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About the Research
Previous Research
Industry Insight
Key Findings
Recommendations
Change in Pay-TV Service Subscriptions
Pay-TV Service Subscription (2011 - 2016)
Recent Change to Pay-TV Service (2015 - 2016)
% Making a Recent Change to Pay TV Services by Provider (Q1/16)
Downgrades of Pay-TV Service by Provider (2015 - 2016)
Comparison of Subscriber Groups: Upgraders, Downgraders, and First-time Subscribers
Demographic Comparison of Pay-TV Upgraders, Downgraders, New Subscribers, & All Pay-TV HHs (Q1/16)
Net Promoter Score: Comparing Pay-TV Subscribers (Q1/16)
OTT Service Subscription by Subscriber Groups (Q1/16)
Number of OTT Service Subscriptions by Subscriber Groups (Q1/16)
Top Pay-TV Features That Need Improvement by Pay-TV Service Upgrade (Q1/16)
Must-Have Channels in the Pay TV Package
Difficulty in Giving Up Network/Channel Types in a Pay-TV Package (Q1/16)
Difficulty Giving Up Channels in Pay-TV Package by Subscriber Groups (Q1/16)
Appeal of Channels in the Pay-TV Channel Package
Average Appeal of Local Broadcast Channels in Pay-TV Package by Subscriber Groups (Q4/15)
Average Appeal of Information and Education Channels in Pay-TV Package by Subscriber Groups (Q4/15)
Average Appeal of General Entertainment Channels in Pay-TV Package by Subscriber Groups (Q4/15)
Average Appeal of News Channels in Pay-TV Package by Subscriber Groups (Q1/15)
Average Appeal of Special Interest Channels in Pay-TV Package by Subscriber Groups (Q4/15)
Average Appeal of Premium Movie Channels in Pay-TV Package by Subscriber Groups (Q4/15)
Average Appeal of Sports Channels in Pay-TV Package by Subscriber Groups (Q4/15)
Average Appeal of Lifestyle Channels in Pay-TV Package by Subscriber Groups (Q4/15)
Average Appeal of Younger Children's Programming Channels in Pay-TV Package by Subscriber Groups (Q4/15)
Average Appeal of Older Children's Programming Channels in Pay-TV Package by Subscriber Groups (Q4/15)
Average Appeal of Popular Culture Channels in Pay-TV Package by Subscriber Groups (Q4/15)
Average Appeal of Spanish Language Channels in Pay-TV Package by Subscriber Groups (Q4/15)
