About the Research

Previous Research

360 View: CE Adoption and Trends (Q2/15)

2014 Holiday CE Purchase Intentions (Q4/14)

Optimizing Retail Channel Results (Q3/14)

The Evolving Market for Streaming Media Devices (Q2/14)

Key Findings

Industry Insight

Recommendations

Overview of Streaming Media Device Adoption:

Streaming Media Device Adoption (2010 - 2015)

Streaming Media Device Adoption by Age (2011 - 2015)

Most Used Streaming Media Devices (2014 - 2015)

Streaming Media Device Purchases:

Annual Purchase Rate of a Streaming Media Device in the Year (2008 - 2014)

% of Total 2014 CE Device Purchases Occurring During Holiday Season (Q1/15)

Average Sales Price of Streaming Media Devices Purchased in the Year (2008 - 2014)

Streaming Media Device Purchase Location: Online Purchases vs. Retail Purchases (2012 - 2014)

Streaming Media Devices: Top Five Store Purchase Locations in Year (2013 - 2014)

Streaming Media Devices: Top Five Brands Purchased in Year (2010 - 2014)

Reasons to Purchase a Streaming Media Device (2013 - 2014)

Trigger to Purchase a Streaming Media Device (2013 - 2014)

Future Intention to Purchase a Streaming Media Device (2013 - 2015)

Future Intention to Purchase a Streaming Media Device by Age (Q1/15)

Purchase Patterns by Device:

% of 2014 Streaming Media Device Buyers that Bought During the Holiday Season (Q1/15)

% Paying Specified Price for Streaming Media Device (Q1/15)

Streaming Media Devices: Type of Purchase (Q1/15)

Reason for Purchasing Streaming Media Device (Q1/15)

% Purchasing Streaming Media Device Online (Q1/15)

Streaming Media Devices: Retail Channel (Q1/15)

Top Purchase Consideration for Streaming Media Devices (Q1/15)

Usage Patterns:

Video Consumption on TV Set by Source and Ownership of Streaming Media Device (Q2/15)

Video Consumption on TV Set by Source and Pay-TV Adoption (Q2/15)

Streaming Media Devices: Average Monthly Expenditure on Media by Pay-TV Service Subscription (Q1/15)

Video Consumption on TV Set by Source and Number of Streaming Media Devices Owned (Q2/15)

Average Monthly Expenditure on Media by Number of Streaming Media Devices Owned (Q1/15)

Digital Media Activities by Most-Commonly Used CE Devices (Q1/15)

Intention to Engage in Digital Media Activities on Connected CE Device by Current Engagement in Activity (Q1/15)

Average Monthly Cost of Media by Most-Commonly Used CE Devices (Q1/15)

Methods of Controlling Connected CE Devices (Q1/15)

Streaming Media Devices and Other Connected CE Devices:

Most Used Connected CE Device (Q1/15)

Most Used Connected CE Device by Age (Q1/15)

Most Used Connected CE Device by Education (Q1/15)

Most Used Connected CE Device by Income (Q1/15)

Digital Media Activities by Most Used Connected CE Device (Q1/15)

Average Monthly Expenditure on Media by Most Used Connected CE Device (Q1/15)

Additional Research from Parks Associates