White Paper - Interactive & Shoppable TV: Next Wave of CTV Revenues

Interactive and Shoppable TV: Next Wave of CTV Revenues

This white paper is an urgent call to action for CTV platforms, streaming providers, and advertisers to prioritize interactivity and leverage the technology and data already at their disposal to strengthen their competitive and financial position.

The research highlights consumer interest, use, and preferences for interactive features across TV and mobile viewing devices and platforms, including shoppable advertisements. It also identifies key challenges and offers actionable strategies to navigate them effectively. Sponsored by Adeia.

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Interactive and Shoppable TV: Next Wave of CTV Revenues

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Send Inquiry

Jennifer Kent

Senior Vice President and Principal Analyst

Tam Williams

Contributing Analyst

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