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Entertainment Content: Video, Audio, Gaming

Q2 2018

Industry Report

Digital Natives: The Rise of Esports

The esports industry has experienced increased attention as new non-endemic brands have become involved in the market beyond companies like game developers and video streaming platforms. Major players from multiple market sectors have invested in esports teams and brands including traditional sports entities like professional basketball, soccer, and hockey team owners and media outlets like ESPN and TBS. This report analyzes the economics of esports, identifies the current market players and their market strategies, sizes the esports audience, and ascertains potential market opportunities for companies interested in monetizing the esports market.


Download Table of Contents (PDF)

1.0          Report Summary

1.1          Purpose of Report

1.2          Scope of Report

1.3          Research Approach/Sources

2.0          Esports Overview

2.1          Market Drivers

2.2          Market Challenges

3.0          Examining the esports Audience

4.0          Exploring the esports Ecosystem

4.1          Publishers

4.1.1      Ecosystem Position and Strategy

4.1.2      Select Player Profiles

4.1.3      Success and Risk Factors

4.2          Distributors

4.2.1      Ecosystem Positon and Strategy

4.2.2      Select Player Profiles

4.2.3      Success and Risk Factors

4.3          Sponsors and Advertisers

4.3.1      Ecosystem Positon and Strategy

4.3.2      Select Player Profiles

4.3.3      Success and Risk Factors

4.4          Third-Party Event Organizers

4.4.1      Ecosystem Positon and Strategy

4.4.2      Select Player Profiles

4.4.3      Success and Risk Factors

5.0          Opportunities and Recommendations

6.0          Appendix

6.1          Glossary

6.2          Index

6.3          Image Sources

Top Esports Titles
Esports Viewership Demographics
Esports Viewership by Entertainment Practices
Esports Viewer Spending on Video Entertainment
Likelihood to Spend on Esports Products and Services
Esports Viewership Drivers Compared by Genre
Esports Ecosystem Map: Money Flow
Major Esports Publisher Profiles
Sources Used to Watch Esports
Major Distributor Profiles
Major Sponsor Profiles
Major Event Organizer Profiles

© June 2018 Parks Associates
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Parks Associates has made every reasonable effort to ensure that all information in this report is correct.  We assume no responsibility for any inadvertent errors.


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