Sleep and IoT consumer research: Behaviors, Awareness, and Opportunities

Sleep & IoT: Behaviors, Awareness, and Opportunities

Sleep & IoT: Behaviors, Awareness, and Opportunities addresses major questions regarding the sleep tech industry.

What are the primary factors affecting consumers’ sleep, and how do they impact consumers’ shopping process for sleep products?
How familiar are consumers with sleep products using technology, and what is their perceived value?
Which consumer segments show interest in sleep tech products?
Do sleep tech solutions have the potential to drive awareness of sleep disorders and medical consultations?
How can connected home products, such as lights, fans, thermostats, window shades, and smart speakers, contribute to an environment conducive to quality sleep?

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