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Smart Product Market Assessments
Research Summary
Defining Smart Speakers and Smart Displays
Survey Methodology
Executive Summary
Industry Insight
Smart Speaker or Smart Display Ownership
Smart Speaker / Smart Display Brand Ownership
Platforms Used to Control Smart Home Devices
New Skills Used Since Initial Smart Speaker/Display Set-Up
Smart Speakers or Smart Display: Recent Purchases and Purchase Intention
Competitive Landscape
Leading Ecosystem Comparisons
Leading Smart Speaker and Smart Display Models
2020 Product Releases
Market Developments
Market Forecast
Forecast Methodology
Market Drivers
Market Barriers
US Forecast – Smart Speakers and Smart Displays
Smart Speaker and Smart Display Adoption
Overall Smart Speaker or Smart Display Ownership
Average Numbers of Smart Speakers Owned Per Owning HH
Number of Smart Speaker or Smart Display Owned
Smart Speakers Ownership by Smart Home Device Adoption
Brand Share of Smart Speakers / Smart Displays Among Owners
Ownership of Smart Speakers /Smart Display Models Among Owners
Purchase Journey and Intentions to Buy
Smart Speakers or Smart Display: Recent Purchases & Purchase Intention
12 Month Purchase Intentions - Leading Consumer Electronics Devices (2014 - 2020)
Audio Equipment and Voice Assistants: Purpose of Purchase
Intention to Purchase Smart Speaker or Smart Display by Smart Home Device Owners
User Experience
High Satisfaction with Smart Speakers
High Satisfaction with Smart Displays
Adoption of Brands by Number of Products in Household
Brand Ownership Combination by Number of Products Owned
Reason for Owning Multiple Brands
Weekly Usage of Smart Speakers/Smart Displays
New Skills Used on Smart Speakers/Smart Displays
New Skills Used by Smart Speakers/Smart Displays
Top 10 Voice Assistant Activities Performed by Device Users
Voice Assistant Activities Performed by Device Users, Cont’d
Activities Performed on a Smart Display
Top Devices to Control Using a Smart Speaker/Smart Display
Preferred Entertainment Actions on a Smart Speaker/Smart Display
Use of Mute Button/Function on Smart Speakers
Use of Mute Button/Function on Smart Displays
Security Concerns with Smart Speakers /Smart Displays
Smart Speakers: The Control Point for the Smart Home
Smart Home Device Ownership Among Smart Speaker/Smart Display Owners
Smart Home Device Ownership by Smart Speaker/Smart Display Brands
Smart Safety & Security Device Ownership Among Smart Speaker/Smart Display Owners
Smart Safety & Security Device Ownership by Smart Speaker/Smart Display Brands
Smart Energy & Misc. Device Ownership Among Smart Speaker/Smart Display Owners
Smart Energy & Misc. Device Ownership by Smart Speaker/Smart Display Brands
Smart Appliance Ownership by Smart Speaker/Smart Display Brands
Entertainment Device Ownership Among Smart Speaker/Smart Display Owners
Entertainment Device Ownership by Smart Speaker/Smart Display Brands
Use of Smart Speaker/Smart Display to Control Smart Safety and Security Devices by Brands
Use of Smart Speaker/Smart Display to Control Smart Appliances by Brands
Use of Smart Speaker/Smart Display to Control Smart Energy and Misc. Devices by Brands
Smart Home Control Solution in Home
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