About the Research

Previous Research

Industry Insight

Key Findings

Recommendations

CE Product Adoption and Market Share:

Apple Computer Adoption (2011 - 2016)

Adoption of an Apple Computer by Number of Apple iPhones in a Household (Q1/16)

Computer Ownership: Apple Mac vs. Windows PC (2015 - 2016)

Brand of Most Used Computer (2014 - 2016)

Brand of Primary Flat Panel TV (2015 - 2016)

Adoption of Android TV and Roku TV (Q1/16)

Brand of Tablet Personally Used (2011 - 2016)

Most Commonly Used Streaming Media Player Among Owners (2014 - 2016)

Tablet Operating System (2014 - 2016)

Brand of Smartphone Used (2010 - 2016)

Smartphone Operating System (2011 - 2016)

Brand Purchase Patterns & CE Ecosystems:

Users of Multiple CE Products by Brand (Q1/16)

Apple Products Owned when Two or More Product Categories Owned (Q1/16)

Microsoft/Windows Products Owned when Two or More Product Categories Owned (Q1/16)

Google/Android Products Owned when Two or More Product Categories Owned (Q1/16)

Samsung Products Owned when Two or More Product Categories Owned (Q1/16)

Sony Products Owned when Two or More Product Categories Owned (Q1/16)

Amazon Products Owned when Two or More Product Categories Owned (Q1/16)

Multi-Product CE Brand Owners by Age (Q1/16)

Multi-Product CE Brand Owners by Household Income (Q1/16)

Multi-Product CE Brand Owners by Education (Q1/16)

Multi-Product CE Brand Owners by Children at Home (Q1/16)

CE Ecosystems: Cross-Platform Purchases:

Apple Desktop Purchases by Use of Apple Products (Q1/16)

Apple Laptop Purchases by Use of Apple Products (Q1/16)

Apple Tablet Purchase by Use of Other Apple Products (Q1/16)

Apple Streaming Media Player Purchases by Use of Other Apple Products (Q1/16)

Apple Smartphone Purchases by Use of Other Apple Products (Q1/16)

Samsung Tablet Purchases by Use of Other Samsung Products (Q1/16)

Samsung Smartphone Purchases by Use of Other Samsung Products (Q1/16)

Samsung Flat Panel TV Purchases by Use of Other Samsung Products (Q1/16)

Sony Flat Panel TV Purchases by Use of a Sony PlayStation (Q1/16)

Sony Gaming Console Purchases by Use of a Sony Flat Panel TV (Q1/16)

Amazon Tablet Purchases by Use of an Amazon Streaming Media Player (Q1/16)

Amazon Streaming Media Player Purchases by Use of an Amazon Tablet (Q1/16)

Google/Android Streaming Media Player Purchases by Use of Other Android Products (Q1/16)

Non-Apple/Surface Tablet Purchases by Use of Other Android Products (Q1/16)

Non-Apple/BlackBerry/Nokia Smartphone Purchases by Use of Other Android Products (Q1/16)

Windows Desktop Purchases by Use of Other Microsoft Products (Q1/16)

Windows Laptop Purchases by Use of Other Microsoft Products (Q1/16)

Microsoft Surface Tablet Purchases by Use of Other Microsoft Products (Q1/16)

Microsoft Gaming Console Purchases by Use of Other Microsoft Products (Q1/16)

CE Ecosystems: Influence of Brand Loyalty on Purchase Decision:

Purchase Consideration of One or More Brands by CE Buyers (Q1/16)

Purchase Consideration of One or More Brands by Apple Brand Users (Q1/16)

Purchase Consideration of One or More Brands by Samsung Multi-Device or

Platform Owners (Q1/16)

Reasons for Only Considering Purchasing from One Brand by CE Brand Users (Q1/16)

Reasons for Purchasing One Brand Over Other Brands Considered by CE Brand Users (Q1/16)