Providing market intelligence for more than 35 years

In The News

The next frontier of e-commerce is our TVs, thanks to interactive ads

The space is still fairly new, with around 10 million connected TV (CTV) households in the U.S., or 11 percent of device owners, saying they have used their TVs to buy physical goods, according to data from market research and consulting company Parks Associates.

While the industry is relatively small right now, Parks Associates Director of Streaming Video Tracking Eric Sorenson says it has a ton of upside. For those gains to be fully achieved, the path to growth has to be done the right way.

From the article, "The next frontier of e-commerce is our TVs, thanks to interactive ads" by Chris Brooklier

Previously In The News

Netflix, Disney+, Hulu price hike: With cost of streaming services going up, how to save.

The streaming industry calls all this hopping around “churn” and 36% of streaming customers do it, according to a Parks Associates study.  “If you're diligent and mindful of your spending, you can...

Netflix crackdown on password sharing pays off

As investors become pickier, media companies are pivoting to a new view, said Eric Sorensen at Parks Associates. “Password sharing is actually a form of pirated content,” Sorensen said. From the ar...

Amazon Prime Video Subscription Rate is 45% of U.S. Internet Households

Amazon Prime Video subscriptions rate is 45%, according to Parks Associates' OTT Video Market Tracker, which highlights current market trends and activities. New consumer research from Parks Associ...

Parks: 25% of U.S. Internet Households Subscribe to More Than Nine SVOD Services, An All-Time High

New data from Parks Research’s OTT Video Market Tracker shows that service-stacking is at an all-time high. The Dallas-based firm’s quarterly survey of 10,000 internet households found that nearly 25%...