Providing market intelligence for more than 35 years


Q4 2015

Quantified Consumer

360 View: Mobility and the App Economy

Key Topics:

  • Purchase cycle and drivers of new and existing mobile devices, including market shares for brands and operating systems and the impact of these on consumer behavior and attitudes
  • Adoption and use of mobile apps, including money spent, frequency of usage, discovery methods, and app preferences and consumer expectations
  • Interest in and likelihood to use connected car apps and solutions from car OEMs, mobile operators, and accessory makers
  • Interest in and use of mobile payment and wallet solutions and impact of mobile app and wallet use on in-store shopping experiences and money spent
  • Impact of new mobile service programs on mobile consumer loyalty, subscriber expectations, and trends in mobile data consumption and Wi-Fi usage
  • Presence and use of different wireless technologies on mobile devices, including Bluetooth, NFC, and Wi-Fi consumer expectations for audio/video experience on smartphones/tablets

Published by Parks Associates
© January 2016 Parks Associates | Dallas, Texas 75248

All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America.

Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no responsibility for any inadvertent errors.


The Parks Points Newsletter Features All Aspects Of Our Research, Including Smart Home, Iot Devices, Entertainment And Digital Media, Security, Energy, Health, And Consumer Data.