About the Research

Previous Research

Privacy and Big Data: Safeguarding Consumers (Q3/15)

Competition in Residential Security  (Q2/15)

Privacy Concerns about the Smart Home (Q1/15)

Monetizing Connected Products and Systems (Q4/14)

Key Findings

Industry Insight

Recommendations

Segmenting Smart Product Owners:

Segmentation Overview

Parks Associates Smart Home Segments

Smart Home Segments (Q2/14)

Attitudinal Factor Analysis

Attitudinal Motivations by Segment (Q2/14)

Smart Home Device Awareness:

Familiarity with Smart Home Products or Smart Home Services (2014 - 2015)

Familiarity with Smart Home Products by Smart Home Segment (2014 - 2015)

Familiarity with Smart Home Services by Smart Home Segment (2014 - 2015)

Familiarity with Smart Home Aspects (Q2/15)

Familiarity with Smart Home Aspects by Segment (Q2/15)

Information Source by Smart Home Device Familiarity (Q2/15)

Smart Home Device Adoption Trends:

Smart Home Device Adoption Rate (2014-2015)

Smart Home Device Adoption Rate (Q2/15)

Smart Home Device Adoption by Security System Ownership (Q2/15)

Average # of Smart Home Device Categories Owned Among Owning HHs by Security System Ownership (Q2/15)

Smart Home Device Ownership by Age (2014-2015)

Average # of Smart Home Device Categories Owned Among Owning HHs by Age (Q2/15)

Smart Home Device Ownership by Home Size (2014-2015)

Average # of Smart Home Device Categories Owned Among Owning HHs by Home Size (Q2/15)

Smart Home Device Ownership by Household Income (2014-2015)

Smart Home Device Ownership by Children at Home (2014-2015)

Smart Home Device Ownership by Length of Time in Current Residence (2014-2015)

Average # of Smart Home Device Categories Owned by Gender (Q2/15)

Smart Home Device Ownership by Segment (2014-2015)

Leading Brands in the Smart Home Products Market:

Safety & Security Devices: Top Five Brands Purchased in Year (2014 - 2015)

Energy Management Devices: Top Five Brands Purchased in Year (2014 - 2015)

Misc. Smart Home Products: Top Five Brands Purchased in Year (2014 - 2015)

Purchase Intentions:

Overall Smart Home Device Purchase Intention (2014-2015)

Smart Home Device Purchase Intentions: Safety & Security Devices (2014-2015)

Smart Home Device Purchase Intentions: Energy and Resource Management Devices (2014-2015)

Smart Home Device Purchase Intention by Security System Ownership (Q2/15)

Overall Smart Home Device Purchase Intention by Smart Home Segment (2014-2015)

Channel Preferences:

Consumer Trust in Smart Home Product Purchase Channels (Q2/15)

Intended Purchase Channel to Buy Specified Smart Home Products (Q2/15)

Consumer Trust in Smart Home Product Purchase Channels (Q2/15)

Door Locks: Intended Purchase Channel (Q2/15)

Lightbulbs: Intended Purchase Channel (Q2/15)

Home or Kitchen Appliances: Intended Purchase Channel (Q2/15)

Smart Thermostats: Intended Purchase Channel (Q2/15)

Networked Security Cameras: Intended Purchase Channel (Q2/15)

Additional Research from Parks Associates