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Video Services: OTT, Pay TV

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Q2 2021

Consumer Insights Dashboard

Video Services Dashboard 1Q 2021

The Video Services Dashboard visualizes the most important metrics informing the strategic decision making of companies providing video services to the home.


Video Services Overview
Penetration of Traditional vs. OTT Video Services
Pay-TV & OTT Service Subscription Trend
Pay-TV & OTT Service Subscription Mix

Pay-TV Services
Pay-TV Adoption by Service Type
Traditional Pay-TV Service Provider Market Share
Overall vMVPD Service Adoption
Traditional Pay-TV Service Provider NPS
vMVPD Service NPS
Recent Changes to Pay-TV Service
Likelihood to Make Changes to Pay-TV Service
Traditional Pay-TV Subscription and Cord Cord-Cutters vs. Cord Cord-Nevers
Last Time Subscribed to Traditional Pay-TV
Previous Pay-TV Provider for Cord Cord-Cutters

OTT Services
OTT Service Use by Business Model
Number of OTT Service Subscriptions
OTT Service Subscription: Big 3 OTT vs. Non Big 3 OTT
Major Subscription OTT Service Adoption
vMVPD Service Adoption
Method of Subscribing to OTT Service
OTT Subscriber Churn
Use of Ad-Based OTT Services
Use of Transactional OTT Services
Preferred Method of Watching New Movies



The Parks Points Newsletter Features All Aspects Of Our Research, Including Smart Home, Iot Devices, Entertainment And Digital Media, Security, Energy, Health, And Consumer Data.