Providing market intelligence for more than 35 years

Elizabeth Parks

President and Chief Marketing Officer

As the President and Chief Marketing Officer at Parks Associates, Elizabeth Parks plays a pivotal role at Parks Associates.  With over two decades of dedication to the company, she has been instrumental in shaping its growth and success, along with the continued focus of delivering timely and quality industry and consumer insights on the connected home and SMB industries.

Elizabeth's leadership extends across a diverse range of responsibilities. She is a driving force behind the company's research focus and coverage areas, ensuring that Parks Associates remains at the forefront of industry trends and insights for the broadband, consumer electronics, and home service markets. Her expertise is showcased in the strategic communication plan she orchestrates, encompassing advertising, public relations, and marketing efforts.

A cornerstone of her role is as the key organizer of Parks Associates' prestigious events, including Parks Associates signature event, CONNECTIONS™, Smart Energy Summit, Future of Video, Connected Health Summit, and Smart Spaces. 

Elizabeth's commitment to Parks Associates' overarching mission is unwavering. She is dedicated to providing clients with the most reliable and comprehensive consumer and industry research and analysis. Parks Associates syndicated and custom research work helps empower businesses to make informed decisions in an ever-evolving landscape.

Elizabeth's journey with Parks Associates began after graduating with a BA in psychology from the University of Texas at Austin. She lives in Plano Texas with her husband and three children.

 

Free Resources

Parks Associates: 37% of smart home shoppers report Matter certification is important in purchase consideration
One in 10 US internet households own a DIY security system
Google, LG, Los Angeles Rams, Paramount, TikTok, Tubi, XUMO, and more to Speak at Parks Associates’ Sixth Annual Future of Video in LA, November 14-16
Webinar Examines AI-Driven Innovations Transforming Security Industry
State of the Market: Exploring the Evolving Landscape of Security & Smart Home Market
51% of recent smart home device buyers bought three or more devices in the past year
Security monitoring cancellation intentions are down, but younger households are more at risk of churn
One third of security dealers considering selling their business, but 42% have no succession plan
Preference for DIY install is dropping, as installation difficulties drive returns
Telly: Entering the Market with an “Ads-Pay-for-Hardware” Approach
AI, including face recognition, can be a key differentiator for smart home providers by their enhancing safety, convenience, and personalized value propositions
Net promoter scores (NPS) for Home Service Providers Drop at Year-End 2022
More than 60% of households planning to buy a smart watch or fitness tracker are willing to pay more for health related wearable features
Parks Associates to co-locate Connected Health Summit and CONNECTIONS™: The Premier Connected Home Conference, May 23-25 at the Frisco Omni Hotel
Preference for DIY install is dropping, as installation difficulties drive returns
Security monitoring cancellation intentions are down, but younger households are more at risk of churn
Smart Energy Summit Insights from the Industry
OTT Video Market Tracker: Insights into the Evolving US Streaming Landscape
12% of US internet households with more than 2,000 sq. ft. plan to buy solar panels in the next year
One third of security dealers considering selling their business, but 42% have no succession plan

Research

Smart Home Dashboard 4Q 2023
Residential Security Dashboard 4Q 2023
State of the Market: Streaming Video Services
AI Moving Security Forward: Solving False Alarms
Solving False Alarms: Bringing New Context for Monitoring
Protecting the Connected Consumer: Role of Data Security
Leveraging Tech to Improve Safety and Security in Schools
Delivering on the Cloud Gaming Promise: Strategies for Success
Eliminating EV Barriers: Future Proofing the Experience
Building Brand Loyalty across the Smart Home
Managed Wi-Fi: Disruptive Potential for Support and Services
OTT Customer Acquisition: Opportunities and Challenges