Providing Market Intelligence for 40 Years

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AI

Q3 2024

White Paper

The Rise of AI: Consumer Perspectives

This white paper assesses the rise of AI across media, entertainment, and advertising. It shares survey findings on consumer sentiment about the use of AI in content creation and devices within the home as well as issues surrounding privacy and security. It serves as a guide for businesses to steer decision-making and be as prepared as possible for the coming years.