Providing market intelligence for more than 35 years

Residential Security

Q2 2018

Industry Report

Home Security: Channel Insights

The home security market continues to evolve, and interactive services give dealers additional value propositions. However, competitive pressure is intensifying from standalone device options, self-installed security systems, and market saturation at the dealer level. This report leverages findings from a Parks Associates survey of residential security dealers, as well as briefings with industry executives, to share the view of the market from those on the front lines.


Download Table of Contents (PDF)

1.0      Report Summary

1.1      Purpose of Report

1.2      Scope of Report

1.3      Research Approach/Sources/Methodology

2.0      The Security Dealer Landscape

3.0      The Security Offering

3.1      Types of Residential Security Interactive Service Offered

3.2      Security Systems with At Least Basic Interactivity

3.3      Pricing of Security Systems: Upfront Fees and RMR

3.4      Approach to DIY/Self-Installed Security

4.0      Business Models, Operations, and Infrastructure

4.1      Contract Terms for Professional Monitoring

4.2      Lead Generation for New System Sales

4.3      Business Drivers for Security Dealers

4.4      Important Factors in Central Monitoring Station Selection

4.5      Hardware and Panel Vendor Considerations

4.6      Interactive Service Provider Considerations

5.0      Future Outlook: Challenges and Opportunities

5.1      Business Challenges

5.2      Market Opportunities: Embracing Smart Home and DIY

6.0      Appendix

6.1      Glossary

6.2      Index

Security Dealers Profile
Types of Residential Security Services Offered
Security System Installations with Basic Interactivity
Average Upfront Price for Security Systems
Statement True for Sales of DIY Security Systems in 2017
Contract Terms for Professional Monitoring Services
Leading Methods of Acquiring Sales Leads by Dealer Size
Reason for Customers to Choose a Security Dealer by Dealer Size
Importance of Factors in Selecting a Central Monitoring Station
Types of Residential Security System Panels
Most Commonly-Used Interactive Service Providers (2013-2017)
Biggest Business Challenges
Likelihood to Start Offering DIY/Self-Installed Security Systems
Reasons for Security Dealers to Offer Smart Home Services

© May 2018 Parks Associates
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Parks Associates has made every reasonable effort to ensure that all information in this report is correct.  We assume no responsibility for any inadvertent errors.


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