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  4. Video Services Dashboard 1Q 20...

Q2 2024

Consumer Insights Dashboard

Video Services Dashboard 1Q 2024

The Video Services Dashboard provides a visual representation of the most critical indicators used by organizations that provide video services to the home to make strategic decisions.

Related News: Average spending on streaming services drops from $90 to $64 per month

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Executive Summary 

Video Services Overview
  Penetration of Traditional vs. OTT Video Services 
  Pay-TV & OTT Service Subscription Trend 
  Pay-TV Adoption by Service Type 
  Overlap in Pay-TV & OTT Service Subscriptions 

Pay-TV Services
  Traditional Pay-TV Service Provider Market Share 
  Overall vMVPD Service Adoption 
  Streaming TV & vMVPD Provider Market Share
  Traditional Pay-TV Service Provider NPS 
  vMVPD Service NPS 
  Cord Cutter vs Cord Never

Streaming Service Adoption: Business Models & Market Leaders
  OTT Service Use by Business Model 
  OTT Video SVOD Service Stacking
  Average Number of OTT Service Subscriptions 
  OTT Service Subscription: Big 3 OTT vs. Non Big 3 OTT   
  Major Subscription OTT Service Adoption   
  Major OTT Subscription Tier: Ad-Based vs. Ad-Free
  Use of Ad-Based OTT Services  
  Use of Transactional OTT Services
  Platforms for Watching Social/User Generated Content

Streaming Services: Fees Churn, NPS
  Total Monthly Spending on OTT Services
  Spending on Video Services: Traditional Pay-TV vs. SVOD Services  
  Major OTT Service NPS
  OTT Subscriber Churn 
  Reasons for Cancelling Service
  Incentives to Prevent Churn

Appendix
 

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Related Research

Streaming Video Tracker - North American Update: November 2025 - Q4 2025

Subscription Video Forecast - Q4 2025

Streaming Video Tracker - North American Update: October 2025 - Q4 2025

S.O.S. State of Streaming - Q4 2025

Primary Research

Video Services Dashboard 3Q 2025 - Q4 2025

Tech Ecosystem Dashboard: Q1 2025 - Q3 2025

Video Services Dashboard 1Q 2025 -- Update 10.14.25 - Q2 2025

Tech Ecosystem Dashboard: Q3 2024 - Q4 2024

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