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Q2 2011

Industry Report

Aftermarket Entertainment: Universal Remote Controllers (Third Edition)

This report analyzes the current and future market for aftermarket entertainment remote controllers. It examines market forces impacting the sales of URCs both positively and negatively. Among these factors are a changing channel mix, improved product, offerings by manufacturers marketing new TVs, and, for the past few years, a weak economy.

"The most interesting developments for URCs have not occurred within aftermarket URCs themselves," said Tricia Parks, CEO, Parks Associates. "That is not to underestimate the importance of continuously improving URCs but rather to note that the most interesting and innovative remote activities include the emerging availability of URC apps for smartphones (and soon tablets); the motion controllers now available for gaming consoles; and the search software making its way into service provider remotes."


Download Table of Contents (PDF)

The Bottom Line

Data Points

Aftermarket Entertainment: URC Dashboard

1.0   Report Summary

1.1 Purpose of Report

1.2 Scope of Report

1.3 Research Approach

1.3.1    Source of Data

2.0   Trends for Aftermarket URCs

2.1 The Role of the Aftermarket URC

2.1.1    Today’s Aftermarket URC Summary

2.1.2    Scenarios for Future URC Development

2.2 A Summary of Aftermarket URC Sales in U.S. BB Households 2007-2010

2.3 Aftermarket URCs: The Year 2010

2.4 Europe and URCs

2.5 2011 Intentions for Aftermarket URCs

3.0   Aftermarket URC Players

4.0   Aftermarket URC Forecast for U.S.

4.1 Forecast Assumptions

5.0   Recommendations

Appendix A Terms and Definitions

Source of Data
Forces Affecting Aftermarket URCs
Total U.S. Households with Aftermarket URCs: 2007 and 2010 EOY
Global Smartphone User Forecast
Parks Associates’ North American Tablet Forecast 2010 - 2015
Aftermarket Entertainment URC Summary 2007-2010
Total Number of U.S. HHs purchasing at least 1 URC 2010
Average Price Paid by Various Demographics for URCs in 2010
Purchaser Description of URC Purchased
Specific Timing of Purchase
Location Type for URC Purchases
Specific Store of Purchase
URC Purchase Location by Price Paid
2010 URC Brands Purchased by U.S. BB HHs
2010 URC Replacement, Additions and First time Rates
Strong Triggers for URC Purchase
Time Span for URC Purchase Process
First Information Source for URC Purchasers
Major Reason for URC Purchase
Most Important Feature Selected by 2010 URC Purchasers
Importance of Purchase Factors to URC Buyers
URC Stats for France, U.K, Spain, Italy, Germany, and the U.S.
1H 2011 High Intender URC Brand Intentions
Examples of Leading Aftermarket URC Players
Online Behavioral Targeting & Contextual-based Advertising Revenue Forecast Methodology
The Changing US Broadband Landscape for Aftermarket URCs
Aftermarket URC Forecast 2010 - 2015
Replacement, Addition, and First-time Purchase Rates for URCs 2011 - 2015
Forecast for Aftermarket URC Revenues 2010 - 2015

© May 2011 Parks Associates

All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America.

Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no responsibility for any inadvertent errors.


The Parks Points Newsletter Features All Aspects Of Our Research, Including Smart Home, Iot Devices, Entertainment And Digital Media, Security, Energy, Health, And Consumer Data.