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Smart Home Devices, Automation, Controls

Q2 2025

Quantified Consumer

AI in the Smart Home: Applications and Consumer Perceptions

Over the past decade, brands have infused artificial intelligence (AI) and machine learning (ML) technologies into their products, services, and workflow to enhance feature sets, enable solutions to work more intelligently and independently, and offer greater personalization. AI/ML increases solutions’ value and capability to consumers but are often behind-the-scenes and not evident to the end user. Consumer-facing generative AI applications are, for many consumers, the first time they’ve knowingly interacted with artificial intelligence.

This forces a new conversation about what AI is, how it works, how it is controlled, and the limits of its capabilities. The arrival of generative AI causes all companies active in the connected consumer ecosystem to rethink their product development strategies. Generative AI may be a catalyst for growth, a critical new tool for operational efficiency, or a competitive threat. For many, it will be all three.  

This research quantifies consumers’ familiarity with and use of generative AI and gauges perceptions and concerns with artificial intelligence. It also highlights the tangible benefits of AI-powered features and services in the smart home that most appeal to consumers today.  It investigates appetite for paid AI-based services and the types of companies consumers most trust to provide intelligent, helpful, and secure solutions that work for them. 

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Executive Summary: Industry Insights

AI: Moving from Buzz to Tangible Benefits

Businesses: % Using AI Internally

Businesses: % Using Consumer-Facing AI

Executive Summary: Consumer Insights

Generative AI Familiarity and Use

% Using Paid Version of Generative AI Tool

Impact of AI Marketing on Likelihood to Purchase Products

Top Tested AI-Powered Smart Home Benefits

Willingness to Pay for AI Smart Home Assistant and Monthly Recurring Revenue Projection

% Willing to Pay ($5- $20/month) for an AI Smart Home Assistant

Willingness to Pay for AI Smart Home Assistant, By Most-Used Smart Home Platform

Positive Perceptions of AI: Q1 vs Q4 2024

Concerns: AI Users vs Non-Users

The Smart Home Market

Smart Home Device Ownership

Smart Safety & Security Device Ownership

Smart Energy, Lighting, Water Device Ownership

Smart Speaker or Smart Display Ownership

Smart Speaker/Display Ownership, by Smart Home Device Ownership

Average Number of Smart Home Devices Owned

Tech Affinity, Among Smart Home Device Owners

Generative AI: Familiarity & Use

Generative AI Familiarity and Use - Trending: Q1 2024 vs Q3 2024

Generative AI Familiarity and Use by Smart Home Device & Security System Ownership

Familiarity with Conversational & Generative AI Applications

Familiarity with Conversational AI Tools by Technology Adoption Segment

Familiarity with Conversational AI Tools by Age

Familiarity with Conversational AI Tools by Gender

Familiarity with Conversational AI Tools among Remote Workers

Generative AI Use: Professional, Personal, Educational

Gen AI Use among Students and Professionals

Frequency of Gen AI Use: Weekly+

Gen AI Usage and Familiarity Segments by Demographic Factors

Generative AI Apps Familiarity & Use, by Children in Household

Smart Home Device & Security System Ownership, by Children in Household

Consumer Perceptions, Barriers & Concerns

Perceptions of AI Technology: Q1 vs Q4 2024

Perceptions of AI Technology: Users vs Non-Users

Concerns About AI Technology: Q1 vs Q4 2024

Concerns About AI Technology: Users vs Non-Users

Attitudes Toward AI Technology by Age

Inhibitors to Using Generative AI Tools

Consumers have wide-ranging concerns about AI

Leading AI Apps & Paid Use

Type of AI Technology Used

Leading AI Applications Used, by Preferred Smartphone and Smart Speaker/Display OS

Use of Paid AI Applications among All Consumers in US Internet Households

Paid AI Use by Application Type

Impact of AI on Likelihood of Purchasing Product

Impact of AI on Likelihood to Purchase, by Demographics

Smart Home Controls, Routines, Integrations

Primary Control Method of Smart Home Devices Units

Most Used Platform Used to Control Smart Home Device

Preferred Smart Home Device for Acting as a Smart Home Hub

Current Integration of Multiple Smart Home Devices Working Together

Purpose of Smart Home Device Integration

Ease of Creating Smart Home Routines and Integrations

Ease of Routines and Integrations Creation by Most Used Platform

Preferred Methods of Initiating a Routine

Preferred Methods of Initiating a Routine, by Preferred Smart Home Platform

Evolution of Voice Assistants

Use of Voice Assistants by Device Owners

Top Activities Performed on Smart Speakers

Top Activities Performed on a Smart Display

Top Devices or Services to Control Using Smart Speaker/Display

Generative AI Tool Use by Smart Speaker or Display Ownership

Generative AI Tool Use among Smart Speaker/Display Owners Using Specified Assistant Most Often

AI Use Cases in the Smart Home

Biometrics Use for Smartphone Access

Interest in Using Facial Recognition for Device/Home Access

Testing AI Use Cases in the Smart Home

% Finding AI-Powered Smart Home Features Valuable

Top 10 Valuable AI-Powered Smart Home Features

Value of AI-Powered Safety Features

Value of AI-Powered Home Management Features

Value of AI Assistant Identifying Devices & Creating Routines by Number of Smart Home Devices Owned

Value of AI Assistant Identifying Devices & Creating Routines by Select Smart Home Routine Types Used Today

Value of AI-Powered Convenience Features

Stand-out Smart Home AI Benefits by Children at Home

Stand-out Smart Home AI Benefits by Age

Willingness to Pay for AI at Home

Willingness to Pay for an AI Assistant

Willingness to Pay for an AI Assistant by Smart Home and Security System Adoption

Willingness to Pay for an AI Assistant by Brand of Home Security System

Willingness to Pay for an AI Assistant by Preferred Smart Speaker Platform

Willingness to Pay for an AI Assistant by Most-Used Smart Home Platform

Willingness to Pay by Select AI Use Cases

Willingness to Pay for an AI Assistant by Use of Paid Gen AI Apps

Willingness to Pay for an AI Assistant by Use of Leading Generative AI Apps

Appendix