Streaming Video Tracker - North American Update: March 2026

The Streaming Video Tracker keeps companies informed of all major North American OTT services, providing details on current players, new entrants, and trends in the OTT video services market. Services tracked include subscription, transactional, and ad-supported services that deliver professionally created content to consumers on internet-connected devices.

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Netflix Drops Out, Paramount Set to Acquire Warner Bros. Discovery. 3

Implications for Paramount. 3

Implications for Netflix. 5

Overall Market Implications. 6

March Entertainment News. 8

The Trade Desk Expands CTV Strategy with New Ventura Ecosystem.. 8

Philo Expands Pay TV Strategy with New Tiered Plans. 9

Peacock Tests Fandom-Focused Features and AI-Powered Mobile Tools. 11

Tubi Partners with TikTok to Develop Long-Form Content from Creators. 12

LG Announces Premium FAST Channels with New Exclusive Programming. 13

Summary of Service Changes: Platforms, Business Models, and News. 14

Service Changes: Platforms, Business Models, and News. 15

Citations

List of Figures
Streaming Video Service Use by Parent Companies
SWOT Analysis: Paramount/Warner Bros. Discovery Merger
Primary Connected TV Platform
Weekly Average Video Consumption by Video Source
Use of Leading Free Ad-Based Video Services
. 12

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