Smart Major Appliances - Adoption and Preferences

Adding connectivity to major appliances enables a host of new use cases, from remote management capabilities and maintenance insights to inventory management and consumables reordering. This consumer research evaluates the growing smart appliances market, including interest in and appeal of offerings from leading appliance manufacturers, feature sets, and marketing strategies.

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Purchase Questions?



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Key Questions Answered

Survey Methodology

Executive Summary

Industry Insight

Appliance Ownership

Smart Appliances Adoption (Q4/19)

Adoption of Smart Appliances by Demographics (Q4/19)

Adoption of Smart Appliances by Housing Factors (Q4/19)

Smart Home Device Ownership (2014 - 2019)

Average Smart Home Device Owned Per Owing Household (2016 - 2019)

Appliance Purchases and Installation

Smart Major Appliance Purchases (Q4/19)

Purchase of Smart Major Appliances by Demographics (Q4/19)

Purchase of Smart Major Appliances by Housing Factors (Q4/19)

Purchase of Smart Major Appliances by Life Events (Q4/19)

Overall Smart Major Appliances: Channel Purchase Location (Q4/19)

Smart Major Appliances: Channel Purchase Location (Q4/19)

Overall Smart Major Appliances: Reason for Purchase (Q4/19)

Smart Appliances: Replacement Cycle (Q4/19)

Benefits Influencing Smart Major Appliance Purchases (Q4/19)

Factors Driving Smart Appliance Purchases (Q4/19)

Trigger for Purchasing Smart Major Appliances (Q4/19)

Trigger for Purchasing Smart Major Appliances (Q4/19)

Overall Purchase Process of Smart Appliances (Q2/20)

Purchase Process of Smart Major Appliances (Q4/19)

Overall Smart Appliance Purchase Timeline (Q4/19)

Smart Appliances: Purchase Timeline (Q4/19)

Smart Appliances Installation (Q4/19)

Smart Major Appliances: Installation Methods (Q4/19)

User Experience

Smart Major Appliances: Frequency of Using Smart Features (Q4/19)

High Reliability of Smart Appliances (Q4/19)

Smart Major Appliances: High Ease of Use (Q4/19)

Smart Home Appliances: Net Promoter Score (Q4/19)

Problems Experienced with Smart Appliances (Q4/19)

Purchase Intentions

Overall Smart Major Appliance Purchase Intention by Smart Home Device Ownership (Q4/19)

Smart Appliances Purchase Intention by Smart Home Device Ownership (Q4/19)

Overall Smart Appliances Purchase Intention by Demographics (Q4/19)

Overall Smart Appliances Purchase Intention by Housing Factors (Q4/19)

Preferred Purchase Channel for Smart Major Appliance (Q4/19)

Smart Appliances: Preferred Purchase Channels (Q4/19)

Reasons for Not Purchasing Smart Major Appliances (Q4/19)

Feature Preferences

Appeal of Smart Refrigerator Features (Q4/19)

Appeal of Smart Oven or Range/Cooktop Features (Q4/19)

Appeal of Smart Washer or Dryer Features (Q4/19)

Appendix

Publish Date: 2Q 2020

Slides: 59


Authored By:
Patrice Samuels - Senior Analyst

Published by Parks Associates
© June 2020 Parks Associates

All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America.

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