About the Research

Previous Research

OTT Video Buyers: Subscriptions & Transactions (Q4/13)

TV Apps: Strategies & Trends (Q4/13)

Connected TV: Trends and Innovation (Q3/13)

TV Viewing Habits and the Challenge of Young Nonsubscribers (Q2/13)

Key Findings

Recommendations

Connected CE Adoption:

Consumer Electronic Product Ownership (2009 - 2013)

% of Connected CE Devices Connected to the Internet (2010 - 2013)

% of Broadband HH Connecting CE Devices to Internet (2010 - 2013)

U.S. Households with Internet-Connected CE (2010 - 2013)

U.S. Households with Internet- Connected CE by Age (Q1/13)

Adoption of Multiple Connected CE Devices (2012 - 2013)

Type of Connected CE Device by Number of Device-Types Used (Q1/13)

Pay-TV Services and Connected CE Devices:

Pay-TV Service Subscription (2011 - 2013)

Pay-TV Service Subscription by Number of Connected CE Device-Types Used (2012 - 2013)

Expenditure on Unbundled TV Service by Connected CE Ownership (Q1/13)

Likelihood of Canceling TV Service by Connected CE Device (Q1/13)

Likelihood of Downgrading TV Service by Connected CE Device (Q1/13)

Likelihood of Upgrading TV Service by Connected CE Device (Q1/13)

Likelihood of Changing TV Service Provider by Connected CE Device (Q1/13)

Content Consumption:

Video Viewing Habits (2011 - 2013)

Video Use by Connected CE Device (Q1/13)

Sources Used to Watch a TV Program at Home (Q1/13)

Number of Sources Used to Watch a TV Program at Home (Q1/13)

Sources of TV Content By Connected CE Device Ownership (Q1/13)

First Sources Checked to Watch TV Programs at Home (Q1/13)

Top Source for TV Content By Connected CE Device (Q1/13)

Sources to Watch Movies at Home (Q1/13)

Number of Video Sources Used to Watch Movies at Home (Q1/13)

Sources of Movie Content By Connected CE Device (Q1/13)

First Sources Checked to Watch Movies at Home (Q1/13)

Top Source for Movie Content By Connected CE Device Ownership (Q1/13)

Video Consumption on TV Sets by Source (2010 - 2013)

Video Consumption on TV by Connected CE Ownership (Q1/13)

Video Consumption on TV Sets by Number of Connected CE  Device-Types Used (Q1/13)

Use of Subscription Video Service by Scenario and Device (Q3/13)

Streaming Media Players: Use of Live TV vs. Subscription Video by Scenario (Q3/13)

Expenditure on Video:

OTT Service Subscription (2012 - 2013)

OTT Service Subscription by Number of Connected CE Device-Types Used (2012 - 2013)

OTT Service Subscription by Connected CE Device-Type Use (2012 - 2013)

OTT vs. Pay-TV Subscription by Number of Connected CE Device-Types Used (2012 - 2013)

Average Expenditure on TV & Movies (2012-2013)

Average Expenditure on TV & Movies by Number of Connected CE Device-Types Used (2012-2013)

Average Expenditure on TV & Movies by Connected CE Devices (2012-2013)

Apple TV vs. Roku:

Type of Streaming Media Player Owned (Q1/13)

Roku vs. Apple TV: OTT Service Subscription (Q3/13)

Roku vs. Apple TV: Use of Subscription Video Service by Scenario (Q3/13)

Roku vs. Apple TV: Services used to Rent or Purchase Video Downloads (Q3/13)

Roku vs. Apple TV: Use of Rented Video Downloads by Scenario (Q3/13)

Roku vs. Apple TV: Use of Purchased Video Downloads by Scenario (Q3/13)

Roku vs. Apple TV: Video Consumption on TV Sets (Q1/13)

Additional Research from Parks Associates