2024

State of Streaming Services

Virtual
10
Oct
2024

AVOD and New Revenue

Virtual
19
Nov
2024

Consumers and Streaming Services Viewing Habits, Research Workshop

Workshop In-Person
20
Nov
2024

Building Audiences & Revenues in a Saturated Market

In-Person

Aug 15th | 2024

State of Streaming Services

Virtual
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This session highlights the latest in the streaming services landscape. Including key trends, market dynamics, and consumer behaviors shaping the industry. Speakers highlight the competitive strategies of major players, the impact of new entrants, and the ongoing challenges in content creation, distribution, and monetization. This session aims to provide a snapshot of where streaming services stand today and insights into where they are headed.

Thursday, August 15, 2024

02:00 PM CT

Parks Associates Market Trends

Moderator

Sarah Lee
Research Analyst

Parks Associates

02:15 PM CT

Keynote Visionary Speaker

Moderator

Elizabeth Parks
President & CMO

Parks Associates

02:45 PM CT

Panel: State of Streaming Services

Moderator

Elizabeth Parks
President & CMO

Parks Associates

Oct 10th | 2024

AVOD and New Revenue

Virtual
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Focus on the growing importance of Advertising-Based Video On Demand (AVOD) in the streaming industry. This session will discuss how AVOD models are creating new revenue opportunities for content creators and distributors. Speakers address successful AVOD strategies, the balance between ad revenue and user experience, and how data analytics is used to optimize advertising effectiveness. The session will also explore emerging trends and future possibilities in the AVOD space, including the integration with other revenue models and the potential impact of new technologies.

Thursday, October 10, 2024

11:00 AM CT

Parks Associates Market Trends

Moderator

Sarah Lee
Research Analyst

Parks Associates

11:15 AM CT

Keynote Visionary Speaker

Moderator

Elizabeth Parks
President & CMO

Parks Associates

11:45 AM CT

Panel: AVOD and New Revenue

Moderator

Elizabeth Parks
President & CMO

Parks Associates

Nov 19th | 2024

Consumers and Streaming Services Viewing Habits, Research Workshop

Workshop In-Person
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Research workshop hosted by Parks Associates and featuring Parks Associates analysts and consumer research.

Tuesday, November 19, 2024

01:00 PM PT

State of the Streaming Market

This session addresses current market trends, including key players and industry dynamics, and discusses implications for stakeholders.

01:30 PM PT

Profitability Matters: Specialized Strategies for Niche Services

This session explores how niche streaming services can achieve profitability through specialized strategies, focusing on differentiation from major players.

02:15 PM PT

Evaluating CTV Ecosystems: Demand, Experience, Journeys

This session assesses the CTV ecosystems, examining consumer demand, quality of experience, and customer journey mapping.

02:30 PM PT

Networking Break

02:45 PM PT

Ad-based Viewing: User Preferences & Segments

This research presentation analyzes user preferences for ad-based streaming models, identifying demographic and behavioral segments for targeted advertising.

03:00 PM PT

FAST and AVOD Content and Marketing Strategies

This session discusses strategies for content creation and marketing specifically for FAST and AVOD platforms, with an emphasis on engagement and revenue maximization.

03:45 PM PT

Generative AI: Effective Entertainment Applications

This presentation panel shares examples and results of real applications of generative AI in entertainment, exploring its capabilities in process efficiencies, content creation, distribution optimization, and audience engagement.

04:15 PM PT

Keynote

05:00 PM PT

Closing Comments

05:15 PM PT

Networking Reception

07:00 PM PT

Dinner

Nov 20th | 2024 - Nov 21st | 2024

Building Audiences & Revenues in a Saturated Market

In-Person
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Future of Video returns to Los Angeles in 2024, at the Marina del Rey Marriott.

Wednesday, November 20, 2024

08:30 AM PT

Registration and Breakfast

09:00 AM PT

Welcome: Navigating a Transitioning Market

This session sets the stage for the day, focusing on the evolving market conditions and strategic responses.

09:15 AM PT

The Future of TV: OTA, vMVPDs, and Next-Gen TV

This session forecasts the future of television, discussing the future of live broadcast, growth of vMVPDs, and next-generation technologies including ATSC 3.0.

10:15 AM PT

Networking Break

10:45 AM PT

Special Session TO BE ANNOUNCED

11:15 AM PT

Evolution of Content Formats & Windowing

This session explores innovative content strategies, focusing on new formats, the impact of mobile video consumption, and windowing tactics to capture audience interest.

12:00 PM PT

Keynote

12:30 PM PT

Networking Lunch

01:30 PM PT

Deep Dive on the Sports Streaming Market

This research presentation provides an in-depth analysis of the sports streaming market, highlighting current trends and future opportunities.

01:45 PM PT

Streaming Services and Monetization Sports Content

This session assesses how sports rights are impacting the competitive landscape and discusses various strategies for monetizing sports content on streaming platforms, examining effective models and practices.

02:45 PM PT

Networking Break

03:15 PM PT

Discovery, Personalization and Mitigating Churn

This session explores how streaming services can enhance content discovery, personalize experiences, and implement strategies to reduce churn.

03:45 PM PT

Bundling and Aggregation: Impact on Acquisition and Retention

This session examines bundling and aggregation strategies, including new offerings from super aggregators, and best practices to improve subscriber acquisition and retention.

04:30 PM PT

Keynote

05:00 PM PT

Closing Comments

05:30 PM PT

Reception

Thursday, November 21, 2024

08:00 AM PT

Registration and Breakfast

09:00 AM PT

State of Streaming Platforms: Innovation and User Experience

Parks Associates opening comments highlight the power position of the streaming platforms, sharing data on consumer’s platform preferences, and an overview of the latest demand for streaming services.

09:15 AM PT

Generative AI: Production, Personalization, Monetization

This session discusses the role of generative AI in revolutionizing content production, personalization, and monetization strategies.

10:15 AM PT

Networking Break

10:30 AM PT

Interactive Video: Viewer Demand for Chatting, Polling, Shopping

This research presentation examines the rising demand for interactive video features, such as chatting, polling, and shopping, highlighting how they can enhance viewer engagement.

10:45 AM PT

Interactive Video: Next Gen of Revenue Stream

This session discusses the potential for interactive video to open new revenue streams in advertising, consumer engagement, commerce, and betting and reshape the economic landscape of streaming.

11:30 AM PT

Lunch

12:30 PM PT

Subscriptions and Memberships

This research presentation explores the role of services, bundles, and the rise of the subscription aggregator. Parks Associates presents research from its latest consumer survey work. 

12:45 PM PT

Keynote

01:15 PM PT

Marketing to the Modern Video Viewer

This session outlines effective marketing strategies for the modern video viewer, focusing on cross-platform engagement and content personalization.

02:00 PM PT

Keynote Panel: Future Role of Advertising in Streaming Services

This keynote panel highlights the ad-buyer point of view as video distribution transitions from pay TV to streaming, and a more fragmented market. 

02:45 PM PT

Strawberries and Champagne