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Q3 2016

Industry Report

Streaming Media Devices: Trends and Innovations

This report focuses on the market innovations and trends within the ecosystem for connected TV home entertainment devices. The report covers key connected TV devices, including smart TVs, gaming consoles, streaming media devices, and new products and form factors as well as growth trends and consumer purchase and usage patterns. It includes five-year forecasts of unit sales for each connected device.


Download Table of Contents (PDF)

1.0      Report Summary

1.1  Purpose of Report

1.2  Scope of Report

1.3  Core Questions

1.4  Research Approach/Sources

2.0      The Streaming Media Device Landscape

2.1  The Streaming Media Ecosystem

2.2  Connected Broadband Households

2.3  Pay-TV Subscriptions

3.0      Primary Connected In-Home Entertainment Devices

3.1  Smart TVs

3.2  Streaming Media Players

3.3  Gaming Consoles

4.0      Streaming Device Industry Trends and Innovation

4.1  Platform Licensing

4.2  Pay-TV Operator Apps

4.3  Operator IP Distribution

4.4  Cord-Cutting

4.5  CE Device Maker Streaming Services

4.6  The Entertainment Device as the Smart Home Hub

4.7  Smaller Form Factors

4.8  Interfaces and Control Methods

4.9  Physical Media Sales

5.0      Competitive Landscape

5.1  Competition and Consolidation

5.2  Company Profiles

Amazon: Amazon Fire TV Player, Gaming Edition, Stick

Apple: Apple TV, Siri , HomeKit

Google: Chromecast, Google Cast Platform

Microsoft: Xbox 360, Xbox One, and Xbox One S


Roku: Roku Player, Roku Stick, Roku OS

Samsung: Smart TV, SmartThings

Sony: PlayStation, BRAVIA TV, and Blu-ray DVD Players

6.0      Market Forecast for Streaming Media Players

6.1  Forecast Methodology

6.2  Streaming Media Player Forecast

6.2.1       The Stick Form Factor

6.2.2       The Cube / Box-Shaped Form Factor

6.2.3       Revenue

7.0      Implications and Recommendations

7.1  Implications

7.2  Recommendations

8.0      Appendix

8.1  Glossary

8.2  Company Index

8.3  Image Sources

Companies Researched or Interviewed
Streaming Media Ecosystem
U.S. Broadband Households with At Least One Device Connected to the Internet
Platforms Used to Access Video Content through the Internet
EU Households with Internet-Connected CE
Pay-TV Subscriptions
Internet-Connected CE and Pay-TV Subscriptions by Primarily-Used Device
Primary Connected In-Home Entertainment Device Brand
Connection of In-Home Entertainment Devices to the Internet
Primary Connected In-Home Entertainment Platform
Primary Connected In-Home Entertainment Device Usage by Brand
Flat Panel TV Features Preferences
Flat-Panel TV Screen Sizes
Percentage of Unit Sales by Brand
Most-Often Used Streaming Media Player
Familiarity with Roku TV and Android TV
Pay-TV Content That Is Most Difficult to Give Up
Company Profile: Amazon – Amazon Fire TV
Company Profile: Apple – Apple TV, Siri, HomeKit
Company Profile: Google – Chromecast, Google Cast Platform
Company Profile: Microsoft – Xbox 360, Xbox One, Xbox One S
Company Profile: Roku – Roku Player, Roku Stick, Roku OS
Company Profile: Samsung – Smart TV, SmartThings
Company Profile: Sony PlayStation, BRAVIA TV, and Blu-ray DVD Players
Forecast Methodology – Streaming Media Devices
Global Streaming Media Player Unit Sales Forecast
Streaming Media Player Forecast by Geographic Region
Streaming Media Player Forecast by Form Factor and Region
Streaming Media Player Forecast for the Stick Form Factor
Global Streaming Media Player Forecast for the Cube Form Factor
Global Unit Sales Revenue Forecast by Form Factor
U.S. Streaming Media Player Forecast for Unit Sales Revenue by Form Factor

© August 2016 Parks Associates
All rights reserved.  No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America. 

Parks Associates has made every reasonable effort to ensure that all information in this report is correct.  We assume no responsibility for any inadvertent errors.


The Parks Points Newsletter Features All Aspects Of Our Research, Including Smart Home, Iot Devices, Entertainment And Digital Media, Security, Energy, Health, And Consumer Data.