New research shows 46% US internet households rate a streaming video service as highly valuable

Parks Associates’ entertainment research finds streaming video services are among the top value-added services for US internet households when considering service bundles and providers. Forty-six percent of US internet households rate a streaming video service as highly valuable to their household, slightly behind the 47% who value a service that monitors and improves Wi-Fi in the home.

The research firm, which released its Top 10 list of subscription streaming services this week, will host hundreds of industry leaders at the sixth annual Future of Video: OTT, Pay TV, and Digital Media on November 14-16 at the Marina del Rey Marriott in Marina del Rey, California. The event is sponsored by Adeia, AiBUY, Bango, FPT Software, JW Player, Penthera, and SymphonyAI Media.

“We are excited to talk about all that’s happened in 2023 and what’s to come in 2024 for the business of streaming,” said Eric Sorensen, Director, Streaming Video Tracker, Parks Associates. “Streaming services can add significant value to a bundle, and we are seeing shifts in our top ten list due to unique offerings, such as Wal-Mart and Paramount+ or the Disney/Hulu/ESPN service package.”

Featured sessions on November 15 focus the business of streaming and new strategies emerging around advertising, AI, and consumer retention through improved viewer experiences:

• AVOD and FAST: Making Sense of New Hybrid Models
• Bundles & Aggregation: Revenues and Reach
• Discovery and Personalization: Creating a Better Viewing Experience

Speakers represent leading players in the streaming and entertainment ecosystem:

• Scott Barton, Chief Product Officer, MyBundle.TV
• Evan Bregman, GM, Streaming, Tastemade
• Jake Cohen, Head of Business Development and Strategy – Content, Verizon
• Daniel Gagliardi, VP, Digital Distribution and Business Development, FilmRise
• Chris Glover, VP, Marketing, FreeWheel
• Samuel Harowitz, VP, Content Acquisition and Partnerships, Tubi
• Kim Hurwitz, CMO, FITE.tv
• Brian Kline, President and COO, Penthera
• Mark Moeder, CEO, SymphonyAI Media
• David Mühle, CEO, PlayPilot
• Luisa Helena Barone Muneratti, SVP Sales - Americas & Iberia, Bango
• Scott Olechowski, Chief Product Officer and Co-Founder, Plex
• Liz Powers-Charest, VP, Marketing Strategy & Operations, Disney Entertainment Television, The Walt Disney Company
• Marc Rashba, EVP, Partnerships, Cineverse
• Megan Wagoner, VP,  Media & Entertainment Partnerships, Endeavor Streaming

Keynotes

• Matthew Durgin, VP Content and Services, LG
• Vibol Hou, EVP & CTO, Streaming, Paramount
• Amanda Jordyn (Gillie), Head of Device & TV Marketing, Sling TV & DISH Network
• Albert Lai, Global Director, DTC/OTT Streaming for Media & Entertainment, Google
• John Lasker, SVP, ESPN+, ESPN
• Lauri McGarrigan, SVP, Streaming Distribution, Business Development and Operations, Hallmark Media
• Liz Riemersma, VP Strategy, Business Development & International, Sling TV
• Joanelle Romero, Founder, President, CEO, Red Nation Television Network
• Rachel Silver, CEO, Love Stories TV
• Dalaney Thompson, VP, Strategic Partnerships, AiBUY
• Stefan Van Engen, VP, Content Programming and Partnerships, XUMO

Future of Video features Parks Associates’ analysts moderating all sessions, including insights, data, and analysis from the firm’s Streaming Video Tracker.

About Future of Video: OTT, Pay TV, and Digital Media

Future of Video brings together senior leaders to share insights on new trends in the video and connected entertainment industries, with insights on consumer adoption, churn, and spending. The event provides insight into successful OTT strategy deployments, challenges for pay-TV providers, the role of connected CE in the growth of video viewing, new content formats, and the overall impact to the video market. www.futureofvideo.us