About

Parks Associates will host the sixth annual Future of Video on Nov 14-16, 2023, at Marina del Rey in California.

Previous Events

Sep 14th | 2023

Building New Revenue: Evolution of Video

Virtual
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In today's market, video has emerged as a powerful force that is reshaping the way businesses generate revenue. The evolution of video has opened up exciting opportunities for businesses to connect with their audiences in innovative ways. From transactions to streaming, ads, TV, and interactive engagements, we will delve into the latest trends and strategies that are driving success in the realm of video content. This session addresses the latest trends, strategies, and technologies that are driving revenue generation in the ever-evolving video landscape.

Thursday, September 14, 2023

11:00 AM CT

Welcome and Analyst Insight

Moderator

Eric Sorensen
Director, Streaming Video Tracker

Parks Associates

11:15 AM CT

Visionary Spotlight

Moderator

Jennifer Kent
Vice President, Research

Parks Associates

Peter Scott
Chief Strategy Officer

Play Anywhere

11:45 AM CT

T-Commerce and New Revenue Opportunities

Moderator

Eric Sorensen
Director, Streaming Video Tracker

Parks Associates

Dallas Lawrence
Chief Strategy Officer

Telly

Lori Marion
Founder and CEO

Fade Technology Solutions

David Apostolico
SVP, Streaming Experience & Distribution

QVC+/HSN+

Dalaney Thompson
Vice President, Strategic Partnerships

AiBUY

The fusion of ads and TV has created a dynamic advertising ecosystem within the video space. From pre-roll to mid-roll and interactive ad formats, businesses now have a wide range of opportunities to reach their target audiences effectively. Interactive engagements have emerged as a powerful tool for customer engagement and revenue generation. From shoppable videos to interactive storytelling and gamification, businesses can now captivate audiences by involving them in immersive experiences and generate new revenue streams.  This session features industry leaders sharing insights on t-commerce and next stage of growth for video services.

12:30 PM CT

Closing Comments

Jun 15th | 2023

Advertising and Live Content: Measurements and Investments

Virtual
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The industry of advertising and live content is at a pivotal point, where measurements and investments are crucial for success. With a new focus on profitability, companies are seeking innovative strategies to maximize their returns on advertising and live content initiatives. The rise in ad-based services has opened new opportunities and challenges, requiring careful measurement and analysis to optimize investments. Additionally, the increasing demand for live content presents a dynamic landscape that requires effective measurement tools and investment decisions to capture audience attention and drive engagement. In this ever-evolving industry, understanding the nuances of measurements and investments is essential to stay competitive and achieve desired outcomes. These sessions focus on the evolution of video services and implications for advertising.

Thursday, June 15, 2023

02:00 PM CT

Welcome and Analyst Insight

Sarah Lee
Research Analyst

Parks Associates

02:15 PM CT

Evolving Ad Strategies - Ad-Supported OTT, Connected TV, and Beyond

Moderator

Jennifer Kent
Vice President, Research

Parks Associates

Mrugesh Desai
VP North America

Accedo

Dave Bernath
Vice President Sales & Partnerships, Americas

Wurl

Field Garthwaite
Co-Founder and CEO

IRIS.TV

Stephen Strong
Co-Founder & Chief Business Officer

Origin

Profitability has become a central concern for businesses in the advertising and live content space. As the industry becomes more competitive, companies are seeking innovative ways to drive revenue and maximize returns on their investments. We will examine strategies and best practices to navigate this changing landscape and ensure sustainable profitability.  This session will explore key themes in the industry, including the new focus on profitability, the rise in ad-based services, and the growing demand for live content.

03:00 PM CT

Visionary Spotlight

Moderator

Jennifer Kent
Vice President, Research

Parks Associates

Tony Marlow
Chief Marketing Officer

LG Ad Solutions

03:30 PM CT

Closing Comments

Jan 26th | 2023

Explosion of Activity: the OTT Streaming Market

Virtual
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Thursday, January 26, 2023

11:00 AM C T

Welcome and Opening Presentation

11:15 AM C T

Hybrid Business Models: Managing Multiple Revenue Streams

Moderator

Elizabeth Parks
President & CMO

Parks Associates

Stacey Richman
SVP of Communications

Team Whistle

Jason Thibeault
Sr. Director, Marketing Strategy

Limelight Networks

Bart Spriester
Vice President and General Manager of Content and Streaming Providers Suite

Comcast Technology Solutions

Danni Hemberger
Director, Product Marketing

Plex

12:00 PM CT

Visionary Spotlight

Moderator

Jennifer Kent
Vice President, Research

Parks Associates

Serhad Doken
Chief Technology Officer

Adeia

12:30 PM CT

Maximizing Distribution: Aggregation and Bundles

Moderator

Ross Rubin
Sr. Contributing Analyst

Parks Associates

Scott Ehrlich
Chief Innovation Officer

Sinclair Broadcast Group

Jim Long
CEO

Didja, Inc

Goutham Vinjamuri
COO and Co-Founder

Quickplay

David Mühle
CEO

PlayPilot

01:30 PM CT

Closing Comments

Dec 12th | 2022 - Dec 14th | 2022

Future of Video

In-Person
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Tuesday, December 13, 2022

08:00 AM PT

Registration Open

08:00 AM PT

Continental Breakfast

08:30 AM PT

Welcome: Redefining the Streaming Market

Elizabeth Parks
President & CMO

Parks Associates

Traditional pay-TV companies are moving to streaming; they are rebranding, making big acquisitions, and forming new partnerships. Parks Associates shares key metrics on the shifting video services market and its evolution away from the traditional pay-TV dynamics of old.

08:45 AM PT

A Fragmented OTT Market: Simplifying the Experience

Moderator

Elizabeth Parks
President & CMO

Parks Associates

Scott Barton
Chief Product Officer

MyBundle.TV

Ed Leer
SVP of Business Development

VeeOne Health

Kamran Lotfi
VP Product

Gracenote

Paul Pastor
Chief Business Officer and Co-Founder

Quickplay

Currently, the saturated OTT streaming market is giving consumers overwhelming choices. This session addresses the highly fragmented video market and different avenues by which the industry can best address the service and content overload that are top of mind for consumers via aggregation, UX innovation, smarter personalization, consolidated subscription and billing, and more.

09:45 AM PT

Keynote: Ultra HD Content Services - Technology & Deployment Trends

Moderator

Jennifer Kent
Vice President, Research

Parks Associates

Nandhu Nandhakumar
Senior Vice President, Office of the CTO

LG Electronics / LG Technology Center of America

Various next-generation media formats are now available for adoption by service providers to deliver to their subscribers an enhanced viewing experience. These include higher pixel resolutions, wider color gamut, high dynamic range, high frame rate, etc. The Ultra HD Forum has been promoting the adoption of these technologies and also tracking the progress by service providers in providing these services to their subscriber. This keynote reviews some these technologies, the challenges, and the adoption trends.

10:15 AM PT

Networking Break

Friend MTS - Future of Video sponsorSponsored by Friend MTS

10:45 AM PT

Role of the Smart TV in Home Entertainment

Moderator

Srijata Chattopadhyay
Director of Corporate Development and Strategy

Volta Charging

Shannon Guzman
Director, Housing and Livable Communities and Enterprise Housing Deputy

AARP

Sophia Zhang
Senior Data Scientist

Eversource Energy

Brandon Neustadter
Vice President of Sales

Kami Vision

Smart TVs now represent the most important point of entertainment aggregation, control, and data collection in the connected home. This session addresses how the smart TV business lifecycle has changed, how the value of the smart TV has grown as a result, and how the smart TV can benefit the media and entertainment ecosystem.

11:30 AM PT

Keynote

Moderator

Jennifer Kent
Vice President, Research

Parks Associates

Dr. Constantinos (Taki) Michaelidis
Medical Director, Hospital at Home

UMass Memorial Health

12:00 PM PT

Networking Lunch

01:00 PM PT

Understanding the Frustrated Sports Fan Experience

Eric Sorensen
Director, Streaming Video Tracker

Parks Associates

Sports programming is migrating from traditional broadcast television to internet streaming providers. The transition to multiple streaming platforms makes it challenging for sports fans to locate content. This presentation discusses sports fans' difficulty searching for content and how the industry addresses this challenge.

01:15 PM PT

Sports Media Rights: Deep Pockets and Big Money

Moderator

Eric Sorensen
Director, Streaming Video Tracker

Parks Associates

Dr. Cristopher Stark
Chief Clinical Officer

Landmark Health

Tracy Cameron
SVP, Content Distribution & Marketing

Pac-12 Networks

Andrew Fleming
Chief Operating Officer

StreamLayer

David Huynh
Chief Product Officer

Plume

Live sports programming is very expensive for broadcasters. However, sports programming increases advertising revenue, engagement, and new adoption. Technology giants with deep wallets are winning the media rights bidding wars. This session examines the shift of sports media rights to streaming services and its influence on traditional broadcast television.

02:00 PM PT

Password Sharing: Protecting Content with New Revenue Models

Moderator

Srijata Chattopadhyay
Director of Corporate Development and Strategy

Volta Charging

Tim Meekin
CEO

DealerAlly

Ken Gerstein
VP, NAGRA Anti-Piracy & NexGuard

NAGRA

Avery Rigg
Sales Representative

Professional Sales Agents, Inc.

Mehul Patel
CEO/Board Director

Minim, Inc.

Password sharing has become a hot topic as foundational streaming services explore business models to recoup lost revenue from password sharing. This session explores the advantages and disadvantages of implementing strategies to address password sharing, optimize potential resulting revenue growth, and preserve customer goodwill.

02:45 PM PT

Networking Break

03:15 PM PT

Engagement and Loyalty - The Power of Niche Services, Bundles, and Original Content

Moderator

Eric Sorensen
Director, Streaming Video Tracker

Parks Associates

Jamie Haenggi
Executive Vice President and Chief Operating Officer

ADT Solar

Anthony Jiwa
Chief Marketing Officer

OUTtv

Jim Long
CEO

Didja, Inc

Alexandra Viglione
Product Marketing Director

Cinedigm

Sarah Lee
Research Analyst

Parks Associates

More than half of US broadband households now combine one of the Big 3 services with at least one other subscription OTT service to form their online video service portfolio. This session addresses growing consumer favor towards niche services and bundling, how niche services are adapting, and the role of the bundle in attracting and retaining new viewers.

04:15 PM PT

Keynote

Moderator

Elizabeth Parks
President & CMO

Parks Associates

Deidre Rolli BS, RN
Nurse Manager

UMass Memorial Health

04:45 PM PT

The Future of Live Content: News, Sports, Entertainment

Erik Ramberg
VP, Head of Streaming Business, Head of Global Business Development

MediaKind

Scott Ehrlich
Chief Innovation Officer

Sinclair Broadcast Group

Marty Roberts
SVP, Product Strategy and Marketing

Brightcove

Michael Senzon
President of Digital

Allen Media Group

Live content has become a key component of many service offerings and a staple of the consumer video portfolio, with good reason. Parks Associates research validates that consumers who regularly livestream content are highly engaged users. This session addresses live content's role and how it impacts decisions for future services.

05:30 PM PT

Networking Reception

Wednesday, December 14, 2022

08:00 AM PT

Registration Open

08:00 AM PT

Continental Breakfast

08:30 AM PT

Welcome and Opening Presentation: Keeping up with Pace of Innovation

Jennifer Kent
Vice President, Research

Parks Associates

08:45 AM PT

AVOD and FAST: The Future of TV

Moderator

Jennifer Kent
Vice President, Research

Parks Associates

Jason Schaeffer
SVP Growth

Crackle Plus

Tejas Shah
SVP, Commercial Strategy & Analytics

FilmRise

Ira Dworkin
Managing Director - Communications, Media, & Entertainment

FPT Software

Ronan LePoupon
VP OnTech & Smart Home Services

OnTech Smart Services

Quickplay - Future of Video sponsorDue to the rising availability and popularity of ad-supported FAST and AVOD services, streamers are combining these free services with subscription OTT services to meet their consumption demands. This session examines the value of these services, how their business strategies both disrupt and enhance the streaming ecosystem and best practices in leveraging their rapid growth in the market.

09:45 AM PT

Keynote

Moderator

Elizabeth Parks
President & CMO

Parks Associates

Scott Barton
Chief Product Officer

MyBundle.TV

10:15 AM PT

Networking Break

10:45 AM PT

Globalizing Streaming: Market Expansion

Moderator

Elizabeth Parks
President & CMO

Parks Associates

Lau Zuydervelt
Product Director for Cybersecurity and Antipiracy

Irdeto

Simon Brydon
Senior Director, Sports Rights Anti-Piracy

Synamedia

Jeremy Simon
Vice President, Head of Global Streaming Partnerships

Amdocs Media

Netflix, Amazon, and Hulu may have reached saturation in the United States. Global expansion is a logical extension of many services' strategies to sustain growth beyond existing mature markets – but successful execution and finding prosperity is a challenge for all services. This session addresses the potential benefits, barriers and difficulties, and best practices for services’ worldwide growth strategies.

11:15 AM PT

OTT and Advertising: Placement and Purchasing

Moderator

Jennifer Kent
Vice President, Research

Parks Associates

Rebecca Belding
Vice President

Silicon Valley Bank

Greg Riker
Chief Revenue Officer

ThinkAnalytics

Ravi Viswanathan
Strategic Partnerships Lead

YouTube/Google

Jeremiah McMillan
Executive Producer

Ambush 8

Data about consumer viewing allows for a continuously improved experience that can bring more relevant and personalized experiences for the viewer. Advertising partners can execute targeted marketing campaigns based on very specific interests and behaviors. New technologies also promise to bring the “shoppable ad” vision to reality on the TV through T-commerce experiences. This session addresses the new ways brands are advertising and partnering, as well as insight into transactions.

12:00 PM PT

Keynote

Moderator

Elizabeth Parks
President & CMO

Parks Associates

Tejaswini Mishra PhD
Research Scientist, Genetics

Stanford School of Medicine

12:30 PM PT

Lunch and Interactive Networking

01:30 PM PT

Online Pay TV: Providing the Historical Linear TV Experience in a New Way

Moderator

Eric Sorensen
Director, Streaming Video Tracker

Parks Associates

Blair Harrison
CEO & Founder

Frequency Networks

Scott Maddux
VP, Content Strategy & Business Development

Xperi

Mike Baron
Senior Vice President, Sales and Strategy, Americas

Friend MTS

Ross Rubin
Sr. Contributing Analyst

Parks Associates

Traditional cable providers are working to move their services online while continuing to provide linear TV services. Bundling, aggregation, and acquisitions offer the traditional TV broadcaster a path forward. Parks Associates examines how legacy television service providers compete in the internet streaming wars.

02:30 PM PT

Future Innovation: The Metaverse, NFTs, and Immersive Experiences

Waqaas Al-Siddiq
CEO

Biotricity

Joey Janisheck
Chief Technology Officer

Darkblock

René Santaella
Chief Digital & Streaming Officer

Estrella Media

Mike Dooley
Co-Founder and CEO

Labrador Systems

The evolution of streaming services is taking shape. The nature of online services allows for a more immersive television experience. This session examines whether or not new experiences will prove profitable.

03:30 PM PT

Closing Comments

Monday, December 12, 2022

05:30 PM PT

Opening Reception: Wine and Cheese

Dec 12th | 2022

Pre-Show Research Workshop: OTT Market & New Era of Video Consumption

Workshop In-Person
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Monday, December 12, 2022

01:00 PM PT

Welcome: State of the Video Market

Elizabeth Parks
President & CMO

Parks Associates

The decline of pay-TV and the steady emergence of streaming video continue to affect consumer entertainment consumption preferences into 2022. This research analyzes industry themes such as hybrid business models, streaming measurement challenges, service stacking and churn, and consumer usage trends.

01:15 PM PT

Retention and Churn: Maintaining Subscribers

Jennifer Kent
Vice President, Research

Parks Associates

Content is the most significant factor influencing consumers' viewing decisions when it comes to retention, engagement, and customer acquisition. This presentation includes key research around factors in consumer decisions, including price, perceived value, content flexibility, and platform support.

01:30 PM PT

Bundled Services: Increasing Value and NPS

Ted Maulucci
President

SmartONE

Searching for the perfect mix, consumers continue to experiment and mix OTT services, broadband services, and DTC services. This session addresses the increased value and higher ARPU for broadband and OTT providers in bundling consumer services.

01:45 PM PT

Industry Panel: AI and ML Innovations: Engaging Consumers

Moderator

Jason Paris
VP, Business Development

Parks Associates

Marty Roberts
SVP, Product Strategy and Marketing

Brightcove

Matt Smith
Senior Director, Utility Solutions

Silver Spring Networks

Peter Gibson
Executive Director, Content and Streaming Providers

Comcast Technology Solutions

Stephen Soltis
Sales Manager

Vector Security

Joshua Pettiette
VP - Product, Business Development, and Strategic Planning

GVTC

AI solutions can identify patterns and relationships in data and, when augmented with unsupervised ML capabilities, uncover “hidden” opportunities to optimize a service’s strategies. This session addresses new ways to segment audiences through AI and ML technologies. Speakes address how services can reach consumers with personalized content, and how new datasets are driving new measurements standards.

02:45 PM PT

Coffee Break

03:15 PM PT

Hybrid Business Models: Meeting Consumers Where They Are

Hybrid business models, especially AVOD, FAST, or free trials, enable quick customer acquisition and a "try before you buy" experience with the content offering. This session addresses how services are experimenting with hybrid business models to expand their available market, increase their demographic reach, sustain subscriber and viewer growth, maximize total revenue generation, and more.

03:30 PM PT

New Business Models: Next Gen of OTT Services

Moderator

Eric Sorensen
Director, Streaming Video Tracker

Parks Associates

Bob Langlois
Founder

Water Control Management

Rebecca Belding
Vice President

Silicon Valley Bank

Friend MTS - Future of Video sponsorExperimentation with hybrid business models and varied pricing tiers, providing customers with the ultimate option in how they watch video will continue as SVOD business models work to generate more revenue from TVOD and AVOD services. This session brings industry leaders together to talk about the changing models for delivering video services.

04:30 PM PT

New Approaches to Piracy, Password Sharing, and Future Threats

Moderator

Srijata Chattopadhyay
Director of Corporate Development and Strategy

Volta Charging

Ken Gerstein
VP, NAGRA Anti-Piracy & NexGuard

NAGRA

Lisa Spencer
VP, Marketing

Irdeto

Justin McKinney
CEO & Co-Founder

Ivani

Greg Baldauf
Director, Revenue Edge SmartLife Partnerships

Calix

By 2023, the value of pirate video services accessed by pay-TV and non-pay-TV consumers may exceed $67 billion worldwide, according to Parks Associates research. This session highlights industry shifts in addressing piracy, including the evolving nature of threats and best practices in content protection today.

05:00 PM PT

Industry Wrap-up

Join us for a fun discussion on key takeaways. Parks Associates team highlights key findings and answers audience Q&A.

05:25 PM PT

Opening Reception: Wine and Cheese

Sep 22nd | 2022

Digital Piracy and Distribution

Virtual
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With the growing popularity of OTT video services and the related shifts in distribution strategies towards streaming, the threat of digital piracy of premium content has never been higher. Consumer expectations that digital content should be free, and a perception of entertainment companies’ high profitability, are among the factors that drive piracy behavior. This session addresses how content providers are using technology to combat piracy, while still preserving quality of service, quality of experience, and the quality of the customer relationship.

Thursday, September 22, 2022

11:00 AM CT

Welcome and Analyst Insight

Jennifer Kent
Vice President, Research

Parks Associates

Acquiring and retaining subscribers are constant imperatives in today’s highly competitive and churn-prone OTT landscape. This is complicated further by the constantly evolving piracy threat in today’s digital-delivery-centric market. Parks Associates shares its latest research on subscriber retention and churn motivators, along with insights on piracy behavior and triggers.

11:15 AM CT

Tech to Protect

Moderator

Jennifer Kent
Vice President, Research

Parks Associates

AI is frequently discussed in the OTT sector for its ability to increase engagement, aid retention, and combat churn. It is also increasingly becoming a vital part of content security, giving it predictive and proactive capabilities. This session addresses how companies are investing in systems to find and predict instances of piracy as a way to differentiate their service. Speakers discuss new technology and services that are improving the ability to find, predict, and combat today’s rapidly evolving digital piracy threats.

12:00 PM CT

Fireside Chat / Executive Q&A

Moderator

Elizabeth Parks
President & CMO

Parks Associates

Marty Roberts
SVP, Product Strategy and Marketing

Brightcove

12:30 PM CT

Provider Concerns: Losing Millions or Gaining Eyeballs?

Moderator

Jennifer Kent
Vice President, Research

Parks Associates

Sourik Samaddar
Service Line Manager

Akamai Technologies

Tim Meekin
CEO

DealerAlly

While piracy is a source of revenue loss, the testing of content theft under controlled circumstances and monitoring can provide valuable market intelligence to understand and highlight where piracy is taking place. This session addresses provider concerns about piracy and new solutions in the market.

01:30 PM CT

Closing Comments

Jennifer Kent
Vice President, Research

Parks Associates

Jul 21st | 2022

Personalization and The New Video Viewer

Virtual
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Consumer expectations of personalized experiences and discovery are higher than ever, with video services and entertainment devices providing user-specific interfaces, search results, viewing recommendations, and advertising. As video services and aggregators grapple with greater personalization and discovery across content sources, the impact of these challenges has clear ramifications for services.

Thursday, July 21, 2022

11:00 AM

Welcome and Analyst Insight: Consumers and Video Engagement

Eric Sorensen
Director, Streaming Video Tracker

Parks Associates

A major change with live entertainment in the advent of the internet age is the desire for interaction and engagement from all involved parties. This presentation highlights consumer interaction with video services and the role of personalization and discovery in driving higher viewer engagement.

11:15 AM

New Video Experiences: Live, Social, Interactive

Moderator

Eric Sorensen
Director, Streaming Video Tracker

Parks Associates

DeShuna Spencer
Founder/CEO

kweliTV, Inc.

Michael Meyers
Executive Partner

Ethos Capital

Amy McDonough
Managing Director & General Manager

Fitbit Health Solutions at Google

Michelle Perkins
Co-founder & Chief Product Officer

Fade Technology

Jon Cohen
SVP, Business Development and Distribution

Frequency

Content creators, providers, and networks are not just looking for viewers but also dedicated fans who engage with their intellectual property on a variety of platforms. Speakers in this session address how brands now have the ability to connect and interact with customers instantly and what the opportunity is for content creators, providers, and sponsors to engage with the community and drive audience engagement.

12:00 PM

Fireside Chat / Executive Q&A

Moderator

Elizabeth Parks
President & CMO

Parks Associates

Robert Gelick
Chief Product Officer

Paramount

12:30 PM

Building Loyalty through Content

Moderator

Jennifer Kent
Vice President, Research

Parks Associates

Jim Long
CEO

Didja, Inc

Jamie Haenggi
Executive Vice President and Chief Operating Officer

ADT Solar

John Minasyan
Director of Product Management

Belkin

Paul Pastor
Chief Business Officer and Co-Founder

Quickplay

Nick Millette
Product Development Merchant, Smart Home and Home/Mobile Electronics

The Home Depot

It has become obvious that the decline in pay-TV subscriptions correlates to a change in the way that consumers are accessing content. Digital streaming is the new normal, and the competition for digital eyeballs will increase in ferocity before consolidation occurs. Speakers in this session address the shifting strategies for content companies, the challenges of capturing consumer attention, the content strategy nuances of retaining that attention, and the difficulties of navigating a fragmented market.

01:30 PM

Closing Comments

Jennifer Kent
Vice President, Research

Parks Associates

May 5th | 2022

OTT Churn: Marketing and Retention Strategies

Virtual
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Today’s choice-filled OTT environment is one where consumers face a variety of competing OTT services and an often-overwhelming amount of content. The ease and temptation of switching services in this environment make churn an inherent problem for OTT services, and services today are challenged to drive a consistently high level of subscriber acquisition and retention to combat the ever-present threat of churn. Methodologies and strategies to maximize subscribership, raise customer retention, and predict and actively combat churn are exceedingly important to services and content owners seeking to thrive in today’s market.

Thursday, May 5, 2022

11:00 AM CT

Welcome and Analyst Insight: Understanding Consumers Who Don’t Churn

Existing subscribers are an increasingly valuable commodity in today’s churn-prone OTT competitive landscape. OTT services are constantly looking to shorten their path to ROI and strengthen their revenue base, and controlling churn is crucial in this regard - subscriber retention is less costly in time, effort, and capital than acquiring new subscribers. Services as a result are proactively enacting initiatives to detect, prevent, and limit churn. Parks Associates shares its latest research on consumers who maintain their OTT service subscriptions and the factors that motivate them to stay with or churn away from a service.

11:15 AM CT

Role of the Smart TV in Driving Viewers

Kamran Lotfi
VP Product

Gracenote

Preeti Agarwal
Senior Cyber-Security Solutions Architect

Plume

Mark Young
SVP Global Strategy, Business & Corp Dev, Fandango/Vudu; GM, Rotten Tomatoes

Fandango / Vudu / Rotten Tomatoes

Rob Dillon
Head of Digital Product

Straight Arrow News

Smart TVs are the most widely adopted video device in US internet households and consumers’ preferred platform for video consumption. The smart TV has now surpassed all other connected TV devices as the device of choice through which consumers stream video and is now a staple of today’s connected US households. This session addresses the implications for content companies, OTT services, and broadband providers as consumers embrace connected devices and services and increasingly turn to their smart TV as their primary point of consumption. This session also delves into the possibilities of using today’s smart TVs to drive higher engagement and stronger retention.

12:00 PM CT

Fireside Chat / Executive Q&A

Moderator

Elizabeth Parks
President & CMO

Parks Associates

Ashwin Navin
CEO and Co-Founder

Samba TV

12:30 PM CT

Consumer Engagement: Maintaining and Growing Customers

Moderator

Eric Sorensen
Director, Streaming Video Tracker

Parks Associates

Peter Docherty
Founder & CTO

ThinkAnalytics

Patrick Serrato
Head of Global Ecosystem and Partnerships

Midea

Ryan Herd
CEO and Founder

Caregiver Smart Solutions

Advait Katarki
Business Development Manager - Connected Solutions & EV Charging Infrastructure

Eaton

Greg Riker
Chief Revenue Officer

ThinkAnalytics

Content is key to driving and maintaining subscriber engagement, and the lack of new original content in an OTT service’s pipeline has potential implications for an offering’s bottom line. All OTT video services, particularly those that stake their value proposition in new original content, must be vigilant in how they manage their content pipeline. Industry leaders address the role of original and exclusive content, best practices in utilizing it to maximize engagement and stickiness, and solutions to retain and grow customers.

01:30 PM CT

Closing Comments

Eric Sorensen
Director, Streaming Video Tracker

Parks Associates

Mar 31st | 2022

Video Distribution Strategies

Virtual
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The explosion of video content and services has given rise to new business models, platforms, and consumption patterns, all enabled by a growing number of connected devices capable of playing video. With ever-more content moving online, content owners, distributors, and aggregators must adapt to new models of digital distribution to a growing diversity of device platforms. From a distribution perspective, OTT services have reached the mainstream, and consumer expectations of how, when, and where they can consume OTT video have changed.

Thursday, March 31, 2022

11:00 AM CT

Welcome and Analyst Insight: Modern Video Distribution

 Consumers have largely shifted from watching streaming video on computers to also watching it on smart TVs, streaming media players, tablets. and smartphones. Parks Associates shares insights on how this shift has made internet video more accessible to consumers but has changed the conditions under which successful companies distribute and monetize video content.

11:15 AM CT

Shifting Content Agreements: Engaging the Consumer

Susan Agliata
Director, Business Development, OTT Ecosystem

Samsung Electronics