Providing market intelligence for more than 35 years

Entertainment Content: Video, Audio, Gaming

Q3 2018

Industry Report

The Impact of Voice Technologies on Consumer Entertainment

Voice technology is an emerging trend in the consumer entertainment world, with voice control increasingly becoming embedded in devices such as smart speakers, TV remotes, and smart TVs. This report presents an overview of the voice technology landscape for consumer entertainment services, with a focus on crossovers, enabling technologies, and new opportunities. It also includes five-year forecasts for smart speakers, voice-controlled smart TVs, and voice-controlled TV remotes in the U.S. market.


Download Table of Contents (PDF)

1.0          Report Summary

1.1          Purpose of Report

1.2          Key Questions Addressed by this Research

1.3          Research Approach/Sources

2.0          Market Overview

2.1          Factors Impacting Voice-enabled Device Adoption, Usage and Intentions

2.2          Market Drivers

2.2.1        Emerging Technology

2.2.2        Evolving Consumer Usage Patterns

2.2.3        Mature Industries

2.3          Market Barriers

2.3.1        Technical Challenges

2.3.2        Human Factors

3.0          Voice Strategies and Impact

3.1          Ecosystem Strategies: Open vs. Closed

3.2          Addressing Assistant Fragmentation

3.3          Impact on Consumer Behaviors and Expectations

3.4          Impact on Production Costs

3.5          Privacy & Legal Concerns

4.0          Impact of Voice for Device Manufacturers

4.1          Smart TVs

4.1.1        Voice Integration on Smart TVs: Use Cases and Market Leaders

4.1.2        Disruptions and Considerations

4.1.3        Revenue Opportunities

4.2          Streaming Media Players

4.2.1        Voice Integrations: Use Cases and Market Leaders

4.2.2        Disruptions and Considerations

4.2.3        Revenue Opportunities

4.3          Set-Top Boxes

4.3.1        Voice Integrations: Use Cases and Market Leaders

4.3.2        Revenue Opportunities

5.0          Impact of Voice on Service Providers

5.1          Voice Integrations: Use Cases and Market Leaders

5.2          Disruptions and Considerations

5.3          Revenue Opportunities

6.0          Market Forecast

6.1          Forecast Methodology and Assumptions

6.2          Smart Speaker with Voice Assistants: U.S. Unit Sales Forecast, 2017-2022

6.3          Smart TVs with Voice Control: U.S. Unit Sales Forecast, 2017-2022

6.4          Voice Control TV Remotes: U.S. Unit Sales Forecast, 2017-2022

7.0          Implications and Recommendations

8.0          Appendix

8.1          Glossary

8.2          Company Index

Smart Speaker with Personal Assistant Ownership (2016-2018)
Total Average Number of Connected CE Devices Owned Per BB HH
Pay-TV Service Subscriptions (2011 - 2017)
Personal Assistant App Use (2016-2017)
Comparison of Personal Assistants
Important Features When Selecting Next Streaming Media Player or Smart TV
Attitudes on Data Sharing
Devices Connected to Smart TV
Consumers Very Interested in Voice Controlled Entertainment Functions
Share of Smart TV Market by Brand
Number of Available U.S. OTT Video Services, 2013-2018
Smart Speaker with Personal Assistant Forecast Methodology Flowchart
U.S. Unit Sales Forecast 2017-2022, Smart Speakers with Voice Controlled Personal Assistant
Smart TV with Voice Control Forecast Methodology Flowchart
U.S. Unit Sales Forecast 2017-2022, Smart TV’s with Voice Control
U.S. Forecast of Voice Control TV Remotes Flow Chart
U.S. Unit Sales Forecast 2017-2022, Connected Entertainment TV Remotes with Voice Control

© September 2018 Parks Associates
All rights reserved.  No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America. 

Parks Associates has made every reasonable effort to ensure that all information in this report is correct.  We assume no responsibility for any inadvertent errors.


The Parks Points Newsletter Features All Aspects Of Our Research, Including Smart Home, Iot Devices, Entertainment And Digital Media, Security, Energy, Health, And Consumer Data.