This session highlights the latest in the streaming services landscape. Including key trends, market dynamics, and consumer behaviors shaping the industry. Speakers highlight the competitive strategies of major players, the impact of new entrants, and the ongoing challenges in content creation, distribution, and monetization. This session features two visionary speakers sharing on the future of streaming and entertainment including insights from forward thinking executives on personalization, interactivity, and consumer engagement. This session aims to provide a snapshot of where streaming services stand today and insights into where they are headed.
02:00 PM CT
Moderator
Parks Associates
02:15 PM CT
Moderator
Parks Associates
JWP (JW Player)
02:45 PM CT
Moderator
Parks Associates
Snorble
03:15 PM CT
This session delves into the rapidly changing world of advertising in the OTT and Connected TV spaces. We'll explore how ad strategies are evolving to keep pace with new technologies and viewer preferences. Topics include the rise of programmatic advertising, the effectiveness of targeted ads, and innovative ad formats that are reshaping the viewer experience in ad-supported streaming platforms. Learn about the challenges and opportunities these changes present and how they're influencing the future of OTT and Connected TV advertising.
11:00 AM CT
Moderator
Parks Associates
11:15 AM CT
Moderator
Parks Associates
FAST Studios
11:45 AM CT
Moderator
Parks Associates
Plex
Fubo
Yieldmo Inc
TMB (Trusted Media Brands)
Wednesday, November 15 - Redefining the OTT Video Market; Thursday, November 16 - Technology Creating New Experiences
08:00 AM PT
08:30 AM PT
Parks Associates
08:45 AM PT
Moderator
Parks Associates
Tubi
Tastemade
FilmRise
SymphonyAI Media
Penthera
Plex
Discover the disruptive power of hybrid models - Advertising Video on Demand (AVOD) and Free Ad-supported Streaming TV (FAST). This session provides insight on innovative approaches that blend advertising revenue with subscriber models. Speakers highlight the latest advancements in ad monetization, content curation, and user engagement that are propelling these hybrid models to the forefront of the streaming industry.
09:30 AM PT
Moderator
Parks Associates
XUMO
10:00 AM PT
10:30 AM PT
Moderator
Parks Associates
Kosner Media
Brightcove
Endeavor Streaming
Los Angeles Rams
FloSports
Sports streaming is undergoing a revolution. This session highlights how companies are reimagining the sports video experience to captivate fans and drive revenue. Speakers highlight cutting-edge technologies, interactive features, sports betting features, and new strategies that transform how viewers consume sports content.
11:30 AM PT
Moderator
Parks Associates
Hallmark Media
12:00 PM PT
01:00 PM PT
Parks Associates
Broadband providers play a crucial role in the streaming video ecosystem. In this research presentation, gain valuable insights into the evolving relationship between OTT platforms and broadband providers. Explore new business models, partnership opportunities, and innovative bundled offerings that can drive subscriber growth and revenue for both parties. Discover how broadband providers can leverage OTT services to create compelling bundles that meet consumer demands.
01:15 PM PT
Moderator
Parks Associates
MyBundle.TV
Verizon
FITE.tv
Bango
Bundling together multiple services or offerings provides a boost to subscriber net promoter scores. As streaming providers seek to retain and grow their subscriber base, new partnerships are emerging to provide a stickier experience for the service and greater satisfaction. This session addresses bundled services with broadband providers, mobile providers, and retailers and other ways that providers are aggregating services or introducing new partnerships.
02:15 PM PT
Moderator
Parks Associates
FreeWheel
Cineverse
Endeavor Streaming
Discover how cutting-edge discovery and personalization technologies are transforming the streaming video landscape. Uncover strategies to deliver a superior viewing experience by leveraging advanced algorithms, AI-driven recommendations, and data-driven insights. Learn from industry experts who are revolutionizing content discovery and personalization to capture audience attention, enhance engagement, and drive customer satisfaction.
03:00 PM PT
03:30 PM PT
Moderator
Parks Associates
VIZIO
Xperi Inc.
TikTok
Driver Studios
Smart TVs have become the cornerstone of the connected living room. In this session, explore the evolving landscape of smart TV platforms and integration possibilities for streaming video providers. Learn about the latest features, tools, and development frameworks that enable seamless content delivery and enhanced user experiences. This session explores how to leverage smart TV partnerships and integrations to expand audience reach, drive engagement, and monetize streaming services.
04:15 PM PT
Moderator
Parks Associates
LG
04:45 PM PT
Moderator
Parks Associates
Frequency
Ateliere Creative Technologies
Qwilt
Sinclair Broadcast Group
Linear content continues to hold significant value in the streaming era, in FAST and vMVPD models. In this session, explore how premium linear content is finding new life in the streaming landscape. Discover strategies for acquiring and distributing high-quality linear programming, engaging viewers, and monetizing effectively. Learn from industry leaders who have successfully transformed traditional linear offerings into compelling streaming experiences while maintaining profitability and viewer satisfaction.
05:30 PM PT
Wrap up the day’s sessions with a networking reception designed to foster connections and collaboration. Enjoy refreshments, engage with fellow attendees, industry executives, speakers, and experts in a relaxed atmosphere. Share insights, discuss key takeaways from the day’s discussions, and explore potential partnerships and business opportunities.
08:00 AM PT
08:30 AM PT
Parks Associates
Parks Associates sets the stage with a view of the future of streaming. Gain valuable insights into the forecasts, trends, and emerging business models that will shape the streaming landscape in 2024 and beyond. Join industry leaders and C-level executives as they discuss innovative strategies to drive profitability and navigate through evolving market dynamics.
08:45 AM PT
Moderator
Parks Associates
Vevo
Future Today
Pearl TV
The CW Network
FPT Software
As the streaming video market continues to grow, market saturation and intense competition become significant challenges. In this session, gain insights into effective strategies for navigating these challenges and unlocking the next stage of growth. Speakers address new models and approaches to content differentiation, audience segmentation, and international expansion.
09:45 AM PT
Moderator
Parks Associates
10:15 AM PT
10:45 AM PT
Moderator
Parks Associates
YBVR
Adeia Inc.
Pixotope
Immersive experiences, encompassing AR, VR, and ultimately metaverse experiences, and Web 3.0 infrastructure development are reshaping the digital landscape. In this session, explore how these emerging technologies will impact the streaming video industry. Learn how interactive and engaging experiences captivate audiences and keep viewers coming back for more.
11:15 AM PT
Moderator
Parks Associates
Paramount
12:15 PM PT
01:15 PM PT
Moderator
Parks Associates
NAGRA
Irdeto
ABS-CBN International
Piracy poses a multi-billion dollar challenge to the streaming video industry. In this session, industry experts will discuss the economic and operational impact of piracy on content creators, rights holders, and streaming platforms. Speakers explore effective anti-piracy measures, innovative content protection technologies, and the role of industry partnerships in combating piracy.
02:00 PM PT
Moderator
Parks Associates
REVOLT Media & TV
pocket.watch
Play Anywhere
Qurate Retail Group
Expand your revenue streams beyond traditional subscription models. This session explores emerging opportunities in T-Commerce (TV-based Commerce), sports betting, gaming integration, and other monetization strategies in the streaming video space.
02:45 PM PT
Moderator
Parks Associates
Love Stories TV
Red Nation Television Network
Sling TV & DISH Network
AiBUY
Join this final Keynote Panel to hear from the leading women in technology share their expertise on the shifting landscape for streaming services. Topics include business models, market fragmentation, generational differences and expectations, and the impact on advertising.
03:30 PM PT
Raise a glass at the end of Future of Video to the remarkable women shaping the future of technology at our exclusive "Women in Tech: A Celebration of Excellence" champagne and strawberries reception.
11:45 AM PT
Moderator
Parks Associates
ESPN
Research Workshop hosted by Parks Associates
01:00 PM PT
Moderator
Parks Associates
Parks Associates shares its latest consumer research revealing trending patterns within the video and streaming market, including the latest trends and disruptive forces shaping the industry. Discover how industry players are adapting and leveraging new models to stay ahead and build profitability in this rapidly evolving landscape.
01:15 PM PT
Moderator
Parks Associates
In an era of fragmented content, it is crucial to understand how viewers navigate to find the content they desire. This research presentation uncovers the details of the viewer journey, examining the challenges and opportunities presented by content fragmentation. Insights include strategies for content discovery, curation, and personalization to captivate and retain viewers in this highly competitive market.
01:30 PM PT
Moderator
Parks Associates
Bango
According to Bango, 81% of content provider executives believe bundling is the future of subscription services. In a short presentation, Bango reveals new data and insights from content provider leaders that explore Super Bundling and the reasons why 20% of all SVOD (subscription video on demand) are already sold through mobile operators, rising to 50% in some regions by 2028.
01:45 PM PT
Moderator
Parks Associates
Spectrum Reach
AfroLandTV
Effectv, a Comcast company
VAB - Video Advertising Bureau
Fremantle
Advertising in the streaming era requires a fresh approach. This session includes insights into innovative advertising strategies tailored for the streaming environment. Gain insights into measurement techniques, ad targeting, and cross-platform campaigns that maximize reach and drive revenue.
02:45 PM PT
03:00 PM PT
Moderator
Parks Associates
SymphonyAI Media
The streaming landscape is deeply fragmented, with different platforms sharing varying degrees of data back to content owners. This fragmentation poses challenges in understanding audience engagement and preferences. As the streaming industry evolves, shifting business models complicate the revenue streams and sustainability of content creation and distribution. In this workshop session, Parks Associates shares some initial findings from a survey of streaming executives who have shared insights on the challenges of running a streaming business with limited and fragmented data and effective business strategies.
03:45 PM PT
Moderator
Parks Associates
Verizon
OUTtv
Samsung TV Plus
OverDrive
AMC Networks
As the global streaming video market continues to expand, content providers, platforms, and distributors are constantly seeking innovative ways to reach wider audiences and elevate the streaming experience. This session addresses the pivotal role partnerships play in driving this growth and shaping the future of the streaming industry. Discover how forging strategic partnerships can be a game-changer for streaming platforms and content providers, enabling them to access new markets, enhance content libraries, and diversify revenue streams.
04:45 PM PT
Moderator
Parks Associates
Sling TV
05:15 PM PT
Network with like-minded professionals at the Future of Video opening reception.
In today's market, video has emerged as a powerful force that is reshaping the way businesses generate revenue. The evolution of video has opened up exciting opportunities for businesses to connect with their audiences in innovative ways. From transactions to streaming, ads, TV, and interactive engagements, we will delve into the latest trends and strategies that are driving success in the realm of video content. This session addresses the latest trends, strategies, and technologies that are driving revenue generation in the ever-evolving video landscape.
11:00 AM CT
Moderator
Parks Associates
11:15 AM CT
Moderator
Parks Associates
Play Anywhere
11:45 AM CT
Moderator
Parks Associates
Telly
Fade Technology Solutions
QVC+/HSN+
AiBUY
The fusion of ads and TV has created a dynamic advertising ecosystem within the video space. From pre-roll to mid-roll and interactive ad formats, businesses now have a wide range of opportunities to reach their target audiences effectively. Interactive engagements have emerged as a powerful tool for customer engagement and revenue generation. From shoppable videos to interactive storytelling and gamification, businesses can now captivate audiences by involving them in immersive experiences and generate new revenue streams. This session features industry leaders sharing insights on t-commerce and next stage of growth for video services.
12:30 PM CT
The industry of advertising and live content is at a pivotal point, where measurements and investments are crucial for success. With a new focus on profitability, companies are seeking innovative strategies to maximize their returns on advertising and live content initiatives. The rise in ad-based services has opened new opportunities and challenges, requiring careful measurement and analysis to optimize investments. Additionally, the increasing demand for live content presents a dynamic landscape that requires effective measurement tools and investment decisions to capture audience attention and drive engagement. In this ever-evolving industry, understanding the nuances of measurements and investments is essential to stay competitive and achieve desired outcomes. These sessions focus on the evolution of video services and implications for advertising.
02:00 PM CT
Parks Associates
02:15 PM CT
Moderator
Parks Associates
Accedo
Wurl
IRIS.TV
Origin
Profitability has become a central concern for businesses in the advertising and live content space. As the industry becomes more competitive, companies are seeking innovative ways to drive revenue and maximize returns on their investments. We will examine strategies and best practices to navigate this changing landscape and ensure sustainable profitability. This session will explore key themes in the industry, including the new focus on profitability, the rise in ad-based services, and the growing demand for live content.
03:00 PM CT
Moderator
Parks Associates
LG Ad Solutions
03:30 PM CT
11:00 AM C T
11:15 AM C T
Moderator
Parks Associates
Team Whistle
Limelight Networks
Comcast Technology Solutions
Plex
12:00 PM CT
Moderator
Parks Associates
Adeia
12:30 PM CT
Moderator
Parks Associates
Sinclair Broadcast Group
Didja, Inc
Quickplay
PlayPilot
01:30 PM CT
08:00 AM PT
08:00 AM PT
08:30 AM PT
Parks Associates
Traditional pay-TV companies are moving to streaming; they are rebranding, making big acquisitions, and forming new partnerships. Parks Associates shares key metrics on the shifting video services market and its evolution away from the traditional pay-TV dynamics of old.
08:45 AM PT
Moderator
Parks Associates
MyBundle.TV
VeeOne Health
Gracenote
Quickplay
Currently, the saturated OTT streaming market is giving consumers overwhelming choices. This session addresses the highly fragmented video market and different avenues by which the industry can best address the service and content overload that are top of mind for consumers via aggregation, UX innovation, smarter personalization, consolidated subscription and billing, and more.
09:45 AM PT
Moderator
Parks Associates
LG Electronics / LG Technology Center of America
Various next-generation media formats are now available for adoption by service providers to deliver to their subscribers an enhanced viewing experience. These include higher pixel resolutions, wider color gamut, high dynamic range, high frame rate, etc. The Ultra HD Forum has been promoting the adoption of these technologies and also tracking the progress by service providers in providing these services to their subscriber. This keynote reviews some these technologies, the challenges, and the adoption trends.
10:15 AM PT
Sponsored by Friend MTS
10:45 AM PT
Moderator
Volta Charging
AARP
Eversource Energy
Kami Vision
