Highlights from Parks Associates 8th Annual Future of Video: Business of Streaming Conference. 3
Gen AI Is Rapidly Transforming the Media and Entertainment Landscape. 3
Sports Continues to Anchor Live TV and Subscriber Retention Strategies. 5
Connected TV Is Transforming Advertising to Active Engagement. 7
November Entertainment News. 10
Amazon Introduces New Ad Formats and AI Tools Across Prime Video. 10
Tubi Expands to Titan OS Smart TVs Across the UK. 11
Charter Reports Subscriber Loss and Expanded 4K App Support During Q3 Update. 13
Major League Baseball Strikes Rights Deals with ESPN, NBC, and Netflix. 15
Parks Associates Releases Top 10 List of US SVOD Services. 16
Summary of Service Changes: Platforms, Business Models, and News. 20
Citations. 24
Appeal of AI Applications for Media & Entertainment. 3
Top Tested AI-Powered Entertainment Use Cases. 4
Subscription to Streaming Services or Purchase of Sports Pass Exclusively. 5
Post-Season Actions Regarding Sports Streaming Subscriptions. 6
Interactivity Engagement While Watching Live Sports by Age. 7
Frequency of Purchasing Goods Online by Platform.. 8
Next-Generation CTV Use Cases: Appeal by Category. 9
% of Subscriber Base on Ads Tier for Major SVOD Services. 10
Use of OTT Video Services in Past 30 Days. 12
Services Bundled with Home Internet, Trending. 14
Type of Sports Watched in Season. 15
Top 10 US SVOD Services. 17
Net Promoter Score of Leading OTT Services. 18
Annualized Churn Rates of Top SVOD Services. 18
