Parks Associates shares its latest consumer research revealing trending patterns within the video and streaming market, including the latest trends and disruptive forces shaping the industry. Discover how industry players are adapting and leveraging new models to stay ahead and build profitability in this rapidly evolving landscape.

In an era of fragmented content, it is crucial to understand how viewers navigate to find the content they desire. This research presentation uncovers the details of the viewer journey, examining the challenges and opportunities presented by content fragmentation. Insights include strategies for content discovery, curation, and personalization to captivate and retain viewers in this highly competitive market.

Gain comprehensive insights from Parks Associates consumer and industry data into the disruptive potential of the Free Ad-supported Streaming TV (FAST) and Advertising Video on Demand (AVOD) revenue models, including viewer preferences, ad consumption patterns, and the implications for content providers and advertisers. 

Advertising in the streaming era requires a fresh approach. This session includes insights into innovative advertising strategies tailored for the streaming environment. Gain insights into measurement techniques, ad targeting, and cross-platform campaigns that maximize reach and drive revenue.

Join us for a compelling research presentation on the transformation of the sports video landscape. Gain valuable insights into emerging digital viewing habits, fan engagement, and the impact of new technologies on the sports industry. 

Discover the power of industry partnerships and the growing significance of bundled offerings in the streaming video landscape. This research presentation highlights the latest developments in strategic collaborations, content bundling, and platform integrations. Gain insights into successful partnership models that drive customer acquisition, retention, and revenue growth.  

As the global streaming video market continues to expand, content providers, platforms, and distributors are constantly seeking innovative ways to reach wider audiences and elevate the streaming experience. This session addresses the pivotal role partnerships play in driving this growth and shaping the future of the streaming industry. Discover how forging strategic partnerships can be a game-changer for streaming platforms and content providers, enabling them to access new markets, enhance content libraries, and diversify revenue streams.

Network with like-minded professionals at the Future of Video opening reception. 

Network with like-minded professionals at the Future of Video opening reception.

Discover the disruptive power of hybrid models - Advertising Video on Demand (AVOD) and Free Ad-supported Streaming TV (FAST). This session provides insight on innovative approaches that blend advertising revenue with subscriber models. Speakers highlight the latest advancements in ad monetization, content curation, and user engagement that are propelling these hybrid models to the forefront of the streaming industry.

Sports streaming is undergoing a revolution. This session highlights how companies are reimagining the sports video experience to captivate fans and drive revenue. Speakers highlight cutting-edge technologies, interactive features, sports betting features, and new strategies that transform how viewers consume sports content. 

Broadband providers play a crucial role in the streaming video ecosystem. In this research presentation, gain valuable insights into the evolving relationship between OTT platforms and broadband providers. Explore new business models, partnership opportunities, and innovative bundled offerings that can drive subscriber growth and revenue for both parties. Discover how broadband providers can leverage OTT services to create compelling bundles that meet consumer demands.

Bundling together multiple services or offerings provides a boost to subscriber net promoter scores. As streaming providers seek to retain and grow their subscriber base, new partnerships are emerging to provide a stickier experience for the service and greater satisfaction. This session addresses bundled services with broadband providers, mobile providers, and retailers and other ways that providers are aggregating services or introducing new partnerships.

Discover how cutting-edge discovery and personalization technologies are transforming the streaming video landscape. Uncover strategies to deliver a superior viewing experience by leveraging advanced algorithms, AI-driven recommendations, and data-driven insights. Learn from industry experts who are revolutionizing content discovery and personalization to capture audience attention, enhance engagement, and drive customer satisfaction.

Smart TVs have become the cornerstone of the connected living room. In this session, explore the evolving landscape of smart TV platforms and integration possibilities for streaming video providers. Learn about the latest features, tools, and development frameworks that enable seamless content delivery and enhanced user experiences. This session explores how to leverage smart TV partnerships and integrations to expand audience reach, drive engagement, and monetize streaming services.

Linear content continues to hold significant value in the streaming era, in FAST and vMVPD models. In this session, explore how premium linear content is finding new life in the streaming landscape. Discover strategies for acquiring and distributing high-quality linear programming, engaging viewers, and monetizing effectively. Learn from industry leaders who have successfully transformed traditional linear offerings into compelling streaming experiences while maintaining profitability and viewer satisfaction.

Wrap up the day’s sessions with a networking reception designed to foster connections and collaboration. Enjoy refreshments, engage with fellow attendees, industry executives, speakers, and experts in a relaxed atmosphere. Share insights, discuss key takeaways from the day’s discussions, and explore potential partnerships and business opportunities.

Parks Associates sets the stage with a view of the future of streaming. Gain valuable insights into the forecasts, trends, and emerging business models that will shape the streaming landscape in 2024 and beyond. Join industry leaders and C-level executives as they discuss innovative strategies to drive profitability and navigate through evolving market dynamics.

As the streaming video market continues to grow, market saturation and intense competition become significant challenges. In this session, gain insights into effective strategies for navigating these challenges and unlocking the next stage of growth. Speakers address new models and approaches to content differentiation, audience segmentation, and international expansion.

Immersive experiences, encompassing AR, VR, and ultimately metaverse experiences, and Web 3.0 infrastructure development are reshaping the digital landscape. In this session, explore how these emerging technologies will impact the streaming video industry. Learn how interactive and engaging experiences captivate audiences and keep viewers coming back for more.

Piracy continues to be a significant challenge for the streaming video industry. In this research presentation, gain valuable insights into the scale and impact of piracy, its implications for content creators and distributors, and effective strategies for combating piracy.

Piracy poses a multi-billion dollar challenge to the streaming video industry. In this session, industry experts will discuss the economic and operational impact of piracy on content creators, rights holders, and streaming platforms. Speakers explore effective anti-piracy measures, innovative content protection technologies, and the role of industry partnerships in combating piracy.

Expand your revenue streams beyond traditional subscription models. This session explores emerging opportunities in T-Commerce (TV-based Commerce), sports betting, gaming integration, and other monetization strategies in the streaming video space. 

Join this final Keynote Panel to hear from the leading women in technology share their expertise on the shifting landscape for streaming services. Topics include business models, market fragmentation, generational differences and expectations, and the impact on advertising.

Raise a glass at the end of Future of Video to the remarkable women shaping the future of technology at our exclusive "Women in Tech: A Celebration of Excellence" champagne and strawberries reception.