This session sets the stage for the day, focusing on the evolving market conditions and strategic responses.

The future of television is being reshaped by emerging technologies and shifts in how viewers consume live and on-demand content. As more viewers cut the cord and seek alternative ways to access live and linear content, vMVPDs are becoming a vital part of the TV ecosystem. Meanwhile, the adoption of ATSC 3.0 promises to revolutionize over-the-air (OTA) broadcasting with enhanced picture quality, interactive features, and better accessibility. This session will examine the impact of these shifts on traditional TV providers, content owners, and streaming platforms.

As the way consumers watch video continues to evolve, content creators and distributors must adapt their formats and distribution strategies to meet new expectations. This session will focus on the rise of innovative content formats—such as short-form video, mobile-optimized content, and interactive experiences—that are increasingly popular with modern audiences.  Additionally, the session will explore how windowing strategies are evolving, as the traditional release windows for TV and film content become more fluid. 

Among the most common challenges for streaming apps is how to inspire loyal, frequent use. Often, creating habit involves significant, on-going spend in programming and marketing. But there is at least one type of app that, when properly produced and supported, can become the nearest approximation to an ultimate frequency product— high quality, trustworthy local news. Per Pew Research’s 2024 study of trust in media, 85% of US adults say local news outlets are at least somewhat important to the well-being of their local community. At the same time, news consumption is increasingly moving to digital platforms.  With a utility that matters to every local resident at some point (and to many local residents all the time), local news content keeps viewers coming back -- and viewing for extended durations. 

Is highlighting local news in platforms and apps an answer to streaming’s churn problem? Andrew Fitzgerald, SVP, Streaming Services for Hearst Television and General Manager of its successful Very Local app, which is available across every major streaming platform and device, will offer further insight.

The sports streaming market has become a significant growth driver for many streaming platforms, as live sports remain one of the most valuable forms of content. In this session, Parks Associates will provide in-depth research on the current trends shaping the sports streaming industry, including shifts in fan viewing behavior, emerging business models, and the increasing role of digital platforms in live sports distribution.

Monetizing sports content has become a critical area of focus for streaming platforms looking to differentiate themselves in a competitive market. This session examines the different monetization strategies available to streaming services, including subscription models, pay-per-view options, in-game advertising, and sponsorships. The discussion will also highlight the growing influence of sports leagues and rights holders in determining the value of sports content, as well as the challenges associated with managing multiple revenue streams in a fragmented market.

In a market saturated with streaming options, helping viewers discover new content and keeping them engaged has become increasingly important. In this presentation panel, speakers share strategies for retaining subscribers by offering tailored content experiences, reducing friction in the user experience, and leveraging data to understand viewer preferences. In a competitive market, preventing churn and improving customer retention are key to long-term success for any streaming service.

With an ever-growing number of streaming services, consumers are seeking ways to simplify access to content, and bundling has emerged as a key strategy to meet this demand. This session will explore how bundling services together, whether through partnerships with aggregators or within a platform’s own ecosystem, can boost ARPU, drive subscriber acquisition and improve long-term retention. Parks Associates will share research on the effectiveness of bundling strategies, including insights into consumer preferences for streamlined access and how super aggregators are shaping the future of content consumption. Panelists will discuss the impact of bundling on content discovery, pricing models, and churn reduction, offering insights into best practices for improving customer loyalty in an increasingly fragmented market.

Parks Associates opening comments highlight the power position of the streaming platforms, sharing data on consumer’s platform preferences, and an overview of the latest demand for streaming services.

Generative AI has quickly become a game-changer for streaming services, helping to transform how content is produced, personalized, and monetized. Parks Associates will present data on the rising adoption of AI in the entertainment industry, from automating content creation workflows to enhancing personalized viewing experiences. This session will explore how AI-driven technologies are streamlining production processes, reducing costs, and enabling new forms of interactive content. Additionally, the discussion will focus on how platforms are using AI to drive monetization, such as through targeted advertising, dynamic pricing, and AI-powered recommendations that enhance customer satisfaction and retention. The panel will also address the ethical and practical considerations involved in implementing AI at scale in entertainment.

This research presentation examines the rising demand for interactive video features, such as chatting, polling, and shopping, highlighting how they can enhance viewer engagement.

Interactive video is emerging as the next frontier for streaming platforms, offering new ways to engage viewers and unlock revenue opportunities. Parks Associates will present research on the growing demand for interactive video features, such as live polling, shopping, and real-time chatting, and how these features can create a more immersive experience. This session will discuss how interactive video is being used to enhance viewer engagement and drive monetization, with case studies on the integration of commerce and betting into live streaming. The panel will also explore how interactive features can reshape advertising, sponsorships, and revenue-sharing models, as platforms experiment with new ways to create value for both viewers and advertisers.

As video distribution shifts from traditional pay TV to streaming services, the advertising landscape is evolving rapidly. This panel will explore the challenges and opportunities for ad-buyers navigating an increasingly fragmented market. Panelists will discuss how streaming platforms are reshaping viewer behavior, the role of targeted advertising, and the impact of subscription models on ad inventory. Attendees will gain insight into how ad-buyers can strategically invest in a diversified media environment to reach audiences effectively in this new era of video consumption.

This session provides an overview of the current state of the streaming market, drawing on Parks Associates' latest research to highlight shifts in consumer preferences, the competitive landscape, and emerging business models. With streaming continuing to grow, new players and established giants alike are battling for viewer attention and subscription dollars. Parks Associates will share research on the most popular content genres, user behaviors, and platform choices, as well as predictions on future growth areas.

As the streaming landscape becomes increasingly competitive, niche services are finding ways to succeed by building dedicated, loyal audiences. This panel will provide insights into how niche services differentiate themselves from larger players, through a combination of carefully curated content and strong community engagement. The panel also examines the challenges associated with scaling these platforms and sustaining monetization efforts, while offering practical strategies for improving audience retention and driving growth.

Connected TV (CTV) platforms are the new power players in video distribution and define how the user engages with content. In this session, Parks Associates shares research findings examining viewers preferences when interacting with CTV devices, the impact of ecosystem loyalty, and  leading platforms’ efficacy in generating additional revenue through proprietary FAST offerings.

As ad-based viewing models gain popularity, understanding user preferences for ad-supported versus subscription-based streaming services is essential. Parks Associates’ research highlights the drivers encouraging different viewing segments to watch ad-based streaming, identifies key pain points in the ad-based viewing experience, and assesses demand for interactive advertising on the TV.

Free ad-supported television (FAST) and ad-supported video-on-demand (AVOD) platforms have rapidly grown as alternatives to subscription-based streaming. This session explores the content creation and marketing strategies that are most effective for driving viewer engagement and loyalty in the FAST and AVOD ecosystems.   The discussion focuses on the types of content that resonate best with FAST/AVOD audiences, the challenges of balancing ad loads with content enjoyment, and innovative marketing tactics to capture attention in a crowded market.

Generative AI is revolutionizing the entertainment industry by enabling new ways of creating and distributing content, streamlining workflows, and enhancing audience engagement. In this presentation session, speakers share real-world case studies that demonstrate how AI is being used in content production, distribution, and personalization. Additionally, the session will explore how AI can help content creators and platforms reduce operational costs and increase their ability to meet the ever-changing demands of viewers. With AI becoming an integral part of the entertainment production and delivery process, the discussion will also highlight its potential future impact on the industry.

Audience preferences and business drivers are fueling a trend toward combining video service platforms to check all the boxes. Noland explores current trends in platform selection, how NextGen TV fits into the mix, and the opportunities that convergence presents for consumers and businesses.

Discover the disruptive power of hybrid models - Advertising Video on Demand (AVOD) and Free Ad-supported Streaming TV (FAST). This session provides insight on innovative approaches that blend advertising revenue with subscriber models. Speakers highlight the latest advancements in ad monetization, content curation, and user engagement that are propelling these hybrid models to the forefront of the streaming industry.

Sports streaming is undergoing a revolution. This session highlights how companies are reimagining the sports video experience to captivate fans and drive revenue. Speakers highlight cutting-edge technologies, interactive features, sports betting features, and new strategies that transform how viewers consume sports content. 

Broadband providers play a crucial role in the streaming video ecosystem. In this research presentation, gain valuable insights into the evolving relationship between OTT platforms and broadband providers. Explore new business models, partnership opportunities, and innovative bundled offerings that can drive subscriber growth and revenue for both parties. Discover how broadband providers can leverage OTT services to create compelling bundles that meet consumer demands.

Bundling together multiple services or offerings provides a boost to subscriber net promoter scores. As streaming providers seek to retain and grow their subscriber base, new partnerships are emerging to provide a stickier experience for the service and greater satisfaction. This session addresses bundled services with broadband providers, mobile providers, and retailers and other ways that providers are aggregating services or introducing new partnerships.

Discover how cutting-edge discovery and personalization technologies are transforming the streaming video landscape. Uncover strategies to deliver a superior viewing experience by leveraging advanced algorithms, AI-driven recommendations, and data-driven insights. Learn from industry experts who are revolutionizing content discovery and personalization to capture audience attention, enhance engagement, and drive customer satisfaction.

Smart TVs have become the cornerstone of the connected living room. In this session, explore the evolving landscape of smart TV platforms and integration possibilities for streaming video providers. Learn about the latest features, tools, and development frameworks that enable seamless content delivery and enhanced user experiences. This session explores how to leverage smart TV partnerships and integrations to expand audience reach, drive engagement, and monetize streaming services.

Linear content continues to hold significant value in the streaming era, in FAST and vMVPD models. In this session, explore how premium linear content is finding new life in the streaming landscape. Discover strategies for acquiring and distributing high-quality linear programming, engaging viewers, and monetizing effectively. Learn from industry leaders who have successfully transformed traditional linear offerings into compelling streaming experiences while maintaining profitability and viewer satisfaction.

Wrap up the day’s sessions with a networking reception designed to foster connections and collaboration. Enjoy refreshments, engage with fellow attendees, industry executives, speakers, and experts in a relaxed atmosphere. Share insights, discuss key takeaways from the day’s discussions, and explore potential partnerships and business opportunities.

Parks Associates sets the stage with a view of the future of streaming. Gain valuable insights into the forecasts, trends, and emerging business models that will shape the streaming landscape in 2024 and beyond. Join industry leaders and C-level executives as they discuss innovative strategies to drive profitability and navigate through evolving market dynamics.

As the streaming video market continues to grow, market saturation and intense competition become significant challenges. In this session, gain insights into effective strategies for navigating these challenges and unlocking the next stage of growth. Speakers address new models and approaches to content differentiation, audience segmentation, and international expansion.

Immersive experiences, encompassing AR, VR, and ultimately metaverse experiences, and Web 3.0 infrastructure development are reshaping the digital landscape. In this session, explore how these emerging technologies will impact the streaming video industry. Learn how interactive and engaging experiences captivate audiences and keep viewers coming back for more.

Piracy poses a multi-billion dollar challenge to the streaming video industry. In this session, industry experts will discuss the economic and operational impact of piracy on content creators, rights holders, and streaming platforms. Speakers explore effective anti-piracy measures, innovative content protection technologies, and the role of industry partnerships in combating piracy.

Expand your revenue streams beyond traditional subscription models. This session explores emerging opportunities in T-Commerce (TV-based Commerce), sports betting, gaming integration, and other monetization strategies in the streaming video space. 

Join this final Keynote Panel to hear from the leading women in technology share their expertise on the shifting landscape for streaming services. Topics include business models, market fragmentation, generational differences and expectations, and the impact on advertising.

Raise a glass at the end of Future of Video to the remarkable women shaping the future of technology at our exclusive "Women in Tech: A Celebration of Excellence" champagne and strawberries reception.       

Parks Associates shares its latest consumer research revealing trending patterns within the video and streaming market, including the latest trends and disruptive forces shaping the industry. Discover how industry players are adapting and leveraging new models to stay ahead and build profitability in this rapidly evolving landscape.

In an era of fragmented content, it is crucial to understand how viewers navigate to find the content they desire. This research presentation uncovers the details of the viewer journey, examining the challenges and opportunities presented by content fragmentation. Insights include strategies for content discovery, curation, and personalization to captivate and retain viewers in this highly competitive market.

According to Bango, 81% of content provider executives believe bundling is the future of subscription services. In a short presentation, Bango reveals new data and insights from content provider leaders that explore Super Bundling and the reasons why 20% of all SVOD (subscription video on demand) are already sold through mobile operators, rising to 50% in some regions by 2028.

Advertising in the streaming era requires a fresh approach. This session includes insights into innovative advertising strategies tailored for the streaming environment. Gain insights into measurement techniques, ad targeting, and cross-platform campaigns that maximize reach and drive revenue.

The streaming landscape is deeply fragmented, with different platforms sharing varying degrees of data back to content owners. This fragmentation poses challenges in understanding audience engagement and preferences. As the streaming industry evolves, shifting business models complicate the revenue streams and sustainability of content creation and distribution. In this workshop session, Parks Associates shares some initial findings from a survey of streaming executives who have shared insights on the challenges of running a streaming business with limited and fragmented data and effective business strategies.

As the global streaming video market continues to expand, content providers, platforms, and distributors are constantly seeking innovative ways to reach wider audiences and elevate the streaming experience. This session addresses the pivotal role partnerships play in driving this growth and shaping the future of the streaming industry. Discover how forging strategic partnerships can be a game-changer for streaming platforms and content providers, enabling them to access new markets, enhance content libraries, and diversify revenue streams.

Network with like-minded professionals at the Future of Video opening reception.

The fusion of ads and TV has created a dynamic advertising ecosystem within the video space. From pre-roll to mid-roll and interactive ad formats, businesses now have a wide range of opportunities to reach their target audiences effectively. Interactive engagements have emerged as a powerful tool for customer engagement and revenue generation. From shoppable videos to interactive storytelling and gamification, businesses can now captivate audiences by involving them in immersive experiences and generate new revenue streams.  This session features industry leaders sharing insights on t-commerce and next stage of growth for video services.

Profitability has become a central concern for businesses in the advertising and live content space. As the industry becomes more competitive, companies are seeking innovative ways to drive revenue and maximize returns on their investments. We will examine strategies and best practices to navigate this changing landscape and ensure sustainable profitability.  This session will explore key themes in the industry, including the new focus on profitability, the rise in ad-based services, and the growing demand for live content.