Video Consumption – Tracking Users and Viewing Habits

Consumption patterns are changing based on content availability, services taken, and devices used. This research examines consumption patterns over time and across major screens within the home as well as understand how video viewing habits are changing. It also examines the growth of content sources for both live and on-demand content.

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Download Table of Contents (PDF)

Consumer Analytics: Entertainment Content

Key Questions Answered

Survey Methodology

COVID-19 and Survey Timeline

Defining Heads of Broadband Households

Definitions and Abbreviations

Reading Parks Associates Charts

Executive Summary

Industry Insight

Key Findings and Market Insight

Weekly Average Video Consumption by Distribution Sources

Total Average Video Consumption by Platform (Q1 2020)

Video Consumption Sources Deep Dive

Weekly Average Video Consumption by Distribution Sources (2010 - 2020)

Weekly Average Video Consumption by Content Source (2010 - 2020)

Weekly Average Video Consumption by Delivery Method (2010 - 2020)

Weekly Average Video Consumption Among Non-Subscribers (Q1/20)

Weekly Average Video Consumption by Age Groups (Q1/20)

Average Monthly Expenditure on Home Video Entertainment (Q1/20)

Share of Video Expenditures by Business Model (Q1/20)

Weekly Average Video Consumption by Platform (2010 - 2020)

Video Consumption on TVs

Weekly Average Video Consumption On a TV by Distribution Sources (2010 - 2020)

Weekly Average Video Consumption On a TV by Format (2010 - 2020)

Weekly Average Video Consumption On a TV by Delivery Method

Weekly Average Video Consumption On a TV by Video Service (Q1/20)

Primary Video Device Used to Stream Online Videos (Q1/20)

Video Consumption on Computers

Weekly Average Video Consumption On a Computer by Distribution Sources (2010 - 2020)

Weekly Average Video Consumption On a Computer by Format (2010 - 2020)

Weekly Average Video Consumption On a Computer by Delivery Method (2010 - 2020)

Weekly Average Video Consumption On Computer by Video Service (Q1/20)

Video Consumption on Smartphones

Weekly Average Video Consumption On a Smartphone by Distribution Sources (2010 - 2020)

Weekly Average Video Consumption On a Smartphone by Format (2010 - 2020)

Weekly Average Video Consumption On a Smartphone by Delivery Method (2010 - 2020)

Weekly Average Video Consumption On Smartphone by Video Service (Q1/20)

Video Consumption on Tablets

Weekly Average Video Consumption On a Tablet by Distribution Sources (2010 - 2020)

Weekly Average Video Consumption On a Smartphone by Format

Weekly Average Video Consumption On a Tablet by Delivery Method

Weekly Average Video Consumption On Tablet by Video Service (Q1/20)

Publish Date: 2Q 2020

Slides: 49


Authored By:
David Drury - Research Director
Jennifer Kent - Senior Director
Xiaofan Tan - Consumer Insights Analyst I
Yilan Jiang - Director

Published by Parks Associates
© May 2020

All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America.

Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no responsibility for any inadvertent errors.

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