Browse All Research Services App Ecosystem Research Service

The App Ecosystem is impacting the entire connected consumer value chain. Parks Associates’ new App Ecosystem Research Service focuses on apps across mobile and digital home CE platforms, analyzing the impact of cross-platform app development and distribution over a variety of business areas:

  • Creation and distribution of new content and services
  • Consumer interaction with content and brands on individual devices and across multiple platforms
  • Connected CE adoption
  • Creation of new entrants and value chains in the digital markets, disruptive business models, and new and unique roles for companies within this space
  • Mobile app marketplace—assesses success of different types of app stores and discusses industry issues for app distribution to consumers
  • Apps as part of a new content distribution/service innovation model—describes the role of apps as the new vehicle for content distribution and in service innovations such as TV companion app platforms
  • Emerging business models in the app industry—analyzes various business models for app developers and app platform providers, including freemium, advertising, and API services
  • Creation, publication, aggregation, distribution of new apps—profiles new companies and their roles in supporting content partners for distributing and monetizing apps
     

Executive Reports, Derived from Interviews of App Industry Leaders

  • 60 interviews of industry executives completed each year
  • Analyst perspectives on industry leaders’ comments, market trends, and success stories
  • Summary of key trends and profiles of industry leaders
  • Profiles of major app developers, distributors, and publishers and app-related technology solution providers based on interviews conducted

Consumer Data Reports

Reports derived from Parks Associates’ ongoing consumer surveys, highlighting data that identify trends, use cases, success of different monetization models (freemium, in-app purchase, in-app ad, etc.), and unique app user segments
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