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Eric Sorensen

Director, Streaming Video Tracker

Eric Sorensen is an accomplished sports and news media executive with extensive knowledge in developing live streaming and Digital Media strategies. Diverse background includes; business management, product development, digital ad sales, videogame development, social content strategies, sponsorship development, and TV production. Eric spent over 15 years at ESPN helping pioneer the launch of WatchESPN, The Longhorn Network, and SEC digital network. Prior to joining Parks Associates Eric served as Director of Advertising and Digital and Social Content for the Houston Astros.

Eric graduated from Sam Houston State University with a Bachelor of Arts degree in Radio, TV and Film.

Free Resources

The next frontier of e-commerce is our TVs, thanks to interactive ads
Netflix, Disney+, Hulu price hike: With cost of streaming services going up, how to save.
Netflix crackdown on password sharing pays off
Amazon Prime Video Subscription Rate is 45% of U.S. Internet Households
OTT service-stacking at an all-time high, with 50% of US internet households subscribing to four or more OTT video services
25% of internet households say they would be very likely to try a co-viewing feature if offered by favorite video service
Parks: 25% of U.S. Internet Households Subscribe to More Than Nine SVOD Services, An All-Time High
NFL+ Streaming Service Leaves Some Fans Feeling Penalized
Netflix Considers Strategies to Counteract Subscriber Loss
Crackle TV Set to Launch Loyalty Program This Year
Sink or Stream: Should Netflix Offer Live Streaming?
TikTok Now Available on VIZIO Smart TVs
The NFL Debuts New Streaming Service NFL Plus

Research

State of the Market: Streaming Video Services
Streaming Video Tracker - North American Update: August 2023
Streaming Video Tracker - North American Update: July 2023
OTT Video Market Tracker - North American Update: June 2023
OTT Video Market Tracker - North American Update - Q4 2022 Tracker Spreadsheet
OTT Video Market Tracker - North American Update - Q1 2023 Tracker Spreadsheet
OTT Video Market Tracker - North American Update: January 2023
OTT Video Market Tracker - North American Update: February 2023
OTT Video Market Tracker - North American Update: March 2023
OTT Video Market Tracker - North American Update: April 2023
OTT Video Market Tracker - North American Update: May 2023
North American Update - March 2023
North America Update - Q1 2023 Tracker Spreadsheet
2022 Top Tech Trends
OTT Streaming Trends to Watch in 2022
OTT Video Market Tracker - North America Update - November 2022
OTT & Sports: Services and Strategies for Growth
OTT Video Market Tracker - North America Update - December 2022
OTT Video Market Tracker - North American Update - October 2022
OTT Video Market Tracker - North American Update - Q3 2022 Tracker Spreadsheet
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