Key Questions Answered

Survey Methodology

Survey Methodology for Q1 2020

COVID-19 and Survey Timeline

Defining Heads of Broadband Households

Definitions and Abbreviations

Reading Parks Associates Charts

Executive Summary

Households with Children: A Dominant Buying Group

Key Findings and Market Impact

Broadband Households with Children at Home

Market Size of Households with Children and Age of Child (Q1/20)

Age Distribution For Heads of Households by Age of Children (Q4/19)

Income Breakdown by Number of Children (Q1/20)

Household Income by Age of Children (Q4/19)

Presence of Spouse/Partner by Age of Children (Q4/19)

Educational Level of Heads of Households by Age of Children (Q4/19)

Technology Adoption in Households with/without Children (4Q/19)

Ownership Data for Households with and without Children at Home

Smart Home Products

Smart Home Device Ownership (2014 - 2019)

Selected Device Ownership by Age of Children (Q4/19)

Device Ownership by Age of Respondents (Q4/19)

Selected Device Ownership by Household Income (Q4/19)

Device Ownership by Size of Residence (Q4/19)

Net Promoter Score (NPS) of Smart Home Devices by Children at Home (Q4/19)

Smart Home Purchase Drivers

Benefits Influencing Smart Home Device Purchases

Benefits Influencing Smart Home Device Purchases By Children at Home

Smart Home Device Purchase Confidence By Children at Home (Q4/19)

Purchase Process of Smart Home Device (Q4/19)

Smart Home Device Purchase Process by Children at Home (Q4/19)

High Intention to Purchase Smart Home Devices by Age (Q4/19)

High Intention to Purchase Smart Home Devices by Children at Home (Q4/19)

CE and Entertainment Services

Home Video Service Penetration by Numbers of Children (Q1/20)

Total Average Number of CE/Computing/Mobile/Smart Speaker Devices Owned Per BB HH (Q1/20)

Computing/Mobile Device Ownership by Number of Children (Q1/20)

Audio/Emerging Device Ownership by Number of Children (Q1/20)

Audio/Emerging Device Ownership by Age of Children (Q1/20)

Consumer Electronic Device Recent Purchases and Purchase Intention by Number of Children (Q1/20)

Consumer Electronic Product Purchase Intention by Key Factors (Q1/20)

Top 5 Most Devices Purchased in Year 2019 by # of Children at Home (Q1/20)

Devices Intended to Purchase by Children at Home (Q1/20)

Consumer Attitudes by Number of Children (Q1/20)

Consumer Attitudes by Age of Children (Q1/20)

Data Security Products, Services, and Concerns

Top Data Security Services Adopted According to Number of Children (Q4/19)

Concern about Children Being Impacted by Unauthorized Access to Smart Home Device (Q4/19)

Use Cases of Websites/Mobile Apps for Parents by Age of Children (Q4/19)

Spending Segments by Number of Children (Q4/19)

Preference and Willingness to Pay More for a Hack-proof Device Among Intenders (Q4/19)

Adoption of Data Security Services (Q4/19)

Adoption of Data Security Services by Children at Home (Q4/19)

Home Security Systems

Home Security System Ownership (2014 - 2019)

Home Security System Ownership: Professional vs. Self-Monitored Services (Q4/19)

Professional Monitoring Service Subscription (2014 - 2019)

Concern for Residential Security by Children at Home (Q4/19)

Security System Ownership by Age (Q4/19)

Security System Ownership by Household Income (Q4/19)

Security System Ownership by Age of Children (Q4/19)

Ownership of Interactive Security System by Children at Home (Q4/19)

Security System Purchase Drivers by Children at Home (Q4/19)

High Interest in Security System Features by Children at Home (Q4/19)

Use of Digital Tools by Parents

Use Cases of Websites/Mobile Apps for Parents (Q4/19)

Top 7 Use Cases of Websites/Mobile Apps for Parents by Education Level (Q4/19)

Use Cases of Websites/Mobile Apps for Parents by Education Level, Cont. (Q4/19)

Top 7 Use Cases of Websites/Mobile Apps by Parents’ Age (Q4/19)

Use Cases of Websites/Mobile Apps for Parents by Age, Cont. (Q4/19)

Top 7 Use Cases of Websites/Mobile Apps for Parents by Area of Residence (Q4/19)

Use Cases of Websites/Mobile Apps for Parents by Area of Residence, Cont. (Q4/19)

Impact of COVID-19

Overall Economic Impact of COVID-19 (Late March 2020)

Impact of COVID-19 on Employment Status (Late March 2020)

Consumer Concerns Due to COVID-19 (Late March 2020)

Impact of COVID-19 on Households with Children (Q1/20)

Intention to Purchase At Least One Consumer Electronics Device

Consumer Electronic Product Purchase Intention by Key Factors (Q1/20)

Appendix