The streaming market is entering a new phase as AI accelerates product change while consumer expectations for value and ease-of-use rise. Speakers will preview the day’s focus on AI-enabled experiences, platform strategies, and monetization shifts across services and devices. Speakers will address how the ecosystem is evolving as discovery, engagement, and profitability become increasingly driven by intelligence layers.

The interactive audience session explores how AI, personalization, and bundling are changing competition across the streaming ecosystem and reshaping how companies engage consumers. Audience executives share what they are seeing in the market and the business strategies they are using to strengthen retention, increase engagement, and drive long-term value.

Monetization is being re-architected as hybrid models expand and AI improves the economics of targeting, personalization, and content packaging. Panelists will discuss how services are deploying AI to optimize price tiers, ad loads, and user experience across AVOD, SVOD, and FAST. Speakers address how hybrid models can increase ARPU while reducing churn through smarter segmentation and experience design.

Platform competition is intensifying as OS ecosystems use AI to unify content discovery, engagement, and cross-device continuity. Speakers will discuss how platforms are integrating AI across gaming, smart home touchpoints, and connected devices to extend reach and increase stickiness. Speakers address how AI-enabled ecosystem strategies influence distribution leverage, customer ownership, and service monetization.

As content libraries and distribution windows expand, helping consumers find content is becoming increasingly difficult. Panelists examine how recommendation systems, conversational search, social discovery, and AI are changing content navigation, and they explore the role of standardized and enriched metadata in powering these experiences. Speakers address content availability accuracy, metadata interoperability and ontology, LLM-ready data, and the strategies platforms and publishers can use to reduce “time to content,” improve discovery, and increase engagement.

Mobile-first and short-form formats are creating new opportunities for video storytelling, audience development, and monetization. This session explores the rise of micro-drama, vertical video, and episodic mobile entertainment, including how these formats are influencing viewing behavior and expanding onto connected TV platforms. Speakers examine emerging token, subscription, and advertising models; the role of AI-enabled content creation; and what traditional media companies, platforms, and content owners can learn from this rapidly growing category.

AI is moving from experimentation to operational deployment across the entertainment business. Panelists share where AI is delivering measurable value today across content operations, metadata enrichment, advertising and creative workflows, localization, customer care, streaming quality, and service optimization. Speakers examine the business case for AI, the capabilities required to scale deployments, where implementation remains difficult, and which applications have yet to deliver meaningful ROI.

Join this fun session – where industry leaders provide quick questions and concise answers on the biggest opportunities, challenges, and innovations driving the industry forward.

Join industry peers for interactive, small-group discussions focused on strategies, technologies, and partnerships driving growth in streaming and connected entertainment. Exchange ideas and explore practical approaches to meeting evolving consumer expectations and strengthening competitive advantage.

Ecosystem alignment is becoming more important as AI increases the value of data sharing, integration quality, and partner interoperability. Attendees will network around collaborations that support better discovery, monetization, and cross-platform experiences. Speakers address what partnerships and platform choices best position companies for the next phase of AI-driven competition.

End the day with rapid-fire questions and candid insights from industry leaders on the biggest opportunities, risks, and trends to watch over the next 12 months.

The streaming market is saturated, and growth increasingly depends on using AI to defend engagement, reduce churn, and expand monetization options. Parks Associates will outline how fragmentation across services, devices, and platforms is changing consumer behavior and increasing the importance of AI-driven experiences. Speakers address where market pressure is highest and how AI is changing the competitive playbook.

Pricing pressure is increasing as consumers rotate services more frequently, and AI is enabling more precise segmentation and offer design. Panelists will discuss how services are deploying AI for churn prediction, dynamic bundling, tiering, and personalized retention journeys. Speakers address how to protect ARPU while improving perceived value through smarter packaging and experience optimization.

As streaming advertising matures, the industry is moving beyond impressions toward better measurement, accountability, and interactive consumer experiences. Panelists examine program- and content-level measurement across FAST and AVOD, cross-platform benchmarking, audience and campaign measurement, and the data needed to understand performance. Speakers also explore emerging CTV formats, including shoppable experiences, click-to-cart, send-to-phone, and other interactive advertising models, and how AI and automation are improving creative, targeting, optimization, and outcomes.
 

Live programming is expanding beyond sports, and AI is enabling smarter discovery, personalization, and real-time engagement. Speakers discuss interactive formats, live content packaging, and how AI supports moderation, recommendation, and operational performance at scale. They address how platforms can use live to deepen engagement while building sustainable monetization models.

Creators and highly engaged fan communities are reshaping how video IP is developed, discovered, distributed, and monetized. This session explores the expanding creator economy beyond traditional influencer models, including premium creator video, video podcasts, niche and micro-communities, creator-owned IP, and new paths from social and mobile platforms to connected TV. Panelists discuss building sustainable businesses around fandom, developing new revenue streams, and using AI and new distribution models to expand audiences.

Bundling is once again emerging as a key strategy in the streaming market. Explore how providers are reimagining content packages, partnerships, and pricing to deliver greater consumer value, improve retention, and drive subscriber growth.

Sports content remains one of the industry's most valuable tools for acquiring audiences, driving engagement, and differentiating platforms. Panelists examine how rights strategies, distribution choices, and platform exclusivity affect reach, engagement, and monetization, drawing lessons from major live events and evolving consumer viewing behaviors. Speakers explore fan engagement, interactive and second-screen experiences, advertising and commerce opportunities, and the growing challenge of protecting premium live content from piracy while balancing exclusivity with audience reach.

Competition is increasingly defined by how AI is embedded across devices, OS layers, and service ecosystems to shape discovery and retention. Panelists discuss integration strategies, aggregation approaches, and how AI-driven surfaces influence customer ownership and commercial leverage. Speakers address what platform partnerships and product decisions matter most as AI becomes a default expectation.

Industry executives wrap up the event with quick takes on emerging opportunities, competitive challenges, and the innovations expected to drive future growth.