Streaming Video Tracker - North American Update: April 2026

The Streaming Video Tracker keeps companies informed of all major North American OTT services, providing details on current players, new entrants, and trends in the OTT video services market. Services tracked include subscription, transactional, and ad-supported services that deliver professionally created content to consumers on internet-connected devices.

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Walmart’s NewFront Vision: Content-to-Commerce. 3

Implications for Walmart. 4

Implications for Industry. 5

April Entertainment News. 6

Tubi Becomes First Streamer to Launch ChatGPT App. 6

OpenAI Closes Sora, Canceling $1B Disney Deal 7

Netflix Raises Prices for Second Time in Less Than Two Years. 8

Spectrum TV App Launches on Google TV and Android TV Devices. 9

Everyone TV Launches Spotlight Channels on Freely. 10

Summary of Service Changes: Platforms, Business Models, and News. 11

Service Changes: Platforms, Business Models, and News. 12

Citations. 15

List of Figures

US Smart TV Households, by Brand. 3

Generative AI Familiarity & Use. 6

SVOD Subscription Tier: Ad-Based vs. Premium.. 8

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Jennifer Kent

Senior Vice President and Principal Analyst

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Parks Associates

Market Research and Consulting Company

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Tam Williams

Contributing Analyst

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Michael Goodman

Director, Entertainment Research

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Streaming Video Tracker - North American Update: April 2026