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Original Content Options: Pay TV Premium Channels and OTT Video
Penetration of Pay-TV Channels / OTT Services with Original Content (Q1/18)
Overlap of Premium TV Channel Subscriptions (Q1/18)
Expectation of Original or Exclusive Content in OTT Service by Price (Q3/18)
Drivers for Content Preferences and Service Use
Reasons Why Consumers Use Particular Channels or OTT Services (Q1/18)
Reasons Why Consumers Use Particular Channels or OTT Services (Q1/18)
Reasons Why Consumers Use Particular Services (Q1/18)
Reasons Why Consumers Use Particular Services (Q1/18)
Original Content as a Driver for Service Use
Importance of Content Type by Service Type (Q1/18)
Importance of Content Type by OTT Services (Q1/18)
Importance of Content Type by Premium Pay TV Channels (Q1/18)
Consumer Perception of Content Quality
Perception of Content Quality on Video Services (Q1/18)
Perception of Content Quality by Importance of Content Type (Q1/18)
Perception of Original Content Quality on OTT Services (Q1/18)
Perception of Content Quality on Pay TV Channels (Q1/18)
Perception of Original Content Quality on OTT Services (Q1/18)
Frequency of Content Viewing: Original, New Release, and Older Content
Frequency of Viewing Programming Types (Q1/18)
Frequency of Viewing Programming Types on Services (Q1/18)
Frequency of Viewing Programming Types on Pay TV Channels (Q1/18)
Frequency of Viewing Original Content on OTT Services (Q1/18)
Frequency of Viewing Content Types Among Those Who Consider Available Content to Be of Good or Poor Quality (Q1/18)
Frequency of Viewing Content Type by Importance of Content Type (Q1/18)
Original Content Lovers in Focus
Original Content: Lovers and Viewers (Q1/18)
Pay-TV and OTT Service Subscription by Original Content Segment (Q1/18)
Original Content Lovers by Annual Household Income (Q1/18)
Original Content Lovers by Service (Q1/18)
Canceled OTT Video Service Subscription in Past 12 Months (Q1/18)
Pay-TV Cord-Cutting Among OTT Video Service Subscribers (Q1/18)
Original Content Genre Preferences
Genre Preferences for Original Content (Q1/18)
Leading Genres of Original Content by Service (Q1/18)
Most Important Genre of Original Content by Gender (Q1/18)
Most Important Genre of Original Content by Race/Ethnicity (Q1/18)
