Providing market intelligence for more than 35 years

In The News

Parks: 71% of U.S. Internet Households Use an SVOD Service

The use of subscription streaming VOD services is the norm among U.S. internet households. New data from Parks Associates found that 71% internet households use an SVOD service, 42% use an ad-supported VOD and/or free ad-supported streaming television (FAST) service, and 18% use a transactional VOD service.

The Dallas-based research firm  Aug. 21 is hosting the virtual session “State of Streaming Services and Future of Entertainment” at 2 p.m. CST, featuring research data and insights by analyst Sarah Lee.

“Competition is fierce, and the pressure is on to offer unique, immersive content and to have that content available on multiple platforms,” Elizabeth Parks, president and CMO, said in a statement. “Consumers today are fatigued by the disjointed surplus of streaming options available. Now, 46% of households have five or more streaming services; average spending has dropped from $80 a month six months ago to $63 a month.”

“There is a divide in household sentiment towards the cost of streaming services,” Parks added. “About an equal number of households agree as disagree that they are spending too much on streaming services. Those who agree they spend too much are likely entertainment enthusiasts who subscribe to and use more services. However, these households may look to cut back soon or embrace more services with advertisements as prices continue to climb higher.”

From the article, "Parks: 71% of U.S. Internet Households Use an SVOD Service" by Erik Gruenwedel

Previously In The News

These smart gadgets can enhance your at-home experience

According to Parks Associates, a longstanding market research brand, 45 percent of households in the United States with internet have at least one smart home product and 18 percent of households have...

The future is now: top smart home gadgets for 2025

According to market research by Parks Associates, approximately 45% of U.S. households with internet access own at least one smart home device, and 18% have six or more. This growing trend highlights...

Smart Homes, Smarter Service: Why Visual Agentic AI Leads in 2025

Nearly one-third of European consumers give up on setup within 30 minutes (Parks Associates) From the article, "Smart Homes, Smarter Service: Why Visual Agentic AI Leads in 2025" by Katie Mamia

LG G5 OLED Review: Best TV of 2024?

According to recent data from Parks Associates, nearly 70% of US households subscribe to at least one streaming service, making smooth performance across these platforms crucial. From the Archynews...