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Eric Sorensen

Director, Streaming Video Tracker

Eric Sorensen is an accomplished sports and news media executive with extensive knowledge in developing live streaming and Digital Media strategies. Diverse background includes; business management, product development, digital ad sales, videogame development, social content strategies, sponsorship development, and TV production. Eric spent over 15 years at ESPN helping pioneer the launch of WatchESPN, The Longhorn Network, and SEC digital network. Prior to joining Parks Associates Eric served as Director of Advertising and Digital and Social Content for the Houston Astros.

Eric graduated from Sam Houston State University with a Bachelor of Arts degree in Radio, TV and Film.

Free Resources

Netflix says Advertise with Us to Connect with the World's Most Engaged Audience
NBA Reportedly Wants a Streaming Partner for Broadcast Rights Package
The Impact of Sports Streaming on Pay-TV Retention and Consumer Demand
Parks Associates: 5% of US internet households have only a pay-TV service
AVOD and FAST take the lead: Navigating the new era of advertising – Industry Voices: Sorensen
Netflix and Prime Video have longest subscription duration, each exceeding four years on average, followed by Hulu, Starz, and Paramount+
Parks Associates hosts Tubi, SymphonyAI Media, Verizon, Sling TV, Paramount, Google, and more at sixth annual Future of Video, Nov 14-16 in Marina del Rey, CA
Prime Video Maintains Top Position in Parks Associates’ Top 10 List of US Subscription Video Services; YouTube Premium moves up to 10th position
Research Workshop at Future of Video Features Sling TV Keynote
Unpacking ESPN, PENN Entertainment’s $2B sports wagering bet – Industry Voices: Sorensen
The next frontier of e-commerce is our TVs, thanks to interactive ads
Netflix, Disney+, Hulu price hike: With cost of streaming services going up, how to save.
Netflix crackdown on password sharing pays off
NFL+ Streaming Service Leaves Some Fans Feeling Penalized
Parks: 25% of U.S. Internet Households Subscribe to More Than Nine SVOD Services, An All-Time High
25% of internet households say they would be very likely to try a co-viewing feature if offered by favorite video service
OTT service-stacking at an all-time high, with 50% of US internet households subscribing to four or more OTT video services
Amazon Prime Video Subscription Rate is 45% of U.S. Internet Households
Parks Associates announces top 10 US subscription OTT video services for 2021
The NFL Debuts New Streaming Service NFL Plus

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