Providing Market Intelligence for 40 Years

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Broadband and Mobility

Q1 2026

White Paper

Seeing the Unseen: Delivering Connectivity with Confidence

This white paper examines how Wi-Fi coverage issues, poor router placement, and limited visibility into the home environment weaken service quality and erode customer loyalty. Drawing on Parks Associates’ primary consumer research, it highlights the significant NPS penalties associated with Wi-Fi dead spots, slow speeds, and customer service friction—and the dramatic improvements seen when these are resolved.