Providing market intelligence for more than 35 years

Video Services: OTT, Pay TV

We’re here to lead the way in helping our clients navigate change for lasting success

Q4 2020

Industry Report

Growth and Challenges for vMVPDs

Virtual MVPDs, services that provide online subscriptions to bundles of live, linear channels, have become a force in the US pay-TV marketplace. Each is taking a differing approach to the market and experiencing unique results. This industry report examines the growth of this sector of the pay-TV market, the strategies and outlook for market players, and the challenges that lie ahead for vMVPDs and the pay-TV market as a whole.


Download Table of Contents (PDF)

Bottom Line
vMVPDs – Market Background and Significance

     Market Drivers, Barriers, and Key Trends

Major vMVPD Competitors
     Positioning, Platform Support, and Feature Comparisons
     Profiles of the Top 6 vMVPDs
     Sling TV
     Hulu + Live TV
     YouTube TV (Google)
     AT&T TV Now

Future Prospects for the Market
     What are the potential outcomes?
     Lessons from the Market: PlayStation VUE
     Market Forecast

Implications and Recommendations
     Traditional Pay TV & Broadband Service Providers
     vMVPD Players
     Content Owners
     Device OEMs


Reasons for Switching from Traditional to Online Pay-TV Service
vMVPD Subscriber Comparison by Operator: 2017-2020
Comparison of vMVPD Services by Tier
vMVPD Subscriber Growth 2017-2020
Positioning of vMVPD Competitors
vMVPD Platform Support Comparison Matrix
vMVPD Competitor Feature Comparison
Sling TV Subscriber Growth
Hulu + Live TV Quarterly Subscriber Growth
YouTube TV Quarterly Subscriber Growth
AT&T TV Now Subscriber Performance
FuboTV Subscriber Performance
Philo Subscriber Performance
Total US Pay-TV Subscribers 2015-2024
US vMVPD Subscribers 2015-2024
Share of US Pay-TV Market by Provider Type: 2015-2024
NPS by Pay TV Service Type

© December 2020 Parks Associates
All rights reserved.  No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America. 

Parks Associates has made every reasonable effort to ensure that all information in this report is correct.  We assume no responsibility for any inadvertent errors.


The Parks Points Newsletter Features All Aspects Of Our Research, Including Smart Home, Iot Devices, Entertainment And Digital Media, Security, Energy, Health, And Consumer Data.