T-Commerce: Buying through the TV

T-Commerce: Buying Through the TV

In the highly competitive video services market, content owners, service providers, and platform players seek to maximize revenue through subscriptions and advertising revenue. TV user interfaces and underlying technologies now make possible a third source of revenue generation: television-based commerce.

This research study explores the potential of T-commerce, or buying goods and services through the television, to generate additional revenues for video services providers and be an effective means of brand advertising and sales. The study assesses consumer openness to T-commerce offerings, including the types of products and services most likely to generate sales. It explores preferred T-commerce providers, user interfaces, and payment methods, and identifies top barriers to T-commerce activity.

Key questions addressed:

1) What is consumer interest in purchasing items through a TV?
2) How do consumers’ current online shopping behaviors influence the appeal of T-commerce?
3) How would consumers prefer to pay for T-commerce purchases?
4) What product categories are well-suited to a T-commerce model?
5) What are consumers’ top concerns with T-commerce concepts?

Purchase

Download Table of Contents (PDF)

Methodology: Brand Loyalists

Survey Methodology and Definitions

Key Terms and Definitions

Executive Summary

CE Brand Loyalists

CE Brand Loyalist Technology Adoption Segment

Smart Speaker Major Brand Purchased by Loyalists

OTT Video Service Subscription by Brand Loyalists

Device Adoption by Brand

Trends in Adoption of Consumer Electronics Products

Smart TV System Share

Smart TV OS Adoption

Streaming Media Player Share

Streaming Media Player Brand Adoption

Smart Speaker Share Among Single Device Owner

Smart Speaker Brand Adoption

Smart Display Share Among Single Device Owner

Smart Display Brand Adoption

Tablet System Share

Tablet System Adoption

Smartphone System Share

Smartphone OS Adoption

Smart Watch Share

Smart Watch Brand Adoption

PC System Share

PC OS Adoption

Smartphone OS Adoption

Smart TV OS Adoption

SMP OS Adoption

Overview of Brand Loyalists

Overall Brand Loyalists

Apple Device Adoption by Apple Loyalist

Amazon Device Adoption by Amazon Loyalist

Google/ Android System Device Adoption by Google/ Android System Loyalist

Samsung Device Adoption by Samsung Loyalist

Apple Loyalist Demographics Breakdown

Amazon Loyalist Demographics Breakdown

Google/ Android System Loyalist Demographics Breakdown

Samsung Loyalist Demographics Breakdown

Brand Loyalist Technology Adoption Segment

Loyalists & Brands: Purchases

Desktop Computer Major Brand Purchased by Loyalists

Laptop Computer Major Brand Purchased by Loyalists

Tablet Major Brand Purchased by Loyalists

Smartphone Major Brand Purchased by Loyalists

Future Purchase Intentions: Smartphone Brand by Loyalists

Smart TV Major Brand Purchased by Loyalists

Future Purchase Intentions: Smart TV Brand by Loyalists

Smart Watch Major Brand Purchased by Loyalists

Future Purchase Intentions: Smart Watch Brand by Loyalists

Smart Speaker Major Brand Purchased by Loyalists

Future Purchase Intentions: Smart Speaker Brand by Loyalists

Smart Display Major Brand Purchased by Loyalists

Future Purchase Intentions: Smart Display Brand by Loyalists

Streaming Media Player Major Brand Purchased by Loyalists

Future Purchase Intentions: Streaming Media Player Brand by Loyalists

Brand Perceptions by Brand Loyalists

Loyalists & Content Platforms

Music Service Subscription by Brand Loyalists

Video Service Subscription by Brand Loyalists

OTT Service NPS by Brand Loyalists

Video Service Spend Per Month By Brand Loyalists

Average Subscription Months of Apple TV+ vs Amazon Prime Video By Brand Loyalists

Average Number of OTT Services Subscribed By Brand Loyalists

Top Transactional OTT Service Used by Brand Loyalists

Purchase this report to learn in depth

Purchase

Smart Home: Products And Services

Consumer Electronics And Entertainment

Broadband And Mobility

Connected Health And Wellness

SMB

Global Research

Event

Our Services

Analyst Insights

Media

About Parks Associates

Consumer Electronics Devices

We’re here to lead the way in helping our clients navigate change for lasting success