Connected Consumers: Device and Platform Ecosystems

This research analyzes consumers who use multiple platforms (computers, smartphones, tablets, TVs, streaming media players, gaming consoles, and smart home and smart audio products) of the same brand. It includes companies such as Apple, Amazon, Google, Microsoft, and Samsung. This research explores the demographic distinctions between these brand loyalists and examines differing usage patterns, with particular attention given to the use of online content services such as music, video, gaming, and other subscriptions.

This Consumer Research is not yet available for purchase


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Publish Date: 4Q 2022

Slides: 0

Authored By:
Kristen Hanich - Director of Research

Published by Parks Associates
© December 2022 Parks Associates

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