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Digital Health Consumers: A Lifestyle and Technology Segmentation
About the Research
Previous Research
Virtual Care: Technologies and Business Models (Q1/14)
Prescribing Apps: Engaging Health Consumers (Q4/13)
Digitally Fit: Healthy Living and Connected Devices (Q1/13)
Managing Care through ACOs: Consumer Interests & Requirements (Q1/13)
Key Findings
Recommendations
Overview of Health Habits & Conditions
Health Activities (Q4/13)
Health Habits (Q4/13)
Health Appeal of Smart Home Equipment (Q4/13)
Health Habits by Age (Q4/13)
Health Conscious Consumers by Household Income (Q4/13)
Health Conscious Consumers by Age (Q4/13)
Health Concerns (Q4/13)
Health Concerns by Gender (Q4/13)
Chronic Health Problems (Q4/13)
Chronic Health Problems by Age (Q4/13)
% with Chronic Health Problem by Age (Q4/13)
Digital Health Activities (Q4/13)
Avg. # of Digital Health Activities (Q4/13)
Health Groups
Health Groups (Q4/13)
Avg. # of Health Activities by Health Group (Q4/13)
Chronic Health Problems by Health Group (Q4/13)
Total Number of Chronic Health Conditions by Health Group (Q4/13)
Health Vices by Health Group (Q4/13)
Health Concerns by Health Groups (Q4/13)
Health Insurance by Health Group (Q4/13)
Health Groups & Technology
Digital Health Activities by Health Groups (Q4/13)
Avg. # of Digital Health Activities by Health Groups (Q4/13)
CE Adoption by Health Groups (Q4/13)
Breakdown of Health Groups by Smartphone OS (Q4/13)
Pay-TV Service by Health Groups (Q4/13)
Telephone Services by Health Group (Q4/13)
Internet Access by Health Groups (Q4/13)
Enthusiasm for Technology by Health Group (Q4/13)
Profile of Health Groups
Health Groups by Age of Respondents (Q4/13)
Breakdown of Health Groups by Age (Q4/13)
Breakdown of Health Groups by Household Income (Q4/13)
Breakdown of Health Groups by Gender (Q4/13)
Breakdown of Health Groups by Having Minors at Home (Q4/13)
Breakdown of Health Groups by Marital Status (Q4/13)
Health Groups by Region (Q4/13)
Additional Research from Parks Associates
