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About the Research
Previous Research
Consumer Segmentation: OTT Video Buyers (Q4/14)
Converging Clouds: The Next Step for the Personal Cloud (Q4/14)
The Death of Linear TV (Q3/14)
360 View: Digital Media & Connected Consumers (Q3/14)
Streaming CE and Content Purchasing Habits (Q1/14)
Trends in Content Licensing (Q1/14)
Key Findings
Industry Insight
Recommendations
Segmentation Overview:
Parks Associates Video Viewing Segments
Video Viewing Segments (2010 - 2014)
Segment Descriptions
Top Leisure Activity by Video Viewing Segment (Q3/14)
Video Sources:
Video Consumption by Sources (2010 - 2014)
Video Consumption by Source: Avid Viewers vs. Traditionalists (2010 - 2014)
Video Consumption by Source: Travelers vs. Rooted Viewers (2010 - 2014)
Video Consumption by Source: Multiscreeners, Purists, & Light Users (2010 - 2014)
Viewing Platforms:
Use of Device for Video (2010 - 2014)
Video Consumption by Platform (2010 - 2014)
Internet Video Consumption by Platform (2010 - 2014)
Video Viewing Segments: Video Consumption by Platform (Q3/14)
Monthly Use of Websites and Apps to Watch TV Programs or Movies by Video Viewing Segments (Q3/14)
Average Number of Websites Used to Watch Full Length TV Programs/Movies (Q3/14)
Average Number of Websites Used to Watch Full Length TV Programs/Movies by Video Viewing Segment (Q3/14)
Video Expenditure:
Average Monthly Expenditure on Packaged Media and Internet Video (2012-2014)
Average Monthly Expenditure on Packaged Media and Internet Video by Video Viewing Segments (2012-2014)
Average Monthly Expenditure on Internet Video by Category (2012-2014)
Monthly Spending on Video Downloads and Subscription OTT Services by Video Viewing Segments (Q3/14)
Breakdown of Video Consumption vs. Expenditure (Q3/14)
Breakdown of Video Consumption vs. Expenditure by Video Viewing Segment (Q3/14)
Out-of-Household Use of OTT Services:
Holder of OTT Subscription (Q3/14)
Percentage Using OTT Subscription Held by Someone Outside their Home by Age (Q3/14)
Holder of OTT Subscription by OTT Service (Q3/14)
Percentage Using OTT Subscription Held by Someone Outside their Home by OTT Service (Q3/14)
Percentage Using OTT Subscription Held by Someone Outside their Home by Video Viewing Segment (Q3/14)
Additional Research from Parks Associates
