Parks Associates, host of CONNECTION at CTIA 2013, announced new mobile and app research today showing consumers are increasingly using mobile devices and second-screen apps as alternatives to traditional remote controllers and interactive program guides (IPGs). The research firm found 36% of smartphone owners and 35% of tablet owners search for product/service information on the device while watching TV. Over one-third regularly use apps to search for show-related information or check listings while in front of the TV.
With second-screen offerings for TV shows like Breaking Bad and Glee, companies are catching up to current habits of viewers, who are already interacting with their mobile devices while watching TV.
Parks Associates will host CONNECTIONS: The Premier Connected Home Conference May 20-23 in Las Vegas, Nevada. Way will lead an interactive discussion with top executives from DirecTV, mPortal, GetGlue, and ConnecTV on Monday, May 20, in the session "Second-screen Evolution: New Experiences and Usage." The session addresses steps to improve the consumer experience, including the challenges in deploying and improving second-screen services and how content owners, TV service providers, and advertisers can benefit the most.
