About the Research

Previous Research

Key Findings

Recommendations

Market Overview

Home Security System Adoption (2010 – 2013)

Adoption of Professionally-Monitored Security System (2010 – 2012)

Professional-Monitoring Security Service Provider (2011 – 2013)

Average Monthly Professionally-Monitored Service Cost (2011 – 2013)

Intention to Acquire a Home Security System by Home Ownership (2011 – 2013)

Reasons for Acquiring a Home Security System (Q1/13)

Telecom Service Providers

Cable Service Providers

Demand for Smart Home Packages

Appeal of Smart Home Equipment (Q4/13)

All respondents were presented three hypothetical smart home packages.

Appeal of Smart Home Packages (Q4/13)

Total Number of Appealing Smart Home Packages (Q4/13)

Appealing  Smart Home Packages by # of Appealing Packages (Q4/13)

Preferred Smart Home Package (Q4/13)

Preferred Smart Home Package by Age (Q4/13)

Respondents were presented price points for each of the three packages.

Preferred Smart Home Package with Pricing Shown (Q4/13)

Preferred Smart Home Package with Pricing Shown by Age (Q4/13)

Likelihood of Purchasing Smart Home Package (Q4/13)

Likely Buyers of Smart Home Packages (Q4/13)

Profile of Likely Smart Home Package Buyers

Likely Buyers: Preferred Smart Home Package (Q4/13)

% Likely to Buy Smart Home Packages by Age (Q4/13)

% Likely to Buy Smart Home Packages by Income (Q4/13)

Likely Buyers of Smart Home Packages and Income (Q4/13)

Demographic Profile of Those Likely to Purchase Smart Home Packages (Q4/13)

Housing Profile of Those Likely to Purchase Smart Home Packages (Q4/13)

Likely Buyers of Smart Home Packages and Homeownership (Q4/13)

Preferred Smart Home Package with Pricing Shown by Security System Ownership (Q4/13)

Preferred Smart Home Package with Pricing Shown & Home Security System Ownership (Q4/13)

Likely Buyers of Smart Home Packages and Security System Ownership (Q4/13)

Interest in Purchasing Smart Home System by Internet Provider (Q4/13)

Professional Smart Home Services

Respondents were presented with one of three professional smart home services.

Willingness to Subscribe to Professional Smart Home Service (Q4/13)

Willingness to Buy Smart Home Package & Subscribe to Service (Q4/13)

Preferred Smart Home Package and Willingness to Subscribe to Smart Home Service (Q4/13)

Respondents were presented with a subsidized model for their preferred smart home package.

Impact of Subsidization on Smart Home Demand (Q4/13)

Likely Smart Home Buyers: Impact of Subsidization on Demand (Q4/13)

Likely Smart Home Service Subscribers: Impact of Subsidization on Demand (Q4/13)

Respondents were presented with smart home packages bundled with professional monitoring service.

Impact of Bundled Service on Smart Home Demand (Q4/13)

Likely Smart Home Buyers: Impact of Bundled Service on Demand (Q4/13)

Likely Smart Home Service Subscribers: Impact of Bundled Service on Smart Home Demand (Q4/13)

Options for Waiving Monthly Smart Home Service Fee (Q4/13)

Likely Smart Home Buyers: Options for Waiving Monthly Services (Q4/13)

Likely Smart Home Buyers: In-App Purchases (Q4/13)

Drivers, Inhibitors & Preferences:

Reason for Not Purchasing Smart Home System by Preferred Package (Q4/13)

Reason for Not Purchasing Smart Home by Income (Q4/13)

Reasons for Purchasing Smart Home System (Q4/13)

Willingness to Purchase Smart Home System and Panic Button Appeal (Q4/13)

Preference for Equipment Package vs. Stand-Alone Device (Q4/13)

First Choice of Smart Home Provider (Q4/13)

Additional Research from Parks Associates