Executive Summary

Industry Insight

Key Findings and Market Impact

Smart Home Segments

Parks Associates Smart Home Segments

Smart Home Ownership by Smart Home Segment (2014 - 2016)

Respondents are asked a battery of attitudinal questions. Attitudes are then consolidated into three groups based on a factor analysis.

Attitudinal Motivations by Smart Home Segment (Q4/16)

Technology Adoption Segments (Q4/16)

Smart Home Ownership by Technology Adoption Segment (2014 - 2016)

Consumer Attitudes on Data Sharing

Attitudes on Data Sharing (Q4/16)

Attitudes on Data Sharing by Technology Adoption Segment (Q4/16)

Attitudes on Data Sharing by Smart Home Segment (Q4/16)

Attitudes on Data Sharing by Smart Speaker with Personal Assistant Ownership (Q4/16)

Attitudes on Data Sharing by Ownership of a Smart Home Device (Q4/16)

Respondents "Strongly Agreeing" with Data Sharing Statements by Consumer Attitudes (Q4/16)

Sharing Data with OEMs

Likelihood of Sharing Data with Manufacturer/Service Provider (Q4/16)

Likelihood of Sharing Data with OEMs (Q4/16)

Overall Likelihood of Sharing Data with OEMs by Technology Adoption Segment (Q4/16)

High Likelihood of Sharing Data with OEMs by Technology Adoption Segment (Q4/16)

Overall Likelihood of Sharing Data with OEMs by Smart Home Segment (Q4/16)

High Likelihood of Sharing Data with OEMs by Smart Home Segment (Q4/16)

"Very Likely" to Share Data with OEMs by Demographics (Q4/16)

Sharing Data with Insurance Companies

Willingness to Share Data from Devices for Home Insurance Discounts (Q4/16)

Willing to Share Data for Home Insurance Discount by Technology Adoption Segment (Q4/16)

Willingness to Share Data from Devices for Home Insurance Discounts by Technology Adoption Segment (Q4/16)

Willing to Share Data for Home Insurance Discount by Smart Home Segment (Q4/16)

Willingness to Share Data from Devices for Home Insurance Discounts by Smart Home Segment (Q4/16)

Sharing Data and Control with Energy Providers

Willingness to Share Device Data and Control with Energy Providers for Electricity Bill Discount (Q4/16)

Willingness of Sharing Thermostat Data with Energy Providers Among Smart Thermostat Owners and Intenders (Q4/16)

Willingness to Share Data and Control with Energy Providers for Electricity Bill Discount by Technology Adoption Segment (Q4/16)

Willingness to Share Data and Control with Energy Providers for Electricity Bill Discount by Smart Home Segment (Q4/16)

Concerns on Hacking of Products and Data

Concerns About Hacking of Smart Products (Q4/16)

Trending in Concerns About Data Hacking of Smart Products (2014 - 2016)

Concerns about Hacking of Smart Products by Tech Adoption Segment (Q4/16)

Concerns about Hacking of Smart Products by Smart Home Segment (Q4/16)

Mitigation of Privacy and Security Concerns

Actions to Mitigate Privacy and Security Concerns (Q4/16)

Trending in Concerns and Mitigation (2014 - 2016)

Concerns and Mitigation Among Smart Home Device Ownership and Intenders (Q4/16)

Actions to Mitigate Privacy and Security Concerns by Technology Adoption Segment (Q4/16)

Actions to Mitigate Privacy and Security Concerns by Smart Home Segment (Q4/16)

Industry Trust

Trustworthiness of Company Types to Appropriately Access/Manage Personal Data (Q4/16)

Most Trustworthy Company Type to Appropriately Access/Manage Personal Data by Technology Adoption Segment (Q4/16)

Most Trustworthy Company Type to Appropriately Access/Manage Personal Data by Smart Home Segment (Q4/16)

Respondents Ranking Company Type as Most Trustworthy to Appropriately Access/Manage Personal Data by Demographics (Q4/16)

Appendix