In today's market, video has emerged as a powerful force that is reshaping the way businesses generate revenue. The evolution of video has opened up exciting opportunities for businesses to connect with their audiences in innovative ways. From transactions to streaming, ads, TV, and interactive engagements, we will delve into the latest trends and strategies that are driving success in the realm of video content. This session addresses the latest trends, strategies, and technologies that are driving revenue generation in the ever-evolving video landscape.
11:00 AM CT
Moderator
Parks Associates
11:15 AM CT
Moderator
Parks Associates
Play Anywhere
11:45 AM CT
Moderator
Parks Associates
Telly
Fade Technology Solutions
QVC+/HSN+
AiBUY
The fusion of ads and TV has created a dynamic advertising ecosystem within the video space. From pre-roll to mid-roll and interactive ad formats, businesses now have a wide range of opportunities to reach their target audiences effectively. Interactive engagements have emerged as a powerful tool for customer engagement and revenue generation. From shoppable videos to interactive storytelling and gamification, businesses can now captivate audiences by involving them in immersive experiences and generate new revenue streams. This session features industry leaders sharing insights on t-commerce and next stage of growth for video services.
12:30 PM CT
The industry of advertising and live content is at a pivotal point, where measurements and investments are crucial for success. With a new focus on profitability, companies are seeking innovative strategies to maximize their returns on advertising and live content initiatives. The rise in ad-based services has opened new opportunities and challenges, requiring careful measurement and analysis to optimize investments. Additionally, the increasing demand for live content presents a dynamic landscape that requires effective measurement tools and investment decisions to capture audience attention and drive engagement. In this ever-evolving industry, understanding the nuances of measurements and investments is essential to stay competitive and achieve desired outcomes. These sessions focus on the evolution of video services and implications for advertising.
02:00 PM CT
Parks Associates
02:15 PM CT
Moderator
Parks Associates
Accedo
Wurl
IRIS.TV
Origin
Profitability has become a central concern for businesses in the advertising and live content space. As the industry becomes more competitive, companies are seeking innovative ways to drive revenue and maximize returns on their investments. We will examine strategies and best practices to navigate this changing landscape and ensure sustainable profitability. This session will explore key themes in the industry, including the new focus on profitability, the rise in ad-based services, and the growing demand for live content.
03:00 PM CT
Moderator
Parks Associates
LG Ad Solutions
03:30 PM CT
11:00 AM C T
11:15 AM C T
Moderator
Parks Associates
Team Whistle
Limelight Networks
Comcast Technology Solutions
Plex
12:00 PM CT
Moderator
Parks Associates
Adeia
12:30 PM CT
Moderator
Parks Associates
Sinclair Broadcast Group
Didja, Inc
Quickplay
PlayPilot
01:30 PM CT
08:00 AM PT
08:00 AM PT
08:30 AM PT
Parks Associates
Traditional pay-TV companies are moving to streaming; they are rebranding, making big acquisitions, and forming new partnerships. Parks Associates shares key metrics on the shifting video services market and its evolution away from the traditional pay-TV dynamics of old.
08:45 AM PT
Moderator
Parks Associates
MyBundle.TV
VeeOne Health
Gracenote
Quickplay
Currently, the saturated OTT streaming market is giving consumers overwhelming choices. This session addresses the highly fragmented video market and different avenues by which the industry can best address the service and content overload that are top of mind for consumers via aggregation, UX innovation, smarter personalization, consolidated subscription and billing, and more.
09:45 AM PT
Moderator
Parks Associates
LG Electronics / LG Technology Center of America
Various next-generation media formats are now available for adoption by service providers to deliver to their subscribers an enhanced viewing experience. These include higher pixel resolutions, wider color gamut, high dynamic range, high frame rate, etc. The Ultra HD Forum has been promoting the adoption of these technologies and also tracking the progress by service providers in providing these services to their subscriber. This keynote reviews some these technologies, the challenges, and the adoption trends.
10:15 AM PT
Sponsored by Friend MTS
10:45 AM PT
Moderator
Volta Charging
AARP
Eversource Energy
Kami Vision
Smart TVs now represent the most important point of entertainment aggregation, control, and data collection in the connected home. This session addresses how the smart TV business lifecycle has changed, how the value of the smart TV has grown as a result, and how the smart TV can benefit the media and entertainment ecosystem.
11:30 AM PT
Moderator
Parks Associates
UMass Memorial Health
12:00 PM PT
01:00 PM PT
Parks Associates
Sports programming is migrating from traditional broadcast television to internet streaming providers. The transition to multiple streaming platforms makes it challenging for sports fans to locate content. This presentation discusses sports fans' difficulty searching for content and how the industry addresses this challenge.
01:15 PM PT
Moderator
Parks Associates
Landmark Health
Pac-12 Networks
StreamLayer
Plume
Live sports programming is very expensive for broadcasters. However, sports programming increases advertising revenue, engagement, and new adoption. Technology giants with deep wallets are winning the media rights bidding wars. This session examines the shift of sports media rights to streaming services and its influence on traditional broadcast television.
02:00 PM PT
Moderator
Volta Charging
DealerAlly
NAGRA
Professional Sales Agents, Inc.
Minim, Inc.
Password sharing has become a hot topic as foundational streaming services explore business models to recoup lost revenue from password sharing. This session explores the advantages and disadvantages of implementing strategies to address password sharing, optimize potential resulting revenue growth, and preserve customer goodwill.
02:45 PM PT
03:15 PM PT
Moderator
Parks Associates
ADT Solar
OUTtv
Didja, Inc
Cinedigm
Parks Associates
More than half of US broadband households now combine one of the Big 3 services with at least one other subscription OTT service to form their online video service portfolio. This session addresses growing consumer favor towards niche services and bundling, how niche services are adapting, and the role of the bundle in attracting and retaining new viewers.
04:15 PM PT
Moderator
Parks Associates
UMass Memorial Health
04:45 PM PT
MediaKind
Sinclair Broadcast Group
Brightcove
Allen Media Group
Live content has become a key component of many service offerings and a staple of the consumer video portfolio, with good reason. Parks Associates research validates that consumers who regularly livestream content are highly engaged users. This session addresses live content's role and how it impacts decisions for future services.
05:30 PM PT
08:00 AM PT
08:00 AM PT
08:30 AM PT
Parks Associates
08:45 AM PT
Moderator
Parks Associates
Crackle Plus
FilmRise
FPT Software
OnTech Smart Services
Due to the rising availability and popularity of ad-supported FAST and AVOD services, streamers are combining these free services with subscription OTT services to meet their consumption demands. This session examines the value of these services, how their business strategies both disrupt and enhance the streaming ecosystem and best practices in leveraging their rapid growth in the market.
09:45 AM PT
Moderator
Parks Associates
MyBundle.TV
10:15 AM PT
10:45 AM PT
Moderator
Parks Associates
Irdeto
Synamedia
Amdocs Media
Netflix, Amazon, and Hulu may have reached saturation in the United States. Global expansion is a logical extension of many services' strategies to sustain growth beyond existing mature markets – but successful execution and finding prosperity is a challenge for all services. This session addresses the potential benefits, barriers and difficulties, and best practices for services’ worldwide growth strategies.
11:15 AM PT
Moderator
Parks Associates
Silicon Valley Bank
ThinkAnalytics
YouTube/Google
Ambush 8
Data about consumer viewing allows for a continuously improved experience that can bring more relevant and personalized experiences for the viewer. Advertising partners can execute targeted marketing campaigns based on very specific interests and behaviors. New technologies also promise to bring the “shoppable ad” vision to reality on the TV through T-commerce experiences. This session addresses the new ways brands are advertising and partnering, as well as insight into transactions.
12:00 PM PT
Moderator
Parks Associates
Stanford School of Medicine
12:30 PM PT
01:30 PM PT
Moderator
Parks Associates
Frequency Networks
Xperi
Friend MTS
Parks Associates
Traditional cable providers are working to move their services online while continuing to provide linear TV services. Bundling, aggregation, and acquisitions offer the traditional TV broadcaster a path forward. Parks Associates examines how legacy television service providers compete in the internet streaming wars.
02:30 PM PT
Biotricity
Darkblock
Estrella Media
Labrador Systems
The evolution of streaming services is taking shape. The nature of online services allows for a more immersive television experience. This session examines whether or not new experiences will prove profitable.
03:30 PM PT
05:30 PM PT
01:00 PM PT
Parks Associates
The decline of pay-TV and the steady emergence of streaming video continue to affect consumer entertainment consumption preferences into 2022. This research analyzes industry themes such as hybrid business models, streaming measurement challenges, service stacking and churn, and consumer usage trends.
01:15 PM PT
Parks Associates
Content is the most significant factor influencing consumers' viewing decisions when it comes to retention, engagement, and customer acquisition. This presentation includes key research around factors in consumer decisions, including price, perceived value, content flexibility, and platform support.
01:30 PM PT
SmartONE
Searching for the perfect mix, consumers continue to experiment and mix OTT services, broadband services, and DTC services. This session addresses the increased value and higher ARPU for broadband and OTT providers in bundling consumer services.
01:45 PM PT
Moderator
Parks Associates
Brightcove
Silver Spring Networks
Comcast Technology Solutions
Vector Security
GVTC
AI solutions can identify patterns and relationships in data and, when augmented with unsupervised ML capabilities, uncover “hidden” opportunities to optimize a service’s strategies. This session addresses new ways to segment audiences through AI and ML technologies. Speakes address how services can reach consumers with personalized content, and how new datasets are driving new measurements standards.
02:45 PM PT
03:15 PM PT
Hybrid business models, especially AVOD, FAST, or free trials, enable quick customer acquisition and a "try before you buy" experience with the content offering. This session addresses how services are experimenting with hybrid business models to expand their available market, increase their demographic reach, sustain subscriber and viewer growth, maximize total revenue generation, and more.
03:30 PM PT
Moderator
Parks Associates
Water Control Management
Silicon Valley Bank
Experimentation with hybrid business models and varied pricing tiers, providing customers with the ultimate option in how they watch video will continue as SVOD business models work to generate more revenue from TVOD and AVOD services. This session brings industry leaders together to talk about the changing models for delivering video services.
04:30 PM PT
Moderator
Volta Charging
NAGRA
Irdeto
Ivani
Calix
By 2023, the value of pirate video services accessed by pay-TV and non-pay-TV consumers may exceed $67 billion worldwide, according to Parks Associates research. This session highlights industry shifts in addressing piracy, including the evolving nature of threats and best practices in content protection today.
05:00 PM PT
Join us for a fun discussion on key takeaways. Parks Associates team highlights key findings and answers audience Q&A.
05:25 PM PT
With the growing popularity of OTT video services and the related shifts in distribution strategies towards streaming, the threat of digital piracy of premium content has never been higher. Consumer expectations that digital content should be free, and a perception of entertainment companies’ high profitability, are among the factors that drive piracy behavior. This session addresses how content providers are using technology to combat piracy, while still preserving quality of service, quality of experience, and the quality of the customer relationship.
11:00 AM CT
Parks Associates
Acquiring and retaining subscribers are constant imperatives in today’s highly competitive and churn-prone OTT landscape. This is complicated further by the constantly evolving piracy threat in today’s digital-delivery-centric market. Parks Associates shares its latest research on subscriber retention and churn motivators, along with insights on piracy behavior and triggers.
11:15 AM CT
Moderator
Parks Associates
AI is frequently discussed in the OTT sector for its ability to increase engagement, aid retention, and combat churn. It is also increasingly becoming a vital part of content security, giving it predictive and proactive capabilities. This session addresses how companies are investing in systems to find and predict instances of piracy as a way to differentiate their service. Speakers discuss new technology and services that are improving the ability to find, predict, and combat today’s rapidly evolving digital piracy threats.
12:00 PM CT
Moderator
Parks Associates
Brightcove
12:30 PM CT
Moderator
Parks Associates
Akamai Technologies
DealerAlly
While piracy is a source of revenue loss, the testing of content theft under controlled circumstances and monitoring can provide valuable market intelligence to understand and highlight where piracy is taking place. This session addresses provider concerns about piracy and new solutions in the market.
01:30 PM CT
Parks Associates
Consumer expectations of personalized experiences and discovery are higher than ever, with video services and entertainment devices providing user-specific interfaces, search results, viewing recommendations, and advertising. As video services and aggregators grapple with greater personalization and discovery across content sources, the impact of these challenges has clear ramifications for services.
11:00 AM
Parks Associates
A major change with live entertainment in the advent of the internet age is the desire for interaction and engagement from all involved parties. This presentation highlights consumer interaction with video services and the role of personalization and discovery in driving higher viewer engagement.
11:15 AM
Moderator
Parks Associates
kweliTV, Inc.
Ethos Capital
Fitbit Health Solutions at Google
Fade Technology
Frequency
Content creators, providers, and networks are not just looking for viewers but also dedicated fans who engage with their intellectual property on a variety of platforms. Speakers in this session address how brands now have the ability to connect and interact with customers instantly and what the opportunity is for content creators, providers, and sponsors to engage with the community and drive audience engagement.
12:00 PM
Moderator
Parks Associates
Paramount
12:30 PM
Moderator
Parks Associates
Didja, Inc
ADT Solar
Belkin
Quickplay
The Home Depot
It has become obvious that the decline in pay-TV subscriptions correlates to a change in the way that consumers are accessing content. Digital streaming is the new normal, and the competition for digital eyeballs will increase in ferocity before consolidation occurs. Speakers in this session address the shifting strategies for content companies, the challenges of capturing consumer attention, the content strategy nuances of retaining that attention, and the difficulties of navigating a fragmented market.
01:30 PM
Parks Associates
Today’s choice-filled OTT environment is one where consumers face a variety of competing OTT services and an often-overwhelming amount of content. The ease and temptation of switching services in this environment make churn an inherent problem for OTT services, and services today are challenged to drive a consistently high level of subscriber acquisition and retention to combat the ever-present threat of churn. Methodologies and strategies to maximize subscribership, raise customer retention, and predict and actively combat churn are exceedingly important to services and content owners seeking to thrive in today’s market.
11:00 AM CT
Existing subscribers are an increasingly valuable commodity in today’s churn-prone OTT competitive landscape. OTT services are constantly looking to shorten their path to ROI and strengthen their revenue base, and controlling churn is crucial in this regard - subscriber retention is less costly in time, effort, and capital than acquiring new subscribers. Services as a result are proactively enacting initiatives to detect, prevent, and limit churn. Parks Associates shares its latest research on consumers who maintain their OTT service subscriptions and the factors that motivate them to stay with or churn away from a service.
11:15 AM CT
Gracenote
Plume
Fandango / Vudu / Rotten Tomatoes
Straight Arrow News
Smart TVs are the most widely adopted video device in US internet households and consumers’ preferred platform for video consumption. The smart TV has now surpassed all other connected TV devices as the device of choice through which consumers stream video and is now a staple of today’s connected US households. This session addresses the implications for content companies, OTT services, and broadband providers as consumers embrace connected devices and services and increasingly turn to their smart TV as their primary point of consumption. This session also delves into the possibilities of using today’s smart TVs to drive higher engagement and stronger retention.
12:00 PM CT
Moderator
Parks Associates
Samba TV
12:30 PM CT
Moderator
Parks Associates
ThinkAnalytics
Midea
Caregiver Smart Solutions
Eaton
ThinkAnalytics
Content is key to driving and maintaining subscriber engagement, and the lack of new original content in an OTT service’s pipeline has potential implications for an offering’s bottom line. All OTT video services, particularly those that stake their value proposition in new original content, must be vigilant in how they manage their content pipeline. Industry leaders address the role of original and exclusive content, best practices in utilizing it to maximize engagement and stickiness, and solutions to retain and grow customers.
01:30 PM CT
Parks Associates
The explosion of video content and services has given rise to new business models, platforms, and consumption patterns, all enabled by a growing number of connected devices capable of playing video. With ever-more content moving online, content owners, distributors, and aggregators must adapt to new models of digital distribution to a growing diversity of device platforms. From a distribution perspective, OTT services have reached the mainstream, and consumer expectations of how, when, and where they can consume OTT video have changed.
11:00 AM CT
Consumers have largely shifted from watching streaming video on computers to also watching it on smart TVs, streaming media players, tablets. and smartphones. Parks Associates shares insights on how this shift has made internet video more accessible to consumers but has changed the conditions under which successful companies distribute and monetize video content.
11:15 AM CT
Samsung Electronics