Providing market intelligence for more than 35 years

Small-and-medium Business Research

Q4 2020


New SMB Landscape: Devices, Communication, Security, Support


Awareness and Adoption of IT Products and Services

  • Devices used
  • Services used
  • IT services used
  • Type of service provider per tested IT service type
  • Software application used
  • Amount paid for services
  • Satisfaction with services

Impact of COVID-19, Outlook on New Business Needs/Processes

  • Attitudinals
  • Impact of COVID-19 on revenues, last 6 months
  • Expectation of return to “normal” revenues
  • Impact on workload and work location (on-site, off-site, hybrid, etc.)
  • Work location outlook
  • Primary technology challenges stemming from remote work
  • Impact of COVID-19 on IT spending in past 6 months
  • Expected changes to IT Budget over next 6 months
  • Impact of COVID-19 on device needs, service needs for operations, and software/service needs for productivity and for serving/reaching customers

IT and Data Security Pain Points

  • Problems experienced with devices used in past 6 months
  • Problem resolution strategy
  • Data security-related incidents in previous two years
  • Level of concern about data security threats
  • Steps taken to address security threats

Product and Service Interest, Willingness to Pay

  • IT/Support services
  • Communication software
  • Business model preferences (bundled or a la carte)
  • Preferred type of provider (broadband service provider, local contractor, etc.)
  • Factors compelling business to select service from an ISP/telco/MSO vs. independent contractor/systems integrator
  • Barriers to purchasing IT products and services
  • Barriers to purchasing smart products and services

The Parks Points Newsletter Features All Aspects Of Our Research, Including Smart Home, Iot Devices, Entertainment And Digital Media, Security, Energy, Health, And Consumer Data.