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Consumer Electronics and Entertainment

Q2 2023

Consumer Insights Dashboard

Consumer Electronics Dashboard: Q1 2023

The Consumer Electronics Dashboard visualizes the most important metrics informing the strategic decision making of companies connected to the leading consumer electronics devices in the home.

Consumer Insights Dashboards present survey-based consumer research that tracks movement of foundational market metrics, such as product or service adoption, household spending intentions, churn, and key tracking metrics on leading industry players.

Dashboards are updated regularly and available as part of an annual subscription. Contact Parks Associates for more information and to start building your research plan.

Download Table of Contents (PDF)

Executive Summary
•Total Average Number of Connected Devices Per US Internet Household
•Total Average Number of Connected CE Devices by Technology Adoption Segment

Adoption of Consumer Electronics Devices
•Historical Trends in Adoption of Consumer Electronics Products

CE Device Purchases & Intentions to Purchase
•Computing & Home Networking Devices Purchased in the Last 6 Months
•Home Video Devices Purchased in the Last 6 Months
•Audio Devices Purchased in the Last 6 Months
•Portable Devices Purchased in the Last 6 Months
•Consumer Electronics Device Purchases and High Intention to Buy
•Computer & Home Networking Devices Purchase Intention
•Home Video & Gaming Devices Purchase Intention
•Audio Devices Purchase Intention
•Portable Devices Purchase Intention

Competitor Moves: Brand Share in Select Categories

•Top Brands of Desktop PC Purchased or Received
•Top Brands of Laptop Purchased or Received
•Top Brands of Smart TV Purchased or Received
•Top Brands of Streaming Media Player Purchased or Received
•Top Brands of Gaming Console Purchased or Received
•Top Brands of Soundbar Purchased or Received
•Top Brands of Smartphone Purchased or Received
•Top Brands of Wireless Earbuds Purchased or Received
•Top Brands of Tablet Purchased or Received
•Top Brands of Smart Watch Purchased or Received
•Top Brands of Smart Tags Purchased or Received
 

Primary Streaming Devices
•Primary Streaming Video Device
•Primary Smart TV Operating System
•Primary Connected TV Platform

Appendix

Dashboards are updated regularly and available as part of an annual subscription. Contact Parks Associates for more information and to start building your research plan.

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