Streaming Video Tracker - North American Update: May 2026

Streaming Video Tracker - North American Update: June 2026

The Streaming Video Tracker keeps companies informed of all major North American OTT services, providing details on current players, new entrants, and trends in the OTT video services market. Services tracked include subscription, transactional, and ad-supported services that deliver professionally created content to consumers on internet-connected devices.

The May update analyzes the recent upfront presentations, which outlined upcoming programming, advertising technology, audience measurement, and streaming initiatives. The upfront season (which typically lasts May-August) has become more important for streaming services, as ad-supported streaming has become a central driver of industry growth and monetization.

Contact Parks Associates for information and subscription options for the Streaming Video Tracker service.

Fox’s Roku Acquisition Reshapes the Future of Streaming. 3

Fox’s Strategic Bet on Platform Ownership. 3

A New Competitive Dynamic. 5

Roku’s Market Leadership. 5

Beyond Devices: The Value of Roku’s Services Ecosystem.. 6

June Entertainment News. 8

Omnicom and Disney Introduce Sequential Streaming Ads. 8

Walmart to Acquire Vibe.co to Expand Connected TV Advertising. 9

Instagram Plans Longer-Form and Live Content for TV App. 10

Spectrum Launches Latis Household Intelligence Platform.. 10

Tubi Expands Video Podcast Library Through SiriusXM Partnership. 11

Summary of Service Changes: Platforms, Business Models, and News. 13

Service Changes: Platforms, Business Models, and News. 14

Citations

List of Figures

SWOT Analysis
OS of Most Used Smart TV in the Home
Streaming Video Reach, by Parent Company
Pain Points with Ad-Based OTT Services
Top 10 FAST Services by Average Monthly Viewers. 12

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