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Pay-TV Definitions and Categorization
Defining Pay-TV Service
Categories of Pay-TV Adoption
Video Services Ecosystem
Executive Summary
Average # of Online Purchases Made Per Month, by Age
Commerce Activities Conducted Through TV
Likelihood of Using Feature to Purchase Items Through TV
#1 Barrier & #1 Incentive
% Likely to Use at Least One Tested T-Commerce Feature
Preferred Method of Purchasing Through TV
Preferred TV Purchase Provider Type
The Video Services Landscape
Penetration of Traditional vs. OTT Video Services
OTT Service Use by Business Model
Overall vMVPD Service Adoption
Major OTT Subscription Service Adoption
eCommerce Behavior: Online Purchasing by Platform
Shop Online Monthly via Phone, Tablet, or PC
Frequency of Purchasing Goods Online Through Different Devices
Average # Online Purchases per Month by Age
Average # Online Purchases per Month by Residential Area
Average # Online Purchases per Month by Number of Children at Home
Average # Online Purchases per Month by Children’s Age
Commerce Activities Conducted Through TV
Commerce Activities Conducted through TV or SMP by Age
Commerce Activities Conducted Through TV or SMP by Children at Home and Children’s Age
T-Commerce Concept Appeal
Likely T-Commerce Users
Likelihood of Using Feature to Purchase Items Through TV
Likelihood of Using T-Commerce Features by Children at Home and Children’s Age
Likelihood of Using T-Commerce Features by Children at Home
Likelihood of Using T-Commerce Features by Children at Home and Marital Status
Likelihood of Using T-Commerce Features by Online Activities Performed
Likelihood of Using T-Commerce Features by Type of OTT Service Used
Likely to Use at Least One Tested T-Commerce Feature, by OTT Subscription
Likely to Use a Tested T-Commerce Feature by Streaming Platform Used
Likely to Use a Tested T-Commerce Feature by Household Income
Monthly eCommerce Purchasing by Household Income
T-Commerce Purchase Preferences
Type of Products Intend to Purchase Through TV
Number of Categories Intend to Purchase Through TV
Number of Categories Intend to Purchase Through TV by Children at Home
Preferred Method of Purchasing Through TV
Top Preferred Method of Purchasing Through TV by Mobile Purchase Frequency
Payment Preference of Purchasing Goods Through TV
Preferred TV Purchase Provider Type
Preferred TV Purchase Provider Type by Age
Preferred TV Purchase Provider Type by Number of Features Likely to Use
T-Commerce Inhibitors & Incentives
Concerns with Purchasing Products Through the TV
Average # of Concerns with Purchasing Products Through the TV by Number of T-Commerce Features Likely to Use
Potential T-Commerce Incentives
Potential T-Commerce Incentives by Usage Likelihood
Potential T-Commerce Incentives by Age
Potential T-Commerce Incentives by Children at Home
Appendix
