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Data Points
The Bottom Line
1.0 Report Summary
1.1 Purpose of the Report
1.2 Scope of the Report
1.3 Data Sources
2.0 Cross-Platform App Trends
2.1 Cross-Platform Apps Drivers
2.1.1 Proliferation of Connected Devices
2.1.2 Operating System Fragmentation
2.1.3 Bring Your Own Device (BYOD)
2.2 Design and Development of Cross-Platform Apps
2.2.1 Design Considerations
2.2.2 Development Strategies and Approaches
2.3 Cross-Platform Apps Platforms and Technologies
2.3.1 HTML 5
2.3.2 Cross-Platform Development Platforms
2.4 Cross-Platform Apps Use Cases
2.4.1 TV/Game Console Companion Apps
2.4.2 Digital Publishing Apps
2.4.3 Media and Entertainment Apps
2.4.4 Retail and Commerce Apps
3.0 Cross-Platform App Distribution and Monetization
3.1 App Distribution Channels
3.2 App Metrics
3.2.1 App Usage Metrics
3.2.2 App Engagement Metrics
3.3 App Monetization Strategies
3.3.1 Fee-based apps
3.3.2 In-app Purchases (IAP)
3.3.3 In-app Advertising
4.0 Cross-Platform App Downloads and Revenue Forecasts, United States 2014-2018
4.1 Forecast Methodology
4.2 Forecast Assumptions
4.3 Smartphone and Tablet App Downloads
4.4 In-app Purchases (IAPs)
4.5 Smartphone and Tablet App Revenues
5.0 Market Implications and Recommendations
6.0 Appendix
6.1 Glossary
6.2 Company Index
